Beste Birkett Longs podcaster (2024)

1
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap 51:39

17d ago51:39

51:39

In this Kitchen Side podcast episode, David, Alex, and Ali, co-founders of Omniscient Digital, discuss the nuances of working in vs. on a business and how both are essential for growth. They explore the concept of "founder mode," reflecting on both the benefits and risks of hands-on leadership. The team introduces the "traffic trap," a phenomenon w…

1
Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed 49:58

24d ago49:58

49:58

In this Kitchen Side episode, hosts David, Alex, and Allie discuss the balance between perfectionism and experimentation in business and personal growth. They explore how shifting to an experimental mindset can alleviate pressure, enhance learning, and drive progress. The conversation covers career advice emphasizing urgency, client management insi…

1
Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies 41:29

2M ago41:29

41:29

The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conve…

1
Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas 50:23

2M ago50:23

50:23

Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for …

1
Kitchen Side: We Get Interviewed by AI Generated Questions 48:59

3M ago48:59

48:59

In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adap…

1
Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated 39:08

3M ago39:08

39:08

The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation bui…

1
Personal Branding, Online Visibility, and Belief Statements with Finn McKenty 1:12:07

3M ago1:12:07

1:12:07

The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marke…

1
Kitchen side: How to Develop an Analytical Mindset 56:23

3M ago56:23

56:23

The conversation covers various topics related to data analysis, and decision-making. The hosts delve into the importance of developing an analytical mindset and the challenges of data attribution in marketing. The conversation highlights the need to balance data accuracy with utility and the limitations of self-reported data. Overall, the hosts em…

1
Kitchen Side Episode 200: The Long Game Magazine Pre-Launch 46:41

4M ago46:41

46:41

The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magaz…

1
Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison 1:20:48

4M ago1:20:48

1:20:48

In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing camp…

1
The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne 51:14

5M ago51:14

51:14

Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programm…

1
Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth 40:31

5M ago40:31

40:31

The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touche…

1
Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs) 1:04:28

5M ago1:04:28

1:04:28

The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal e…

1
The Future of SEO & Ways We Actually Use AI (Kitchen Side) 57:36

5M ago57:36

57:36

The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI h…

1
From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland 46:43

5M ago46:43

46:43

Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, A…

1
Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka 57:08

6M ago57:08

57:08

The conversation explores the impact of algorithms on our lives, from social media platforms to personal decision-making. It delves into the definition of algorithms and their role in recommendation systems. The discussion highlights the tension between convenience and personalization, as well as the desire for serendipity and authenticity. The con…

1
Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues) 47:46

6M ago47:46

47:46

In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept…

1
Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz) 51:08

7M ago51:08

51:08

The conversation explores the tragedy of the commons in relation to search and artificial intelligence. It discusses Google's defensive posture and the increase in large brands in search results. The conversation also delves into the history of content farms and the impact of the Panda algorithm. It highlights the challenges faced by challenger bra…

1
Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop) 50:54

7M ago50:54

50:54

In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolvin…

1
Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel 1:01:42

8M ago1:01:42

1:01:42

Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been …

1
Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic 54:00

8M ago54:00

54:00

In this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intellig…

1
Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin 47:47

8M ago47:47

47:47

The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing. It begins with a conversation about cope creep and the fear of failure. The hosts explore the challenges of overcoming the status quo and making strategic decisions. They also discuss the paradox of choice and the impact of …

1
The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato) 46:27

8M ago46:27

46:27

In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They als…

1
Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla 1:03:48

9M ago1:03:48

1:03:48

In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consultin…

1
Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion 40:26

9M ago40:26

40:26

In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in…

1
Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero) 49:47

9M ago49:47

49:47

Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personali…

1
How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein 52:04

9M ago52:04

52:04

In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take…

1
Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation 47:13

9M ago47:13

47:13

In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role …

1
Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional) 45:02

10M ago45:02

45:02

In this episode of the Long Game podcast, host Alex Birkett talks with Nate Matherson, CEO of Positional, about the intricacies of SEO and content marketing. Nate shares his reflects on lessons learned from past startup experiences. They discuss the shift from his previous company to Positional, the challenges of the SEO landscape, and the integrat…

1
All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco) 46:40

10M ago46:40

46:40

In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact …

1
Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn 50:16

10M ago50:16

50:16

In this podcast episode, the speakers delve into the evolving landscape of content creation and marketing in the age of AI. They discuss the future of their podcast, the rise of LinkedIn experts, and the controversy of AI-generated content, including a fake writer scandal at Sports Illustrated. The conversation covers the viral SEO heist AI strateg…

1
Kitchen Side: How Do You Develop Taste? 43:15

11M ago43:15

43:15

In this episode of the Long Game podcast, hosts Alex Birkett, Allie Decker, and David Khim, members of the Omniscient Agency team discuss the concept of taste, its development, and its significance in various domains like movies, content, and SEO. They explore whether taste is innate or can be developed, and the difference between genuine taste and…

1
The Impact of AI on Content, Search, Learning, and More (Learning to Change) 37:12

11M ago37:12

37:12

In this episode of the Learning to Change podcast, host Melissa Emler talks with Alex Burkett, co-founder of Omniscient Digital. They discuss Alex's career trajectory from a music major to a content marketing expert, highlighting his love for literature and reading as the foundation for his career. Alex shares insights on the impact of AI on search…

1
A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood) 52:35

11M ago52:35

52:35

In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing. They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing. Moran emphasizes the importance of unders…

1
Well I guess this is growing up... 11:35

12M ago11:35

11:35

Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klavi…

1
Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign) 1:00:30

1y ago1:00:30

1:00:30

In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing. Shay emphasizes the value of being a generalist and problem solver and shares insights on hiring and managing a marketing team. They also explore the importa…

1
Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update 41:38

1y ago41:38

41:38

In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of SEO on traffic and leads, changes in work culture, experiences with LinkedIn, efficiency versus effectiveness, the shift in work culture and its impact on hiring and talent acquisition, and experie…

1
Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova 1:05:25

1y ago1:05:25

1:05:25

In this episode, Olga Denisova, an experienced marketer in hypergrowth companies discussed topics such as B2B marketing, foundational marketing activities, and the impact of personalization efforts on revenue. Olga also delved into their shared interests in medicine and classical music, discussing misconceptions about classical music and the challe…

1
Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness 47:31

1y ago47:31

47:31

In this episode of The Kitchen Side, the team reflects on their recent team offsite in Phoenix discusses various topics related to team retreats, preparation, and activities, and emphasizes the impact of meeting in person and the energy levels after the offsite. They discuss the importance of in-person interactions and the difference between offsit…

1
From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy 1:31:48

1y ago1:31:48

1:31:48

In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity. Khe spent 15 years working on Wall Street and was one of the youngest M…

1
Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing 50:47

1y ago50:47

50:47

In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format. Lindsay shared her experience running a services consultancy and how it taught her the importance o…

1
Kitchen Side: Eating From a Smaller Plate (or Bloat is Bad, Actually) 45:01

1y ago45:01

45:01

In this episode, Omniscient Digital founders Alex Birkett, Allie Decker, and David Ly Khim discuss a LinkedIn post about stealing SEO traffic from a competitor using AI-generated content. They explore the moral implications and the impact on the internet and information ecosystem. The conversation then shifts to the importance of backlinks in SEO a…

1
Automating SEO, Getting Executive Buy-In, and Career Growth Through Curiosity with Braden Becker 57:48

1y ago57:48

57:48

In this episode, Braden Becker, the SEO Lead at Faire, an online marketplace for local retailers discussed Faire's SEO strategy, including programmatic SEO and automating workflows. He talked about the challenges of implementing SEO in the B2B marketplace and controlling consumer traffic. Braden shares insights on building relationships between bra…

1
Kitchen Side: Surround Sound SEO & Optimizing for Generative Answers 45:51

1y ago45:51

45:51

This episode of Kitchen Side discussed various topics related to content marketing, sales enablement, and surround sound SEO. Omniscient Digital founders, Alex Birkett, David Khim, and Allie Decker explore the challenges and misconceptions surrounding sales enablement content, emphasizing the importance of addressing specific pain points and showca…

1
Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers 53:20

1y ago53:20

53:20

In this Kitchen Side episode, discussed a range of topics including their recent hiring process, remote work, and the importance of being analytical in content and SEO fields. Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim shared insights into their hiring process, emphasizing the skills and traits they look for in candi…

1
Mis-Using Generative AI in Content Marketing, Improving Content Operations, and AI Becoming Marketers 50:27

1y ago50:27

50:27

In this episode, Sophia Solanki, the founder of Narrato, an AI content creation and collaboration platform discussed the evolution of content marketing and the role of generative AI tools in enhancing effectiveness and efficiency. Sophia emphasized the importance of human input and the need for marketing teams to focus on high-value content while u…

1
Brand Building in E-commerce vs SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy 1:01:31

1y ago1:01:31

1:01:31

In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities t…

1
Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan 1:00:48

1y ago1:00:48

1:00:48

In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics. Suzanne also talked about the…

1
Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat 55:31

1y ago55:31

55:31

In this episode, we interviewed Sandy Mangat, Head of Marketing at Pocus, a revenue data platform. We discussed Sandy's background in product marketing, her journey into the role, and her transition to Pocus. The conversation then shifts to the concept of product-led sales and the limitations of product-led growth. Sandy emphasized the role of huma…

1
Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise 49:11

1y ago49:11

49:11

Welcome to another insightful episode of the "Kitchen Side" series of the Long Game. Today, we delve into a thought-provoking discussion with Alex Birkett, Allie Decker, and David Ly Khim, the co-founders of Omniscient Digital. We explore various topics related to the marketing industry, with a particular focus on the role of storytelling in conten…

Podcaster verdt å lytte til

Birkett Longs Podcaster

Podcaster verdt å lytte til

Hurtigreferanseguide