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1 ICE CUBE in the Trap! | 85 South Show Podcast 52:43
Black Friday Without the Profit Burn
Manage episode 450501862 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subscribers to higher commitment plans, such as annual subscriptions and premium tiers. They critique a Black Friday promotion by the Olive Press and suggest alternatives to better maintain the value of the content.
The discussion also includes a review of successful pricing tactics used by the Salem Reporter and offers practical advice for publishers to enhance their subscription models.
63 episoder
Black Friday Without the Profit Burn
Paywall Podcast - Subscription strategies for news and magazine publishers
Manage episode 450501862 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subscribers to higher commitment plans, such as annual subscriptions and premium tiers. They critique a Black Friday promotion by the Olive Press and suggest alternatives to better maintain the value of the content.
The discussion also includes a review of successful pricing tactics used by the Salem Reporter and offers practical advice for publishers to enhance their subscription models.
63 episoder
Alle episoder
×1 Subscription Sticker Shock: Should You Raise Your Prices? 40:02
1 How Mexico News Daily Streamlines Newsletters with Flowletter for a Seamless Reader Experience 31:10
1 Promote Subscription Benefits Over Features in Seconds using AI 25:28
1 How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy 46:50
1 The Subscription Page Formula: Best Practices Blueprint 36:18
1 Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula 17:52
1 From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth 24:50
1 Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution 17:59
1 Impact of accessibility laws on publishers websites and how to stay compliant 38:01
1 Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond 37:44
1 Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3) 16:03
1 How to setup a successful holiday subscription promotion + results (Part 2 of 3) 20:15
1 10 Subscription Promotions That Work for Publishers (Part 1 of 3) 24:50
1 Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions 27:37
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