))
#71 Rethinking Personalization in the Modern Outbound Selling System
Manage episode 363479515 series 2985310
Innhold levert av Challenger. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Challenger eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
We think we know our customers… but what if they’re in an entirely different universe than we imagine?
Each layer of customer understanding unveils a new truth that should ultimately shape how sales and marketing connect with buyers. But too often, there is a complete disconnect between what a customer knows about your product and what your sellers are communicating to the market. So how can we close this gap when we can’t even gauge how many light-years away our ICP is?
According to our latest guest, Jordan Crawford, Founder of Blueprint, if you take the time to hear customer stories, they’ll tell you something you’ve never even thought of. You can shortcut years of learning by asking customers what they already know. That is what it takes to bridge the divide and connect with today’s B2B buyers.
Join us as we discuss:
…
continue reading
Each layer of customer understanding unveils a new truth that should ultimately shape how sales and marketing connect with buyers. But too often, there is a complete disconnect between what a customer knows about your product and what your sellers are communicating to the market. So how can we close this gap when we can’t even gauge how many light-years away our ICP is?
According to our latest guest, Jordan Crawford, Founder of Blueprint, if you take the time to hear customer stories, they’ll tell you something you’ve never even thought of. You can shortcut years of learning by asking customers what they already know. That is what it takes to bridge the divide and connect with today’s B2B buyers.
Join us as we discuss:
- Using customer stories and experiences to launch conversations with precision
- Outbound isn’t dead—but your outbound strategy might be
- Predictions for AI applications in sales and marketing (and how people are using AI wrong today)
107 episoder
Del
