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Welcome to Construction Disrupted, the ultimate podcast for the construction industry exploring the limitless possibilities at the dynamic intersection of construction and technology. Delve into the latest topics, news, events, expert insights and marketing that are shaping the industry right now and in the future and hopefully sprinkle a little humour in there. I’m your guide Peter Sumpton and I run a Marketing Consultancy, buildDifferent. If you're ready to embrace disruption and the unloc ...
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Giving you the actionable knowledge you need to succeed in Marketing. Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry. I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from dif ...
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Marketing: Unlocked! 🔓

Jessica Walker/MEDDICC Media

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Marketing Unlocked, a brand new podcast hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across these discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond!
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Automation is revolutionising the construction industry right before our eyes, in plain sight, but we don’t generally notice it, and thats the point. Good automation, not only offers new opportunities to improve efficiency, reduce costs, and enhance quality but should go about its business unheard and undetected. As the demand for sustainable and h…
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As urban environments continue to evolve, the integration of technology into our cities and buildings is changing the way we experience and interact with our surroundings. Smart cities and smart buildings represent the next frontier in creating spaces that are more responsive to the needs of their inhabitants. These advancements promise to enhance …
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In an era of rapid urbanisation, the importance of integrating nature into our cities has never been more critical. As concrete jungles expand, the delicate balance between urban development and the natural environment faces unprecedented challenges. Biodiversity, the variety of life on Earth, is essential for maintaining the health of ecosystems a…
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One of the most crucial concepts within construction at this moment in time is the "Golden Thread" approach—a comprehensive and transparent record-keeping method that spans a building's entire lifecycle, from design to demolition, driven by the need for safety, compliance with regulations, and seamless communication among stakeholders. The Golden T…
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The intersection of digital technology and urban development is paving the way for groundbreaking advancements in infrastructure and energy management. Digital construction is driving significant transformations in ways previously unimaginable. As we move towards smarter, more connected cities, the role of data-driven solutions becomes increasingly…
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The emergence and potential for data-driven smart cities represent a transformative shift in urban planning and management, leveraging advanced digital technologies to enhance the efficiency, sustainability, and livability of urban environments. At the forefront of this transformation is the integration of a variety of software and hardware, all of…
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As AI continues to revolutionise various sectors, its impact on construction is particularly noteworthy, presenting both significant opportunities and challenges. One fundamental question that we never seem to get around to talking about is whether AI, as commonly understood, truly exists in practical applications today. We talk a good game, but ar…
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Anand Mecheri is the co-founder and CEO of Invicara, the company behind the industry’s first fully composable digital twin platform, Twinit. With more than 30 years of entrepreneurial experience in building ventures involving enterprise software, solutions, and services, with a proven track record of envisioning, bootstrapping, scaling and creating…
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Neeral Shah is the founder and CEO of YardLink, a B2B marketplace digitising the $1TN construction supply chain. As a former investment banker, it took a move into Supply Chain Finance to discover a real issue (or opportunity should I say): A fragmented supply chain and inefficient procurement strategies within construction, with too much resource …
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Varun Bhartiya is the Co-Founder, and CEO of nCircle Tech, a company at the forefront of empowering passionate innovators in the Architecture, Engineering, Construction and Manufacturing industry, providing disruptive solutions that reduce time to market and exceed business goals. From Varun's early days blending coding and 3D visualisations along …
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Jose is the Founder and CEO of DiRoots, a Custom Software and BIM consultancy company, with over 15 years of experience in the AEC and manufacturing industries aiming to transform global communities. As an expert in BIM strategies and automation, Jose and his team at DiRoots develop and implement innovative solutions to enhance efficiency and produ…
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Kristina’s Autodesk journey started out in the construction customer success team, helping hundreds of customers understand how to use cloud technology. Progressing within the organisation Kristina has experience in onsite training and upscaling people on technology, as well as exploring opportunities to minimise costs and reduce risks. With six ye…
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Andy Steele initially served as a mentor to the founders of Buildots before transitioning to the role of Chief Strategy Officer (CSO). With a career spanning nearly four decades, Andy brings an extensive blend of expertise from both the construction and legal sectors. Prior to joining Buildots, he held the position of Group CEO for a top 40 UK-base…
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With over 25 years of experience in the Construction Industry, Roger Bradbury has gone from tea boy to Managing Director of a £30 million construction company. Like most construction businesses, Wren was run with spreadsheets, pen and paper. Not only was record-keeping (timesheets, H&S compliance, etc) a huge burden, but this meant that the whole c…
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Kris Lengiesa is the Global Technology Evangelist at Procore Technologies, bringing a wealth of experience and passion to the intersection of construction and technology and playing a pivotal role in Procore’s product strategy. Previously serving as the VP of Global Partnerships & Alliances, Kris oversaw a diverse ecosystem spanning channel, ISV, p…
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With 21 years of construction experience in numerous countries including U.A.E, U.K, Australia, India, Sri Lanka and Maldives, Ben Huskisson is a member of the RICS and holds a Bachelor of Science. Currently the Managing Director of Gleeds India since 2010, successfully expanded from 1 office in Bangalore with 20 people to 6 offices across India an…
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In the ever-evolving landscape of construction technology, one innovation stands out as a game-changer: Artificial Intelligence, or AI. Now I could go into the specifics of what is classed as AI, what most class as AI and what platforms are just LLMs (Large Language Models), but I won’t, as the simplification of classing the newest technology that …
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What's better than an event focussing on the built environment? OK, there may be quite a few things but I’m thinking of an event that focuses on the built environment AND new technology! Yes, I am of course talking about DCW (Digital Construction Week). As we are only a few days away from DCW, I’m delighted to get Ollie Hughes back on the podcast. …
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In this episode of Marketing Unlocked, Jessica is joined by Mandira Mehra, CMO at MRI Software. They took a deep dive into Mandira’s experience with MEDDPICC implementation from a marketing perspective, as well as a walkthrough of what brought Mandira to her current role as CMO, and what she’s learned. When marketers embrace MEDDPICC, it smoothes c…
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The Grenfell Tower fire changed everything, but it was a tragedy that not only shouldn’t have occurred but was completely avoidable. In an industry where tight margins and the utilisation of cheaper alternative products to remain competitive can take president, we look forward to today, tomorrow and thereafter to ensure that the safety and integrit…
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There is always a healthy debate around events and exhibitions in terms of cost vs return, especially within construction where one order can make an event lucrative, but on the flipside, a poor exhibition can leave a large dent the marketing budget and a sour taste in the CFOs mouth. Done right, exhibitions can serve as powerful platforms for netw…
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I spent last year covering some of the best (and not so best) events and exhibitions within the UK Construction space - You can find my reviews on my YouTube channel (link in the show notes as ever). So this year, instead of creating the reviews, I thought I’d try my hand at previewing - First up, UK Construction Week. For anyone who doesn't know w…
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In this episode of Marketing Unlocked, Jessica is really among her people as she is joined by Emma Davies and Ruta Sudmantaite, hosts of the podcast, Blame It on Marketing. Emma and Ruta share their podcast origin story, and their individual routes to marketing. They give their tips on getting back to a baseline with marketing strategy, and how bes…
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In 1991 Terminator 2: Judgment day was released, the eagerly anticipated sequel to the first film. On its release, we were all treated to the latest in CGI technology, cyborgs and other robots n’shit. Over 30 years later, we still hear murmurings that the robots are going to kill us all and that one day AI will become smarter than us and destroy th…
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Today's episode promises to be an eye-opener as we explore the often-overlooked synergy between sales and marketing two-bed fellows cut from the same cloth but at different ends of the table…. usually. In an industry where precision and collaboration are paramount, the integration of sales and marketing functions holds the potential to be a game-ch…
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It’s easy, as humans, to focus on the end goal, what we set out to achieve and whether we’ve achieved this or fallen short. It’s the same in construction, be it remedial works or a new build there is always an end goal in mind. It’s easy to forget the peripheral, the support functions, the necessary ones that will help achieve this end goal but wil…
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In an era where every nail hammered, every beam placed, and every brick laid can be augmented by technology, Power BI emerges as a beacon of efficiency and insight. From project management to resource allocation, from cost estimation to risk mitigation, this robust business intelligence tool has been making waves across the construction sector, rev…
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In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency. Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as s…
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If you’re going to host a podcast, make sure you always cover subjects you know something about so that you can engage with your guests and make sure you don’t look the fool when asking questions or inviting healthy debate. Well, let’s try something different this week and go with a topic I know very little about, even though we touched upon it in …
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You are what you eat. Not literally true, but technically, yes. Bad eating habits are just one way to get yourself into ill health, but not the only way. We could all reel off the things that are good for us and those that are classed as bad, from food to the amount you sleep, the exercise you do, what you drink, the content you consume and even th…
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3 Step Marketing Plan Template Link: https://www.builddifferent.marketing/post/3-steps-to-implementing-a-basic-integrated-marketing-plan In today's fast-paced and interconnected business landscape, a well-coordinated marketing approach is essential for success in the UK construction industry. An integrated marketing plan brings together various tac…
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When you’ve been in marketing as long as I have there are a number of topics that crop up over and over again. Lack of resources limiting what can be done, difficulty targeting decision-makers and the most common topic - what to do on a limited budget. Regardless of budget, you can still make your marketing work for you, as long as you are realisti…
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Thought it was about time I jumped back behind the mic for a solo episode, been a while hasn’t it? But this episode has been sparked by the previous 20 or so guests who have given up their valuable time to chat about topics and news that are disrupting the industry. With this in mind, I wanted to turn your attention to the one thing that connects a…
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Within the ever-expanding world of technology, there is one process that is a constant, it can sometimes feel like it is the only way to create that single source of truth which most tech needs to function and more organisations need to successfully deliver projects. I am of course talking about BIM (Building Information Modelling) and even though …
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Transverse, diverse, universe, metaverse, versatile. Odd way to start I know, but for most there doesn’t seem to be a solidified answer to what the metaverse is. Ask most people and they will say that the metaverse is a mere extension of what Facebook is developing—a misconception that it's "Facebook on steroids." This could not be further from the…
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A picture is worth a thousand words was a statement invented by an advertising executive, Fred R. Barnard in 1921. We’ve come a little bit further than static images in the one hundred and two years since then, with technological advancements within both digital and imagery. 3D is now a reality, virtual walk-thoughts are possible and project manage…
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When it comes to our own physical and mental health it’s always a good idea to engage and talk to others about what should we be doing, who can help us and what steps need to be taken to achieve our goals. Buildings don’t have this luxury (well that was a step change I didn’t see coming), they rely on us to build them and keep them upright, in shap…
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When we analyse the construction industry, we often focus on the building cost. However, the true cost of inefficiencies, rework and waste is frequently underestimated. In episode 9 we spoke to Caner and Jayan from Gamma AR and how augmented reality can help to reduce some of these reoccurring problems. But what about the tangible, construction is …
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Carbon neutral, carbon negative, net zero and other similar words are banded around like a dutchie to the left-hand side (one for the younger generation there), with commitments and targets to a more sustainable future set decades away do nothing to help what many believe to be the biggest problem the construction industry faces. It can be frustrat…
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One critical part of the construction process that can be detrimental to success is the tendering process. Without this there would be less competition for work available and although at times it can be painstaking, lengthy and if you’re on the wrong end of a result disheartening, the industry cannot do without it. Whether you’re at a PQQ stage, co…
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People-first is the future! That’s what Tack’s co-founders, Mark Kilens and Nick Bennett, share with Jessica in this episode of Marketing Unlocked. They built Tack around six people-first Go-To-Market principles - conveniently spelling PEOPLE. If you want to find out exactly what those are, this is definitely the episode for you. Tack’s goal is to …
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One thing that has been a constant on this podcast is the fact that most of our guests are the kinda people that are actually doing something they care about and you’ll hear a lot of that on this episode – more on that later. When you hear the word Decarbonisation it’s easy to be flippant about what is being discussed. It is one of the buzzwords in…
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Today I welcome back Andrew Curtin, CEO of Construction Wave, providing news and insight into the UK construction industry. If you haven’t already, sign up for their daily email newsletter that covers infrastructure, commercial, residential, regulations, and strategic news. Alongside this Construction Wave have recently announced their first Constr…
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If there is one thing the construction industry loves, it’s a report, the more complex the better, and the longer the better it seems. But sometimes size isn’t everything. Over-engineered reporting can stifle the main outcomes and put blockers on achieving over-inflated or even unachievable targets. So it’s always refreshing to see a report that cu…
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If you ask Google ‘what's the most important thing in any business’ you get a variety of answers from Relationships, Reputation and People to profit and even Urgency. All are key aspects, and that is undeniable, if one of these is weakened it surely impacts the success of a business. But this isn’t a definitive list by any stretch of the imaginatio…
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Today, we've got a thought-provoking and important topic to discuss - Women in Construction. It's a subject that has been gaining increasing attention in recent years, and for good reason. The construction industry is undergoing significant changes in terms of technology and innovation but can this also be said in terms of diversity and inclusivity…
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When it comes to tradition, the construction industry can hold its own against other traditional industries such as mining and agriculture, but with tradition comes a reluctance to change. An inherent need to keep things as they are. But this simply isn’t true. We do need to change and we have in various ways, some are more obvious and visual than …
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Construction is a versatile industry, with many different roles and responsibilities. It can be challenging at the best of times to make yourself visible, especially if you are targeting or communicating with a variety of stakeholders who have very different wants and needs, which is usually the case. Add to this, fierce competition, a changing bus…
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In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araña GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompas…
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As we mentioned last time, construction is more than bricks and mortar, and although the previous episode was centralised around bits and bytes (another integral part of the built environment) we discovered that construction is still all about the people who help build our cities and communities. In this episode, we're going beyond the blueprints a…
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