Beste Mark Mehigans podcaster (2024)

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Ep 585: Net 180 - Cashflow Hacks From APE Investor with Grayson Cross, WKND Digital 33:33

2d ago33:33

33:33

Send us a text Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth. In this episode, Jordan West with guest Grayson Cross gets into the nuts a…

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Ep 584: Q4 24 - Google Ads - Everything You Need To Know with Shri Kanase, Yoru Marketing 28:17

7d ago28:17

28:17

Send us a text Understanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content. In this…

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Ep 583: AI CX And Sales Agents - 10x Your Teams Output with Franco Bonifaz, PHNTM AI 36:15

9d ago36:15

36:15

Send us a text We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement. In this episode, Jordan…

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Ep 582: E-commerce Data for 2024 - The Ultimate Episode with David Dokes, Polar Analytics 38:42

14d ago38:42

38:42

Send us a text Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease. In this episode, Jord…

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Ep 581: How To Double Your Email List In 2024 with Jordan West 10:16

16d ago10:16

10:16

Send us a text The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement. In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool …

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Ep 580: YouTube + Shopify - Everything You Need To Know with Jordan West 10:34

21d ago10:34

10:34

Send us a text The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce. In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He dis…

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Ep 579: AI For Email - 1 hour To One Minute with Jordan West 15:22

23d ago15:22

15:22

Send us a text Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effect…

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Ep 578: How To Scale An Irish Whiskey Brand with Aidan Mehigan, Natterjack Irish Whiskey 43:57

28d ago43:57

43:57

Send us a text Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits…

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Ep 577: Is Meta Dead For Ecommerce In 2024? 10:29

1M ago10:29

10:29

Send us a text Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches an…

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Ep 576: AI + E-commerce Marketing in 2024 - What Actually Works with Jordan West 13:30

1M ago13:30

13:30

Send us a text Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights. In this …

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Ep 575: MMM vs Attribution Software - Which Works Better? with Jordan West 9:13

1M ago9:13

9:13

Send us a text The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his…

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Ep 574: Creative Testing Done Right with Jordan West 9:58

1M ago9:58

9:58

Send us a text The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conv…

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Ep 573: Micro Influencers vs Macro Influencers - What Drives Ecommerce Revenue In 2024 with Danil Saliukov, Insense Pro 38:09

1M ago38:09

38:09

Send us a text The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes. In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into …

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Ep 572: Why Every Store Needs A CAPI Connector with Yiqi Wu, Aimerce 38:00

2M ago38:00

38:00

Send us a text Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking. In this episode, Jordan …

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Ep 571: The Shopify Summer Update - What Matters To You with Jordan West 15:07

2M ago15:07

15:07

Send us a text The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience. In this episode, …

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Ep 570: The Best TikTok Shop Alternative Strategy In 2024 with Jordan West 10:59

2M ago10:59

10:59

Send us a text A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility. In this episode, Jordan West gets into a little hack that's been making waves fro…

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Ep 569: Facebook Ads Attribution Settings - Which One Is Right For My Brand? with Jordan West 12:05

2M ago12:05

12:05

Send us a text Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness. In this episode, Jordan West walks through th…

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Ep 568: How To Build An Community For Your E-commerce Brand 2024 Edition with Jordan West 15:07

2M ago15:07

15:07

Send us a text Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are. In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights …

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Ep 567: My Biggest E-commerce Founder Mistake (Learn From My Failure) with Jordan West 13:04

2M ago13:04

13:04

Send us a text The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word. In this episode, Jordan West gets into some…

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Ep 566: The One App Every E-commerce Store Needs with Sam Barati, Tapcart 32:09

2M ago32:09

32:09

Send us a text Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers. In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the worl…

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Ep 565: Live From SubSummit - How To Make A Million Dollars On TikTok with John Roman, Battlbox 28:50

3M ago28:50

28:50

Send us a text The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential. In this episo…

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Ep 564: How To Sell High Ticket Items With DTC And A Sales Team with Lisa Tan, Reverie 30:15

3M ago30:15

30:15

Send us a text The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customizable mat…

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Ep 563: 2024 Organic Content Hacks From Ecommerce Brands with Natasha Chilcott, Marr Media Group 37:46

3M ago37:46

37:46

Send us a text Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads. In this episode, Jordan West and Natasha Chilcott, a seasoned marketing p…

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Ep 562: Email Apocalypse - Here’s What You Can Do with Michael Diesu, Revenue Roll 23:31

3M ago23:31

23:31

Send us a text We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation. In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email reg…

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Inside Education 430, Perry Share on Artificial Intelligence and the Future of Teaching (4-6-24) 59:06

3M ago59:06

59:06

Presented and produced by Seán Delaney. On this week's podcast my guest is Perry Share, who is Head of Student Success at Atlantic Technological University. Among the topics we discuss are: The impact of taking a module with Hilary Tovey on rural sociology and a module with Brian Torode and Barbara Bradby on language, discourse and French theory. P…

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Ep 561: 2024 Influencer Tech Stack For Ecommerce Brands with Jordan West 11:52

3M ago11:52

11:52

Send us a text The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement. In this episode, Jordan West gets into the evolving landscape of i…

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Ep 560: Facebook Ad Problems Part 4 - The Ideal Campaign Structure with Jordan West 12:46

3M ago12:46

12:46

Send us a text The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer. In this episode, Jordan West gets…

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Ep 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan West 16:13

4M ago16:13

16:13

Send us a text Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into…

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Ep 558: Facebook Ad Problems - Part 2 Psychology Based Creative with Jordan West 16:02

4M ago16:02

16:02

Send us a text From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand. In this episode, Jordan West gets into part 2 of the Facebook ad problem…

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Ep 557: Facebook Ad Problems - Part 1 Data Loss Issues With Jordan West 16:14

4M ago16:14

16:14

Send us a text Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively. In this episode, Jordan West gets into the prevalent Facebook ad problems of …

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Ep 556: Email Deliverability: What To Do When Your Emails Hit Spam with Nikita Vakhrushev, ASPEKT 26:31

4M ago26:31

26:31

Send us a text Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. In this episode, Jordan West and N…

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Ep 555: This Customer Acquisition Hack That Still Works From 2014 with Mathias Ihlenfeld, Woom Bikes 35:33

4M ago35:33

35:33

Send us a text Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss…

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Ep 554: May 2024 Tiktok Shop - Everything You Need To Know with Jordan West 8:23

4M ago8:23

8:23

Send us a text From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop. In this episode, Jordan West gets into the latest tren…

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Ep 553: 5 E-commerce CRO Hacks That You’ve Never Thought Of with Will Laurenson, Customers Who Click 29:48

4M ago29:48

29:48

Send us a text Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs. In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-com…

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Inside Education 429, Gene Mehigan on The Master by Bryan MacMahon (4-5-24) 49:50

4M ago49:50

49:50

Presented and produced by Seán Delaney. The format of this podcast differs a bit from the usual one in that I am joined by my colleague in Marino Institute of Education, Dr. Gene Mehigan to discuss a book that influenced him on his journey as a teacher and teacher educator. The Book is The Master by Bryan MacMahon, published by Poolbeg Press in 199…

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Ep 552: Facebook Ad Problems? Here’s The Fix with Jordan West 12:39

4M ago12:39

12:39

Send us a text Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches. In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affec…

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Ep 551: AI Sales Agents - Everything You Need To Know with Alain Denzler, GetitAI 34:05

4M ago34:05

34:05

Send us a text We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs. In this episode, J…

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Ep 550: Don't Pay 50K For That Website (Before You Listen To This!) with Ben Sharf, Platter 33:59

5M ago33:59

33:59

Send us a text Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success. In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce indu…

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Inside Education 428, Hugh Catts on Reading Comprehension and Dyslexia (25 April 2024) 1:05:53

5M ago1:05:53

1:05:53

Presented and produced by Seán Delaney. In this episode I interview Hugh Catts from the Florida State University about reading comprehension, dyslexia and more. People interviewed on previous Inside Education podcasts are mentioned in this episode: Jerome Kagan, Daniel T. Willingham and Tim Shanahan. Among the topics raised on the podcast are: How …

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Ep 549: Is Burnout Going To Kill You? with James Pieper, Sew Much Commerce 37:44

5M ago37:44

37:44

Send us a text The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout. In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on wor…

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Ep 548: Tiktok Shop Live Selling - Everything You Need To Know with Jordan West 7:07

5M ago7:07

7:07

Send us a text Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live. In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips…

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Ep 547: Is Meta Performance As Bad As We Think? Charley T thinks Differently 33:00

5M ago33:00

33:00

Send us a text Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces. In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and cust…

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Ep 546: SAAS Head To Head - CreatorCommerce vs LoudCrowd with Kenyon Brown, Gary Garofalo 34:33

5M ago34:33

34:33

Send us a text Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, a…

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Ep 545: Why You Should Never Go To Another In-Person Event (Before You Listen To This Episode) with Chris George, Subsummit 29:34

5M ago29:34

29:34

Send us a text Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play i…

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Ep 544: TikTok Shop - How To Get Sales On Day 1 with Jordan West 9:43

5M ago9:43

9:43

Send us a text Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability. In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challen…

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Ep 543: How To Track The Website KPIs That Matter In 2024 with JJ Reynolds, Vision Labs 30:39

5M ago30:39

30:39

Send us a text Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution. In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis par…

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Ep 542: Does Brand Marketing Even Matter In 2024? With Stephen Racano, Geologie 34:32

5M ago34:32

34:32

Send us a text Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights. In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for th…

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