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FIR #394: Marketers, Boards, and AI
Manage episode 407946542 series 1391833
Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by dramatically reducing the number of marketers? OpenAI CEO Sam Altman thinks 95 percent of the work marketers do could become AI tasks. (Of course, the number of boards that take advantage of that marketing expertise -- and improved returns -- is very, very small.) Neville and Shel delve into these issues in this short midweek episode.
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The post FIR #394: Marketers, Boards, and AI appeared first on FIR Podcast Network.
140 episoder
Manage episode 407946542 series 1391833
Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by dramatically reducing the number of marketers? OpenAI CEO Sam Altman thinks 95 percent of the work marketers do could become AI tasks. (Of course, the number of boards that take advantage of that marketing expertise -- and improved returns -- is very, very small.) Neville and Shel delve into these issues in this short midweek episode.
Continue Reading →
The post FIR #394: Marketers, Boards, and AI appeared first on FIR Podcast Network.
140 episoder
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