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Innhold levert av Jared Graybeal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jared Graybeal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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#57 Creating a Cult Following and Spending Less Money on Advertising with CEO and Founder of Cult Collective, Chris Kneeland

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Manage episode 289667222 series 2379731
Innhold levert av Jared Graybeal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jared Graybeal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On today’s episode, I have Chris Kneeland, the founder and CEO of Cult Collective
Cult is one of North America’s premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at John Deere and Home Depot
Chris and I cover his story, how to fix your marketing from the inside out, both figuratively and literally. We talk about companies that saturate the market with their ad spends but don't create memorable products or services and ultimately fail in the long run (and how not to become like them)
Lastly, and most importantly, we cover how powerful combining emotion with rationality is when building a business, and the 8 principles of creating a cult following
I highly recommend this episode - you will love it!
https://cultideas.com/

  continue reading

87 episoder

Artwork
iconDel
 
Manage episode 289667222 series 2379731
Innhold levert av Jared Graybeal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jared Graybeal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On today’s episode, I have Chris Kneeland, the founder and CEO of Cult Collective
Cult is one of North America’s premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at John Deere and Home Depot
Chris and I cover his story, how to fix your marketing from the inside out, both figuratively and literally. We talk about companies that saturate the market with their ad spends but don't create memorable products or services and ultimately fail in the long run (and how not to become like them)
Lastly, and most importantly, we cover how powerful combining emotion with rationality is when building a business, and the 8 principles of creating a cult following
I highly recommend this episode - you will love it!
https://cultideas.com/

  continue reading

87 episoder

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