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In the age of mobile, traditional organic listings appearing “below the fold” are an even more serious challenge. Mobile users may need to scroll in a big way to actually discover organic results.Av ToTheWeb

Everything comes down to the words buyers use in Google whether typed into the browser, using voice dictation, spoken into devices like Amazon Echo, Google Home or in Apple’s Siri.Av ToTheWeb

What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.Av ToTheWeb

Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.…

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Every day, we use dozens of tools to communicate, run our web agency, and in working with clients.Av ToTheWeb

Starting a new article about your business is tricky and difficult. First of all, Wikipedia does not advocate employees or owners start a Wikipedia entry about their own company. An important tenet of Wikipedia is third-party neutrality. A while ago, Microsoft got into some hot water for commissioning a third-party blogger to insert company-sponsor…

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Optimizing your images with file names and good alt tag descriptions is another easy way to let Google know the theme of your web pages, which in turn improves rankings. The result: more visitors!Av ToTheWeb

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Wikipedia should be a part of your online strategy. Having a Wikipedia entry for your company adds credibility when it pops up in search rankings.Av ToTheWeb

How Does My Site Rank in Google?As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s organic search results and the keywords that triggered this result.Av ToTheWeb

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As the tides of SEO turns in favor of site relevancy, content marketing continues to gain importance inoverall search strategy.Av ToTheWeb

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There are many elements to consider when managing a B2B website when the primary focus is on lead generation.Av ToTheWeb

In the world of SEO optimization, PDFs often get short shrift.The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have come a long way, baby. The truth is that the biggest reason PDF pages often rank so horribly is that they are rarely properly optimized for search engines.…

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