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Startup SEO During a Downturn w/ Eli Schwartz
Manage episode 346996055 series 3044679
Show Notes:
- 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
- 1:42: How startups should think about SEO in a volatile environment
- 3:31: Why startups should not do SEO
- 7:17: Creating SEO ROI models for startups
- 12:56: Why links aren’t the end-all be-all
- 20:27: Learn from Eli’s SEO advisory toolset
- 27:52: When and when not to implement SEO strategy
- 30:22: Why differentiation in strategy is important
- 42:24: How to use traffic as a metric
- 44:32: Comparing SEO strategies: Amazon vs. Walmart
- 54:00: How to survey users from a search standpoint
- 58:01: Eli’s final tips, tactics, and recommendations
Show Links:
- Learn More About Eli Schwartz
- Get Eli’s Book: Product-Led SEO
- Follow Eli on Twitter
- Follow Ross on Twitter
- Send Us an Email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
86 episoder
Startup SEO During a Downturn w/ Eli Schwartz
Content and Conversation: Organic Growth Insights from Siege Media
Manage episode 346996055 series 3044679
Show Notes:
- 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
- 1:42: How startups should think about SEO in a volatile environment
- 3:31: Why startups should not do SEO
- 7:17: Creating SEO ROI models for startups
- 12:56: Why links aren’t the end-all be-all
- 20:27: Learn from Eli’s SEO advisory toolset
- 27:52: When and when not to implement SEO strategy
- 30:22: Why differentiation in strategy is important
- 42:24: How to use traffic as a metric
- 44:32: Comparing SEO strategies: Amazon vs. Walmart
- 54:00: How to survey users from a search standpoint
- 58:01: Eli’s final tips, tactics, and recommendations
Show Links:
- Learn More About Eli Schwartz
- Get Eli’s Book: Product-Led SEO
- Follow Eli on Twitter
- Follow Ross on Twitter
- Send Us an Email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
86 episoder
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