Beste Brandee Gaar podcaster (2024)

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264. Do Paid Ads Work for Wedding Planners? 42:12

3d ago42:12

42:12

In this episode, we kick off an exciting six-month journey exploring the impact of paid advertising for wedding pros with Whitney and Daniela from Wedding Industry Ads. We're pulling back the curtain on our own ad campaigns, sharing valuable insights and practical steps we've taken so far, including the initial setup and early data from our Meta an…

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263. Why Missing My Q3 Goals Was the Best Thing for My Business (and How You Can Crush Q4) 31:43

10d ago31:43

31:43

Ever felt like a failure for missing your goals? I’ve been there! In this week’s episode of the Wedding Pro CEO Podcast, I’m getting real about how missing my Q3 goals was actually the best thing that could have happened for my business. I’ll break down why it forced me to reflect, reset, and ultimately set up my company for a game-changing Q4—and …

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WII 153 – Learn From Candice Coppola’s Biggest Mistakes and Successes 1:02:31

10d ago1:02:31

1:02:31

Here at Timeline Genius, we’re dedicated to helping planners like you avoid burnout and stay in the business for as long as possible. So you might be surprised by this week’s Wedding Industry Insider guest. Candice Coppola is a former wedding planner who left her job because she was overworked, stressed, and burnt out. And she’s telling us how to a…

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262. 3 Strategies to Book More Clients this Engagement Season 14:44

17d ago14:44

14:44

Are you ready to break free from the cycle of endless consultations that lead nowhere? In this episode of the Wedding Pro CEO Podcast, you'll uncover the top three reasons why you're not converting your warm leads into paying clients and provide actionable solutions to fix them. From escaping the dreaded pricing "black hole," to refining your sales…

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261. Our Wedding Business Failed for 10 Years Until I Learned This One Thing 26:04

24d ago26:04

26:04

Discover the pivotal moment that changed everything in my wedding business and the lessons learned from a decade of doing it all wrong. Tune in to hear how I went from overworked and underpaid to 7 figures and weekends with my family and how you can do it in your own business journey too. ========================= EPISODE SHOW NOTES BLOG & MORE: ht…

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WII 152 – Terrica Tells Us How To Make More Money By Doing Less 1:03:16

24d ago1:03:16

1:03:16

Burnt out from a busy wedding season? Dreaming of a career that offers work/life balance and financial freedom? You’ve heard the advice “work smarter, not harder” so much that it’s lost its meaning. But this is the ultimate mantra for wedding pros, and we’ve got a fantastic episode of Wedding Industry Insider that will have you adopting it into you…

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260. No More Missed Follow-Ups: A Simple Email Workflow w/ Flodesk 23:27

1M ago23:27

23:27

Click the link https://app.flodesk.com/sign-up?ref=SIQAAW for half off of your Flodesk subscription for an entire year! Proper follow up with your potential wedding clients can not be overlooked. Stop feeling overwhelmed with follow-ups and juggling inquiries during busy wedding seasons. In this episode, I walk you through, step by step, how to aut…

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259. Stop Discounting. How to Charge What You're Worth Confidently 16:01

1M ago16:01

16:01

Are you tired of clients haggling over price or asking for discounts? In this episode, I’m sharing actionable strategies to confidently attract and close higher-paying clients so you can charge what you're worth and build a profitable business. Whether you're a planner, photographer, or DJ, it's time to step into the role of a premium service provi…

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WII 151 – Charessa Sawyer’s Mental Health Tips for Event Planners 54:58

1M ago54:58

54:58

How often do you feel overwhelmed as a wedding planner? Each stressor you face as a planner and entrepreneur affects your mental health. But you don’t have to go through it alone. This week on Wedding Industry Insider, we have a pro who has merged seemingly unique career tracks in order to feed her passions and help planners just like us. Charessa …

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258. 5 Strategies to 10X Your Wedding Business (Step-by-Step Guide) 25:42

2M ago25:42

25:42

In this episode I'm diving into five essential strategies that will help you significantly scale and grow your wedding business. I know some of you might be skeptical about the idea of 10X-ing your revenue, but I’m here to challenge you to dream bigger and think beyond small, incremental goals. ========================= EPISODE SHOW NOTES BLOG & MO…

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257. Traditional Marketing is Dead: How to Win This Engagement Season 21:36

2M ago21:36

21:36

I'm diving into exactly what you need to do to dominate engagement season. This is the time to get laser-focused on your marketing so those couples searching for vendors can’t miss you! I’m sharing my go-to hack for analyzing client reviews, pinpoint what sets you apart from the competition, and craft killer content that speaks directly to your ide…

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WII 150 – Emily McMahon Shares The Secrets to Building a Team 1:11:11

2M ago1:11:11

1:11:11

It’s time to create a team! This is such a great milestone as your business grows, but it’s also one of the most nerve-racking leaps you’ll take. Emily McMahon has been there, and on this week’s episode of Wedding Industry Insider, she’s sharing the lessons she learned and how she found success as the owner of a team-based wedding planning company.…

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256. Employee vs. Contractor: Protect Your Wedding Business from Costly Fines w/ Kira La Forgia 41:05

2M ago41:05

41:05

What would happen if your business was suddenly hit with a $40,000 fine—or even worse, $180,000? No one wants to be blindsided by a crippling penalty from the IRS. In today’s episode, I sit down with HR expert Kira La Forgia from Paradigm Group to tackle a critical topic that too many small business owners overlook: the difference between employees…

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255. She Launched a Rentals Biz—Here’s What Happened! w/ Katy Padilla 26:14

2M ago26:14

26:14

Grab The Wedding Pro CEO Rentals Guide by Clicking HERE. Have you ever considered adding a secondary revenue stream to your wedding business? Katy Padilla, 3rd time guest and Associate Coach in the Wedding Pro CEO community, shares her incredible journey of turning a side rentals business into a major revenue stream within her wedding business. Sta…

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WII 149 – The Ultimate Time Audit With Marley Majcher 1:02:42

2M ago1:02:42

1:02:42

Are you exactly where you want to be with your wedding planning business? Sure, you might be reaching some of your goals, but things still might be off. Maybe you have no time for yourself, or you’re not seeing the kind of income you hoped for. On this week’s Wedding Industry Insider, we’re joined by Marley Majcher, who will help you get on track w…

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254. This DJ went from 40 weddings a year to 370+ w/ Gemma Sherry 40:16

2M ago40:16

40:16

In this episode of the Wedding Pro CEO podcast, I had the pleasure of interviewing Gemma Sherry, the owner of Loved Up DJs. Gemma shares her inspiring journey from solopreneur to managing over 300 annual events in just two years! We dive into how she built trust in her team, shifted her sales strategies, and expanded her services to include videogr…

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WII 148 – Mastering The 4 Pillars of Success with Brandee Gaar 1:04:51

3M ago1:04:51

1:04:51

You feel busy, but you’re not seeing the profits you want. Or maybe you’re moving a lot, but not moving toward your goals. If that sounds like you, you’re not alone. And you also aren’t stuck. No matter where you’re at in your entrepreneur journey, our latest episode of Wedding Industry Insider is for you. This week, we’ve got Brandee Gaar on the s…

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253. 3 Reasons Why Your Wedding Business Isn't Growing 17:25

3M ago17:25

17:25

In this episode of the Wedding Pro CEO podcast, I explore the "3 Reasons Why Your Wedding Business Isn't Growing." As a seasoned wedding business owner, I understand the frustration of feeling stuck after initial success. In Episode 253, I discuss key issues that may be holding you back, including sales funnel tracking, profitability, and the neces…

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252. How They Doubled Their Revenue in 1 Year w/ Paige Held 46:39

3M ago46:39

46:39

Hey Wedding Pro CEO! In our latest podcast episode, I chat with WPCEO Inner Circle student Paige Held from Confetti Co Events about how she and her wife Rachel doubled their revenue and built a thriving planning and rental wedding business. Listen closely as Paige shares valuable insights on treating your business as a business, delegating roles, a…

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251. How to Be Better Than 99% of Wedding Pros (5 Strategies) 26:22

3M ago26:22

26:22

Want to excel beyond 99% of other wedding pros? In this episode, I share five essential strategies to help you adapt to economic challenges, make data-driven decisions, and build a profitable business you love. Listen now for actionable tips that will help you overcome common industry hurdles and thrive. ========================= EPISODE SHOW NOTES…

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WII 147 – Katelyn Magnuson’s Formula for Pricing & Profit 47:42

3M ago47:42

47:42

Do you ever wish someone would give you a magic formula for planning your business finances? Do you dream of that sweet spot where you’re taking on a reasonable amount of weddings and reaching your financial goals? If so, our latest episode of Wedding Industry Insider is perfect for you! We’re joined by Katelyn Magnuson, founder of The Freelance CF…

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250. Who Do You Serve? (Attract the Best Clients) 33:29

3M ago33:29

33:29

Struggling to define your ideal client? In the latest episode of the Wedding Pro CEO Podcast, I dive into a unique approach that goes beyond the basics to find the best clients and more of them. Discover how to truly connect with your ideal clients, making your marketing, networking, and sales efforts more effective. Listen now to learn how to attr…

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WII 146 – Thomas Bui’s Time-Tested Approach to Luxury Weddings 57:36

4M ago57:36

57:36

Were you a wedding planner before everything was online? If not, it’s hard to imagine how you’d make connections, care for clients, and pull off show-stopping events without today’s tools. That’s why we’re so excited for this week’s episode of Wedding Industry Insider! We’re welcoming Thomas Bui to the show to discuss his 23 years of wedding planni…

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249. My Secret Hack to Taking Back My Time 18:10

4M ago18:10

18:10

In this episode, I'm sharing my best hack for reclaiming your time as a wedding industry professional. If you're feeling overwhelmed by constant notifications and emails, this simple strategy will change your life. By turning off notifications and setting focused work periods, you'll regain control over your time, reduce stress, and improve product…

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248. Can I Afford a Full Time Team Member? 8:32

4M ago8:32

8:32

In this episode, we're diving into my proven point system, a powerful tool to help you understand if you can afford to hire a full-time team member. I'll walk you through how to link your hours to revenue and make data-driven decisions to scale your wedding business. This is a behind-the-scenes look at a live coaching call from my Inner Circle mast…

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247 Why I Became a Coach (and why I'm SO passionate about business education for wedding pros) 18:22

4M ago18:22

18:22

In this episode of the Wedding Pro CEO podcast, I reintroduce myself and share my journey from corporate event planning to running a thriving wedding business. I open up about the challenges I faced, the wrong turns I took, and the valuable lessons I learned along the way. And it's Summertime! We are midway through the year! How are your business g…

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WII 145 – How Tara Guérard Thrives With 8 Weddings Per Year [Rebroadcast] 57:50

4M ago57:50

57:50

What if you could work less and make more money? It’s any wedding planner’s dream, but for Tara Guérard, it’s her reality. And she’s sharing her journey and hard-learned lessons for getting here. This week on Wedding Industry Insider, we are looking back on our fantastic interview with Tara, who is the owner and creative director of Tara Guérard So…

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246. If I wanted to book more weddings in 2024, I'd do this 19:17

4M ago19:17

19:17

Sales plateaued? In this episode we dive into transforming your sales funnel with strategic texting! One student saw her conversion rate soar from 19% to 58% in just one month. Tune in to learn the exact steps to humanize your brand, effectively follow up with leads, and stand out from the competition. Don’t miss these actionable tips to boost your…

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245. Your Small Thinking is Keeping You Small 36:01

5M ago36:01

36:01

In this episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." We tackle how to overcome industry challenges like stress and undervaluing your time, and dive into prioritizing revenue-generating tasks and setting ambitious goals. =================…

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WII 144 – Stop Comparing and Start Standing Out with Heidi Thompson 1:00:55

5M ago1:00:55

1:00:55

You know that it’s best to bring your most authentic self to your wedding planning business, but you also have to present yourself in a way that will attract your ideal clients. So, be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you. We’ve got …

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244. Are WeddingPro and Zola Wasting Your Money? 8:42

5M ago8:42

8:42

In this episode, I dive into the big question many wedding pros face: should you invest in paid advertising on listing sites like The Knot and WeddingWire, or focus more on organic marketing? Drawing from a recent WeddingPro article, my own experiences, and real-life examples from my students, I'll break down the conversion rates and effectiveness …

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243. The Reality of AI in Wedding Planning 10:01

5M ago10:01

10:01

Welcome back Wedding Pros! In this podcast episode, I react to an article, headline reads: We used ChatGPT as our wedding planner — it saved us $5,000 (eye roll) So today I want to reiterate the irreplaceable value of professional wedding planners and debunk myths about using AI for wedding planning. Join me for my take on those real scenarios wher…

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WII 143 – Why You’re the Only Person for the Job (with Bobbi Brinkman)

5M ago

—

We are in the middle of wedding season – are you veering toward burnout, negativity, or discouragement? We get it, and we’re also here to get you back on track. That’s why we’re so excited for our latest episode of Wedding Industry Insider. This week, Eddie sits down with Bobbi Brinkman, a mindset and motivation speaker with a background in wedding…

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242. Are Paid Ads Right For You? 40:07

5M ago40:07

40:07

Do you run paid ads? This episode is dedicated to all my fellow wedding pros who’ve ever wondered about the right time to start leveraging Google Ads. I’m thrilled to share not just my own experiences, but also the deep insights from Mark Chapman of the I Do Society. In an increasingly digital marketplace, wedding pros can unlock immense value by e…

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WII 142 – Jessica Carrillo on Repelling Clients and Following Your Passion 1:05:18

5M ago1:05:18

1:05:18

Do you want to attract wedding clients that spark your creativity and fuel your passion? Then you need to be ready to repel clients too. That can be tough to accept, especially for planners who are trying to grow their business. But there’s no way you can be the right fit for every single couple. And when you book the right clients (and avoid the w…

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241. Understanding the FTC's Non-Compete Ban w/ Paige Griffith 41:06

5M ago41:06

41:06

In this episode, we unpack the recent FTC ban on non-compete agreements and its implications for wedding industry professionals. Returning guest and legal expert Paige Griffith, of the Legal Paige, helps to unravel the complexities of this regulation, providing practical advice on protecting your business amidst these changes. We discuss alternativ…

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240. Venue Wisdom: Sales Strategies Wedding Pros Cannot Live Without w/ Shannon Tarrant 41:10

6M ago41:10

41:10

In this episode of the Wedding Pro CEO podcast, I'm thrilled to bring you insights from wedding venue marketing expert Shannon Tarrant, creator of: Venue Help Desk: Expert consulting and support for venue managers. Together, we explore the nuanced challenges venue owners face and unpack targeted strategies to attract ideal clients and boost sales e…

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WII 141 – Including Mental Health in Your Business Plan With Shulamit Ber Levtov 56:09

6M ago56:09

56:09

You likely have some kind of plan for your wedding planning business – a plan that involves regular reviews, in-the-moment strategies, and overall goals. But what about a mental health plan? After all, mental health is an inherent risk when you embark on entrepreneurship. So why shouldn’t it be a part of your business plan? This week on Wedding Ind…

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239. From Ghosted to Booked: Transform Your Inquiry Responses and Win Clients 17:37

6M ago17:37

17:37

Hey fellow Wedding Pros! Are you tired of losing leads and feeling like your emails are just floating into the abyss? In this episode of the Wedding Pro CEO Podcast I'll share a crucial, yet simple tweak to your sales strategy that's helped my team close five figures every month! It's all about adding a personal touch and how a shift from standardi…

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238. Making Your Business Your #1 Client w/ Tanisha Lee 32:45

6M ago32:45

32:45

Hey there CEO! In this podcast episode, I’m thrilled to be joined by Tanisha Lee, the renowned "Systems Queen," who shares her expert insights on utilizing systems and AI to streamline operations and enhance client experiences for wedding industry professionals. We discuss practical strategies to overcome the typical tech challenges and improve you…

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237. Ghosting, Bookings, and Building Your Team: Mind Blowing Q1 Review 21:24

6M ago21:24

21:24

Hey there, wedding pros! In this episode I dive deep into the secrets behind those quarter one business recaps you've seen floating around. I'm all about those numbers, and let me tell you, there's so much more to them than meets the eye. Join me as we analyze leads, consultations, and bookings in a way that actually makes sense for your business. …

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WII 140 – How Lisa DiBenedetto Grew From Free Party Planning to 6-Figure Weddings 1:00:31

6M ago1:00:31

1:00:31

If you’re in the early stages of your wedding planning business, you may feel like you’re a long way off from planning luxury weddings and offering expert-level mentorships. But focusing on the right aspects of your business could get you closer to your goals than you think. This week on the Wedding Industry Insider Podcast, we’re talking to Lisa D…

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236. Consistent Lead Generation: Ads in the Wedding Industry Just Got Easier 43:30

7M ago43:30

43:30

In this episode I chatted with Whitney Hodges and Daniela Justus, the brilliant minds behind Wedding Industry Ads and Summit speakers at this years Wedding Pro CEO Summit, June 3 - 6, 2024, at the Line Hotel, in Austin Texas. https://brandeegaar.com/summit We dove into the world of Google and Meta ads and let me tell you, the insights we uncovered …

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235. 5 Steps to Take When an Employee Quits Your Wedding Business 28:27

7M ago28:27

28:27

Hey Wedding Industry Pros! Are you feeling overwhelmed by the emotional toll of employee resignations? Trust me, I've been there. But here's the thing: it's not the end of the world. Join me on my podcast where I walk you through a five-step process to handle resignations like a pro, whether they're friendly or not. Let's ditch the overwhelm and bu…

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WII 139 – An Advertising Plan That Pays Off with Mark Chapman 1:00:11

7M ago1:00:11

1:00:11

You’re eager for new clients (or at least the right clients) – so you’re ready to start paying for advertising. But seeing real results is way more complicated than throwing a few bucks toward social media ads. So how do you know if you’re ready to start advertising, and how do you make sure that your investment pays off? To get the best answers, w…

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234. Mastering Conflict Resolution in the Wedding Industry w/ Jen Trotter 48:11

7M ago48:11

48:11

I had the pleasure of sitting down with Jen Trotter, a bridal beauty expert and conflict resolver, to explore the complexities of dealing with drama, conflict, and chaos in the wedding industry, emphasizing the significance of effective conflict management. Jen and I share practical tips and insights on enhancing communication skills, managing team…

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233. You're Running a Business. Treat it Like One. 17:55

7M ago17:55

17:55

Today we dive deep into the importance of profitability for our wedding businesses. Without profit, our businesses lack purpose. It's a heart-to-heart conversation aimed at helping you navigate the challenges of balancing creative fulfillment with the financial health of your business. ========================= EPISODE SHOW NOTES BLOG: https://bran…

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WII 138 – Timeline Genius Deep Dive with Brooke Bowenschulte 1:26:08

7M ago1:26:08

1:26:08

If you’ve listened to any episode of Wedding Industry Insider, you’ve heard us mention Timeline Genius. But what exactly is it? Here on our podcast, we get to talk with wedding pros and innovators who are improving the industry through their work and mindset. We love highlighting leaders in wedding planning, technology, and education every time we …

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232. Should You List Pricing on Your Website? 23:42

8M ago23:42

23:42

In this episode i'm diving into the BIG question: to list or not to list your pricing on your website. I've shifted from being on the fence to a firm believer in showcasing your rates. It's all about transparency and connecting with your ideal clients right from the start. This podcast is bursting with practical tips to help you strategically posit…

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231. Quick Pricing Strategy for Wedding Pros 8:56

8M ago8:56

8:56

In today's episode, I focus on the importance of embracing the pricing question from potential clients. I emphasize the significance of understanding it as a buying question, providing insight from my Accelerator program coaching calls and a personal anecdote about designer shopping in New York. I encourage wedding professionals to view the pricing…

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Brandee Gaar Podcaster

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