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Spotify Wrapped, Alex Cooper's Unwell Drink Launch & Walmart's "TV Show"
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Taylor Swift remains on top! Spotify and Apple released their year-end recaps and we need to discuss Walmart’s "tv show" strategy for Black Friday. Let's dive in!
Today's topics & links:
- TikTok Shop's Black Friday Numbers (The Creator Economy by Kaya Yurieff via The Information, Business Insider)
- Apple Music Replay vs. Spotify Wrapped
- Walmart's Black Friday "TV series" featuring Anthony Ramos, Jake Shane, Chad Michael Murray, Taye Diggs and more! (Walmart's instagram, Kevin Kelly’s 1000 true fans essay)
Plus, words of encouragement for our social media managers out there!
Work Break:
- I'm rewatching Glee (I love you it's ruining my life)
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