Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, ...
…
continue reading
Innhold levert av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!
Gå frakoblet med Player FM -appen!
Customer - First Strategy: The Best Business Investment
MP3•Episoder hjem
Manage episode 454315095 series 1270428
Innhold levert av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This episode argues that prioritising customer needs is a company's best business investment. Numerous studies demonstrate a strong correlation between a customer-first approach and improved key performance indicators, including increased customer loyalty, lifetime value, advocacy, higher financial returns, and employee satisfaction. Successfully implementing this strategy requires understanding customer preferences through data analysis, empowering employees to prioritise customer needs, and continuously improving the customer experience. In conclusion, Denyse suggests that CPG executives should become champions of the customer-centric model for long-term business success and growth.
…
continue reading
88 episoder
MP3•Episoder hjem
Manage episode 454315095 series 1270428
Innhold levert av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marketing Deep Dives by Denyse and Denyse Drummond-Dunn eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This episode argues that prioritising customer needs is a company's best business investment. Numerous studies demonstrate a strong correlation between a customer-first approach and improved key performance indicators, including increased customer loyalty, lifetime value, advocacy, higher financial returns, and employee satisfaction. Successfully implementing this strategy requires understanding customer preferences through data analysis, empowering employees to prioritise customer needs, and continuously improving the customer experience. In conclusion, Denyse suggests that CPG executives should become champions of the customer-centric model for long-term business success and growth.
…
continue reading
88 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.