Beste HCF podcaster (2024)

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#587: Transforming Healthcare Loyalty -HCF’s Thank You 42:39

4d ago42:39

42:39

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, introduces Eden Caceda, Retention & Loyalty Manager at HCF Australia. With a deep passion for loyalty, partnerships, and member engagement, Eden is responsible for driving HCF’s ‘Thank You’ program and bringing it to life for members across the country. As HCF prepares for…

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#588: Lego Nurtures Lifelong Loyalty through Membership & Community 42:09

3d ago42:09

42:09

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is he…

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#586: How Artificial Should Your Communications Be? 24:05

5d ago24:05

24:05

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certifie…

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#585: Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards) 38:43

10d ago38:43

38:43

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme. Bakers Delight won their award for Best Loyalty Program Launch at the 2023/…

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#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It 49:40

11d ago49:40

49:40

Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance. He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from c…

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#586:The Case for Consistent, Clear Communication 16:46

12d ago16:46

16:46

The Wiser Loyalty podcast series for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month t…

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#582: Livelo's Award-Winning Proposition Goes from Strength to Strength 39:33

17d ago39:33

39:33

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021. Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and …

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#581: Premia Juntos +: El programa de lealtad de Coca Cola FEMSA para tenderos(Spanish Episode) 44:58

18d ago44:58

44:58

En este episodio de Let's Talk Loyalty en español, tuvimos como invitado a Juan Pablo de Velasco quien nos habló sobre la estrategia digital de Coca Cola FEMSA llamada Juntos + y cómo a través de ella generan valor a sus clientes. Igualmente nos comentó sobre la estrategia de lealtad para el segmento B2B con Premia Juntos +, un programa de lealtad …

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#580: Member Care Goes Where? 21:21

19d ago21:21

21:21

It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individu…

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#579: Let's Talk Loyalty turns FIVE Today! Announcing Partnership with Capillary Technologies. 48:48

24d ago48:48

48:48

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today is a truly momentous day for us as you’ll hear in today’s episode. It's "Let's Talk Loyalty's" 5th birthday and we are beyond proud of the brand we have created, the loyalty leaders we’ve interviewed and the impact we’ve had so …

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#578: Audacious Success: Dr. Nceba Hene's Rewarding Journey with AfricanBank 45:27

25d ago45:27

45:27

Dr Nceba Hene has a lot to shout about after an incredibly successful start to Audacious Rewards, the rewards programme for AfricanBank. The story behind Audacious Rewards is fascinating, but what is more significant is its performance to date, after only 18 months. It is delivering a +67% increase in profit for like for like customers due to Audac…

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#577: Take Care of Business – T&C’s, Privacy, Compliance, and Risk 18:20

26d ago18:20

18:20

Welcome to Let’s Talk Loyalty’s Wiser Loyalty weekly podcast that shares perspectives on constructs from the the Loyalty Academy™ curriculum, which is available for individuals to earn their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our senior faculty of Bill Hanifin and Aaron Dauphinee, CEO and CMO respectively at the Wise Mar…

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576: PAYBACK (Germany) Shares Its Latest World Class Successes 38:13

1M ago38:13

38:13

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a mu…

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#575: Building Loyalty Globally: Inside IKEA Family's Success with Kirsty Chalk 36:41

1M ago36:41

36:41

This episode focuses on the globally loved programme, IKEA Family. It was first launched in Sweden in 1984 and now has over 190 million members worldwide. With Kirsty Chalk, the Marketing and Member Acquisition Leader for rewards for IKEA Family. Kirsty is responsible for creating and executing the external launch campaign for 30 markets - to annou…

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#574:With Top Ops Nothing Drops 16:51

1M ago16:51

16:51

The Wiser Loyalty Series podcasts for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month …

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#573: Global Hotel Loyalty Insights with GHA Discovery 40:15

1M ago40:15

40:15

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and I know she is excited to be joining this annual travel loyalty event on stage. Jelena Kezika is the Senior Director of Strategy for the Global Ho…

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#572:Journey with Genesis and the PowerShout Program 38:41

1M ago38:41

38:41

In this episode Carly Neubauer chats with Ria Peters from Genesis about her career in loyalty marketing and the innovative PowerShout program. Ria shares why ASB's banking rewards are her favorite and details her transition from global strategy roles to managing PowerShout. Learn how PowerShout offers customers flexible free hours of power and fost…

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#571: You’re [almost] Half Way There! 21:55

1M ago21:55

21:55

This is an exciting week of the Wiser Loyalty Series podcasts for Let’s Talk Loyalty! Our industry experts, Bill Hanifin and Aaron Dauphinee, of the Wise Marketer Group have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation for the past 6 months. Each month …

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#570: Pizza Hut Shares Insights as It Grows Customer Loyalty Globally from Dubai 38:07

1M ago38:07

38:07

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is here in studio with us in Dubai, which is a rare treat with so many global loyalty leaders based in other markets around the world. Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! Brands, Inc, a co…

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#569: Meli+, el modelo de suscripción de Mercado Libre y Mercado Pago(Spanish Language Episode) 50:29

2M ago50:29

50:29

En el episodio de Let's Talk Loaytly en Español, tenemos de invitado a Camilo Jiménez, quien hasta hace unos días fue líder de lealtad regional para Mercado Libre y Mercado Pago. Camilo nos contó sobre la estrategía de beneficios que esta marca, referente en la región y a nivel mundial, tiene para sus millones de usuarios. Conversamos sobre la evol…

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#568 – CVPs in Market: The Good, the Bad and the Ugly! 23:32

2M ago23:32

23:32

This week’s Wiser Loyalty series podcast with our hosts, Bill Hanifin and Aaron Dauphinee, looks at the good, bad and the ugly of select CVPs in the market place. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™)…

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#567: Etihad Guest Celebrates 10 Million Members and a New Era 34:09

2M ago34:09

34:09

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft. Etihad Guest is the loyalty programme of Etihad Airways, an…

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#566: International Leaders in Loyalty Conference - South Africa 36:40

2M ago36:40

36:40

Today I’m super excited to introduce you to the “2024 International Leaders in Loyalty Summit” which is taking place in South Africa this September. Many of you know that I often talk about South Africa as one of the world’s most sophisticated loyalty markets, as the breadth and depth of the programmes there are so much further advanced than most o…

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#565 - What's the Role of CX in your CVP? 20:06

2M ago20:06

20:06

Our hosts, Bill Hanifin and Aaron Dauphinee, return this week with the Wiser Loyalty series podcast for Let's Talk Loyalty. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their ow…

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#564: Australian Retail Loyalty Insights Report Highlights 31:19

2M ago31:19

31:19

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. This year, Let's Talk Loyalty is travelling to the Australian Loyalty Association's Annual Conference. One of the presentations we are looking forward to is the *2024 Loyalty Insights Report* which the Australian Loyalty Association h…

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#563: How to Scale a Telco Loyalty Platform into a Technology Platform Across Multiple Countries? 54:51

2M ago54:51

54:51

Mateboho Malope holds a strategic group-wide portfolio to reflect the strategy that Vodacom is embarking upon. Vodacom is a 30 year old telco giant transformed into a fintec platform with over 500m customers on its addressable base. Vodacom launched Vodabucks almost 4 years ago in South Africa and is now scaling it across the African continent, wit…

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#562 - What's the most valuable loyalty currency today? No, it's not points! 20:29

2M ago20:29

20:29

Our hosts, Bill Hanifin and Aaron Dauphinee, are back again this week with the Wiser Loyalty series podcast. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their own perspectives …

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#561: IHG One Rewards from IHG Hotels and Resorts 29:41

2M ago29:41

29:41

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is another industry leader who joined us in our studio in Dubai. Rob Singleton is Director of Loyalty Programmes for IHG Hotels and Resorts, for India, the Middle East and Africa Region. IHG Hotels & Resorts is a global …

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#560: Exploring Club Eurostar: Insights from Loyalty Manager Sophia Laban 40:13

2M ago40:13

40:13

This episode focuses on the Club Eurostar Loyalty Programme. With Sophia Laban, the Loyalty Manager for the programme. She is responsible for managing the future strategy of the Club Eurostar programme and has previously worked for IAG Loyalty and Sky VIP and brings a wealth of loyalty experience to the podcast. Today we will be learning about her …

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#559:The Value Exchange - Mercenaries are not US 15:07

2M ago15:07

15:07

This is another week of the Wiser Loyalty series podcast, which is hosted by Aaron Dauphhinee, CMO of the Wise Marketer Group, and the CEO, Bill Hanifin. These leading loyalty marketers unveil constructs form the Loyalty Academy™ curriculum which leads to candidates achieving their Certified Loyalty Marketing Professional™ (CLMP™) designation. In t…

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#558: Insights on Emotional Loyalty with Comarch's Jessica Lavigne 40:53

2M ago40:53

40:53

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know is criticall…

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#557: Accor Live Limitless: Emotional Connections and Memorable Experiences 43:14

2M ago43:14

43:14

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, sits down with Chris Mills, Vice President of Loyalty & Partnerships for Accor across Middle East, Africa & Asia Pacific. With over a decade of experience in loyalty and digital marketing, Chris shares insights from his journey leading the transformation of Accor’s award-w…

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#556: Creating Winning Value Propositions - Know Your Customer First 17:10

2M ago17:10

17:10

The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples. In this episode, our hosts bring fresh content from The Loyalty Academ…

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#555: Marigold's Top Ten Tips to Drive Lifelong Relationships and Greater Returns 33:30

3M ago33:30

33:30

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Most marketers today are facing a perfect storm and increasing pressures - whether it's consumer's concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer reso…

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#554 : Puntos Colombia: Más Que un Programa de Lealtad (Spanish Language Episode) 50:54

3M ago50:54

50:54

This episode of Let's Talk Loyalty is in Spanish. En este episodio conocimos de parte de Mariana Botero, CEO de Puntos Colombia, lo que ha pasado en la plataforma de lealtad más relevante de la región y modelo a seguir de una coalición exitosa, como ha sido su evolución después de 6 años de haberse lanzado en el mercado de Colombia. Hoy la platafor…

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#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly 17:25

3M ago17:25

17:25

Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning…

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#552: Meeting Dr Anna Pruska (CEO) and Piotr Kozlowski of Comarch at CUG 22:24

3M ago22:24

22:24

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode is very different to our usual episodes as it was recorded quite spontaneously at a recent event. The Comarch User Group is an annual meeting of Comarch’s clients who come together in the city of Krakow in Poland to learn,…

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#551: What We Thought We Knew About Retention and Customer Lifetime Value 44:37

3M ago44:37

44:37

Daniel McCarthy is Assistant Professor at Emory University Goizieta School of Business. In this interview, Dan unpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern that businesses state improved performance against reduced churn rates. It is not that simple. He dives into diffe…

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#550: Practice Checking for Sanity to Sustain Your Program 15:56

3M ago15:56

15:56

Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning…

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#549: WestJet's Loyalty Transformation & Evolution 37:11

3M ago37:11

37:11

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features a fascinating conversation with WestJet, Canada’s second biggest airline, as they embark on a significant transformation journey. WestJet took to the skies in 1996 with just over 200 employees and three aircraf…

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#548: Inside the Relaunched Carter’s Rewards Program with Kevin Severs 36:31

3M ago36:31

36:31

This episode focuses on the newly relaunched Carter’s Rewards - the loyalty programme of a $3Bn children’s apparel retail business. The successful relaunch lowered customer thresholds, added tiers, and accelerated its personalization strategy. With Kevin Severs, the Director of Retention for Carter’s. Kevin is a seasoned Director with 18 years of m…

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#547: Winning the CFO’s Heart in Loyalty Finance 15:15

3M ago15:15

15:15

Last week we kicked off a month-long discussion of Loyalty Financial Modeling with Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee. Drawing from material in Course #105 – Introduction to Loyalty Finance, Aaron and Bill are walking you through the essentials that you need to know to break through the “black box” of loyalty f…

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#546: Loyalty TV LIVE with Mastercard - Influencing and Winning Loyalty in an Age of Choice 32:50

3M ago32:50

32:50

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Mastercard recently hosted its latest Excellence in Customer Engagement Summit in Dubai, and Loyalty TV was delighted to attend. Against the backdrop of market uncertainties and a rapidly evolving consumer landscape, this Summit brough…

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#545: Loyalty Simplified: Beyond Metrics and Into Meaningful Engagement 59:32

3M ago59:32

59:32

In this insightful episode, we delve into the true essence of customer loyalty with Mark Proctor who is the Head of Loyalty & Retention at BIG4, Holiday Parks of Australia. Mark Proctor challenges the conventional metrics often used to gauge loyalty, advocating instead for a focus on emotional connection and customer convenience. Through personal a…

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#544: Setting Strong Loyalty Financial Foundations 16:24

3M ago16:24

16:24

The Loyalty Academy™ senior faculty members, Bill Hanifin and Aaron Dauphinee, are your hosts for this week’s "Wiser Loyalty" podcast episode. We’re kicking off a new month with fresh content from The Loyalty Academy™ curriculum that provides an Introduction to Loyalty Financial Modeling (course #105). This week Aaron and Bill look into some starti…

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#543: Langham Hospitality Group Launches "Brilliant by Langham". 35:00

4M ago35:00

35:00

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. The Langham Hospitality Group recently launched its “Brilliant by Langham” loyalty programme after a comprehensive two year project, led by Susan Nisbet, their VP of Loyalty. Langham Hospitality Group is the wholly-owned subsidiary of …

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#542: Global Loyalty Marketing and Travel Trends with Mastercard 39:03

4M ago39:03

39:03

Today’s episode of Let's Talk Loyalty is created in partnership with our friends in Mastercard. Our guest today is Kate Mescal-Pevzner, Senior Vice President of Global Cardholder Services for Mastercard, who joins us to share her insights on key trends in the global loyalty industry, as well as some incredibly exciting statistics from Mastercard on…

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#541: Reward Experiences Made Memorable for Members 17:10

4M ago17:10

17:10

The Loyalty Academy™ senior faculty members, Bill Hanifin and Aaron Dauphinee, are back from CRMC 2024 to bring you this week’s "Wiser Loyalty" podcast episode. This is the last week of this month’s topic series which is drawing constructs from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course…

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#540: Canadian Automobile Association Shares the Power of Membership Mindset 45:17

4M ago45:17

45:17

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association. Steve joins us on Loyalty TV to explain how global "roadside assistance" organisations around the world…

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#539: Exploring Loyalty: Insights from David Slavick of Ascendant Loyalty Marketing 43:21

4M ago43:21

43:21

David Slavick is Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easily due to David’s extensive experience both brand side and consultancy/agency side. We enjoy the deep dive into partnerships, programme commercials and programme manager pain points. Hosted by Amand…

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