Experience Design with Peter Coffee Episode 78

WizardCast

Peter Coffee was nice enough to talk with Brian and Mark on many topics. Here's part two of our conversation with Peter Coffee, VP of Strategic Research at Salesforce, from Midwest Dreamin' 2018. The topic is Experience Design. What is experience design? Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience. The photo tag is "Don't pave your cow paths." Peter tells us about Boston paving over the cow paths versus designing a car-oriented transportation grid. It's the equivalent of simply taking a paper process and making it digital without taking the time to design the process around the user using the digital process. Have you ever sat down and watched how your users do their jobs? Putting yourself in the customers/user's shoes gives you insight on how you should design your process/product. As Peter mentions, most products you can buy today are pretty good compared to what we could get just a couple of decades ago. Using experience design to develop a GOOD experience will make you stand out in the crowd. Peter users cows, cars, airlines and even tasers as examples of experience design's - or lack there of - impact. Show Overview 0:00 Last Time on WizardCast 01:38 Introduction 02:48 Terrible Joke 03:08 Coffee Break! 06:00 "The worse car you can buy today could have been sold as an upscale sports sedan 40 years ago." Peter Coffee 07:50 What is Taser's Product? It's not stunning people 10:44 "Thought leadership is not a luxury." Peter Coffee 12:06 Should WizardCast do some Experience Design? 12:38 Dungeons and Dreamforce. Streaming Event & Live at Dreamforce 13:45 Where's Brian and Mark are presenting at Dreamforce 14:35 Outro, Intern: Pat Penaherrera 16:30 Post Credits Links in This Show

• Donate to PepUp Tech & help the players of Dungeons and Dreamforce: http://bit.ly/dndfw19
• Dungeons and Dreamforce PepUp Tech Charity event. Saturday 9/8 at 8:30 PM Central

WizardCast Merchandise Store - NEW!

Amazon Alexa Skill - NEW!

REVIEW US ON APPLE PODCASTS! Review Us HELP US SPREAD THE WORD!

We'd love it if you could please share #WizardCast with your twitter followers. Click here to post a tweet! https://ctt.ec/23f7u

Participate In The Show!

• Share an IdeaExchange idea for our Ideas Highlight episodes! http://bit.ly/ideahighlight
• Share a question for Parker Harris http://bit.ly/parkerquestions

Ways to subscribe to The WizardCast

• Click to Subscribe via iTunes/Apple Podcasts
• Click to Subscribe via Google Podcast App
• Click to Subscribe via Stitcher
• Subscribe via RSS

FEEDBACK You can ask your questions, make comments, bad jokes, and your requests! Contact Us via Website Leave of Voicemail 608 492 0321 Email [e-mail] Affiliates & Sponsors Libsyn podcast hosting: Get a free month with promocode: podmagic Audio and Music provided by: Cherry (Instrumental Version) (Josh Woodward) / CC BY 4.0 Sounds from: http://www.freesfx.co.uk