#79 Sophie Doyle - Founder of The Fable

The Dion Guagliardo Podcast

In this episode, I interview Sophie Doyle, the founder of The Fable. The Fable is an e-commerce company specialising in women’s work fashion. Founded in 2015, Sophie has grown the brand into a multi million dollar business that operates internationally.

Throughout the episode, Sophie speaks about the challenges she’s faced within the business such as managing quality over a global supply chain, balancing being a mother, and how mastering digital marketing helped create a multi-million dollar shirt brand.

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Kapitler

1. Highlight Clip (00:00:00)

2. Introduction (00:00:52)

3. How Sophie Doyle Validated Her Product Ideas with Strong Feedback Loops (00:04:42)

4. How Sophie Doyle Handled Supplier Issues Early On (00:05:39)

5. What Sophie Doyle Would Do Differently If She Started The Fable Again (00:07:40)

6. How Sophie Learnt to Become Less Hands-on as the Business Scaled (00:08:21)

7. What Sophie Doyle Brings and Leaves Behind from Her Corporate Career (00:10:21)

8. How Sophie Manages a Business With Two Young Children (00:14:06)

9. Where the Fable will Be in 5-10 Years Time (00:16:35)

10. How COVID Impacted The Fable (00:17:40)

11. The Best Advice Sophie Doyle Received Along Her Journey (00:20:52)

12. Sophie's Thoughts on Fundraising Along the Way (00:22:51)

13. How Would the Most Satisfied Customer Describe Your Business (00:29:27)

14. Outtro (00:33:48)