Beste Plataforma podcaster (2024)

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#605: LEAL - La plataforma de gestión de relaciones con el cliente(Spanish Episode) 1:02:38

21d ago1:02:38

1:02:38

This episode of Let's Talk Loyalty is in Spanish. Leal es la plataforma de gestión de relaciones con el cliente enfocada en ayudar a las empresas a que conozcan mejor a sus clientes a través de estrategias de data, analíticos, mercadeo, el uso de inteligencia artificial y machine learning para que ofrezcan promociones y comunicación personalizada q…

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#614: Stix: el punto de las grandes marcas 51:04

5h ago51:04

51:04

This episode of Let's Talk Loyalty is in Spanish. En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. E…

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#613: Technology of AI is Changing the Way Marketers Work 18:43

19h ago18:43

18:43

Welcome to the Wiser Loyalty podcast series for Let’s Talk Loyalty where our loyalty industry SMEs provide their weekly perspectives on constructs from theThe Loyalty Academy™curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Additionally, you can expect that each month they cover content from one of the core course…

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#612: TrueBlue from JetBlue - Airline Loyalty Driving Passenger Loyalty 39:34

6d ago39:34

39:34

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”. As an airline, JetBlue’s focus is on premium leisure travelers, which…

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#611: Building Loyalty: Bupa Global's Life Rewards with Rob Harker 40:35

7d ago40:35

40:35

Join Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, in this episode of Let's Talk Loyalty as she welcomes Rob Harker, the Head of Customer Loyalty at Bupa Global. With an impressive career spanning various industries, including airlines, hotels, travel, banking, and FMCG, Rob shares his insights into building a true loyalist…

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#610: What’s Trending in Loyalty Tech? 21:27

8d ago21:27

21:27

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loy…

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#609: Ahold USA Shares Loyalty Insights (Largest Grocery Retail Group on the East Coast) 35:25

13d ago35:25

35:25

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States. Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIA…

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#608: Global customer transformation via B2B loyalty with the Largest Brewer in the World. 31:35

14d ago31:35

31:35

Marc St Pierre tells a compelling story of how his team at Anheuser Busch InBev delivered a global business transformation process to automate B2B sales and to enhance the customer experience for AB InBev's B2B clients. This radically improved the customer experience and created a high customer adoption rate to the tune of $40bn sales through the n…

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#607: Mixing it Up with Analytics-Driven Market Examples 19:46

15d ago19:46

19:46

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty …

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#606: India's Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights 40:58

20d ago40:58

40:58

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to Metro Brands by our friends in …

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#604: A Topline on Analytical Approaches 19:44

22d ago19:44

19:44

Let’s Talk Loyalty brings you the Wiser Loyalty podcast series with the CEO and CMO of the Wise Marketer Group, Bill Hanifin and Aaron Dauphinee. They are executive faculty members from the Loyalty Academy™ who provide weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) …

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#603: Alshaya Shares Insights as Winner of the 2024 International Loyalty Award (Retail) 38:21

27d ago38:21

38:21

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s episode features the Alshaya Group which is a dynamic family-owned enterprise first established in Kuwait in 1890. Alshaya Group is now one of the world’s leading brand franchise operators with thousands of stores, cafes, rest…

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#602: Mastercard's Kyle Clark Shares Ideas and Insights from the Holiday Spend Forecast Report 35:36

28d ago35:36

35:36

Today we’re back chatting with our friends in Mastercard given their recently launched Holiday Spend Forecast Report which is focused on what we can expect for the upcoming Christmas season, based on research from the Mastercard Economics Institute. Joining me today to share insights such as the effects and opportunities presented by the 2024 holid…

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#601: If You Want to [Zero] Paaarrrty, Then Check This Out 18:09

29d ago18:09

18:09

This week's Wiser Loyalty podcast series for Let’s Talk Loyalty sees our executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee return. This week our SMEs will examine the origins of zero party data terminology and define it relative to other types of data that can be capt…

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#600: BILT Rewards Continues Dramatic Growth Amidst $3.25 Billion Valuation 42:04

1M ago42:04

42:04

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features one of the few brands we’ve had on the show for a third time. BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matt…

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#599: Understanding Loyalty: Learnings from global and U.S. brands like PepsiCo, McDonald’s and many others 33:29

1M ago33:29

33:29

In this episode we are delighted to interview Rich Long. Based in Chicago, Rich has significant cross sector loyalty experience working for global brands including PepsiCo and McDonald’s, and U.S. brands like Allstate and US Cellular, together with supporting a wide range of other brands that span many industries while serving as a consultant. Toda…

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#598: Data Sources – How much is enough and when it is too much? 17:30

1M ago17:30

17:30

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty…

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#597: KFC (USA) Focuses on Fun and Fandom to Drive Frequency 47:49

1M ago47:49

47:49

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restauran…

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#596: AI Use Cases for Loyalty Manager's with Comarch's Maria Wróblewska 43:28

1M ago43:28

43:28

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand. This episode is for anyone who is excited a…

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#595: Time Out for a Terminology Twist 16:54

1M ago16:54

16:54

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Lo…

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#594: Trust and Taylor Swift - Loyalty Insights from London Business School's Alex Brown 44:02

2M ago44:02

44:02

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown, whose work I have followed on LinkedIn for the last few years. With an incr…

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#593: Loyalty Insights for the French Market with the Collinson Group 37:09

2M ago37:09

37:09

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today's guest is Fred Dumoulin, Strategic Advisor to the Collinson Group, focused on driving the loyalty market in France in partnership with Salesforce. Fred and his colleagues recently completed some comprehensive research with loyal…

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#592: Perhaps It’s In the Mail for Some? 24:47

2M ago24:47

24:47

Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified L…

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#52 As causas do atraso português aos olhos de Nuno Palma 35:01

2M ago35:01

35:01

Neste episódio Vítor Mário Ribeiro, Henrique Amaral Dias e José Carlos Tomás falam sobre as causas do atraso português, tentando desenhar a base para um país mais desenvolvido no futuro. A base desta conversa é o livro de Nuno Palma que, como João Miguel Tavares referiu, é uma “máquina de triturar mitos”. Este episódio está foi gravado na Coimbra B…

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#591: Latest APAC Consumer Insights Revealed with Collinson International’s 2024 Travel Benefits and Customer Engagement Report 45:12

2M ago45:12

45:12

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode features unique insights – hot off the press - from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 c…

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#590: Club Cinepolis, un programa de lealtad en transformación 50:11

2M ago50:11

50:11

This episode of Let's Talk Loyalty is in Spanish. Club Cinepolis es el programa de lealtad de Cinepolis, la cadena líder de cines en México y la 4ª cadena más grande del mundo. Con 21 años de existencia, el programa de lealtad se está transformando para entregar una mejor propuesta de valor a los usuarios. Hosted by Alex Saul Show Notes 1)Club Cine…

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589: Match Point – Advantage to Loyalty Communications 18:30

2M ago18:30

18:30

Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin, and CMO, Aaron Dauphineebring to you the Wiser Loyalty podcast series for Let’s Talk Loyalty. As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Market…

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#588: Lego Nurtures Lifelong Loyalty through Membership & Community 42:09

2M ago42:09

42:09

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is he…

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#587: Transforming Healthcare Loyalty -HCF’s Thank You 42:39

2M ago42:39

42:39

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, introduces Eden Caceda, Retention & Loyalty Manager at HCF Australia. With a deep passion for loyalty, partnerships, and member engagement, Eden is responsible for driving HCF’s ‘Thank You’ program and bringing it to life for members across the country. As HCF prepares for…

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#586: How Artificial Should Your Communications Be? 24:05

2M ago24:05

24:05

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certifie…

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#585: Bakers Delight - Winner of Best Loyalty Program Launch (Asia Pacific Loyalty Awards) 38:43

2M ago38:43

38:43

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme. Bakers Delight won their award for Best Loyalty Program Launch at the 2023/…

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#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It 49:40

2M ago49:40

49:40

Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance. He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from c…

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#583:The Case for Consistent, Clear Communication 16:46

2M ago16:46

16:46

The Wiser Loyalty podcast series for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month t…

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#582: Livelo's Award-Winning Proposition Goes from Strength to Strength 37:58

3M ago37:58

37:58

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021. Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and …

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#581: Premia Juntos +: El programa de lealtad de Coca Cola FEMSA para tenderos(Spanish Episode) 44:58

3M ago44:58

44:58

En este episodio de Let's Talk Loyalty en español, tuvimos como invitado a Juan Pablo de Velasco quien nos habló sobre la estrategia digital de Coca Cola FEMSA llamada Juntos + y cómo a través de ella generan valor a sus clientes. Igualmente nos comentó sobre la estrategia de lealtad para el segmento B2B con Premia Juntos +, un programa de lealtad …

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#580: Member Care Goes Where? 21:21

3M ago21:21

21:21

It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individu…

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#51 A dívida pública americana 36:22

3M ago36:22

36:22

Neste episódio, vamos falar sobre a dívida pública americana. Sabemos que algumas das maiores crises económicas efinanceiras mundiais foram provocadas por dívida e pela perda de controlo da mesma. Entendermos a dimensão e características da dívida americana e a forma como esta afeta a dinâmica da economia mundial e dos mercados é o nosso objetivo c…

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#579: Let's Talk Loyalty turns FIVE Today! Announcing Partnership with Capillary Technologies. 48:48

3M ago48:48

48:48

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today is a truly momentous day for us as you’ll hear in today’s episode. It's "Let's Talk Loyalty's" 5th birthday and we are beyond proud of the brand we have created, the loyalty leaders we’ve interviewed and the impact we’ve had so …

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#578: Audacious Success: Dr. Nceba Hene's Rewarding Journey with AfricanBank 45:27

3M ago45:27

45:27

Dr Nceba Hene has a lot to shout about after an incredibly successful start to Audacious Rewards, the rewards programme for AfricanBank. The story behind Audacious Rewards is fascinating, but what is more significant is its performance to date, after only 18 months. It is delivering a +67% increase in profit for like for like customers due to Audac…

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#577: Take Care of Business – T&C’s, Privacy, Compliance, and Risk 18:20

3M ago18:20

18:20

Welcome to Let’s Talk Loyalty’s Wiser Loyalty weekly podcast that shares perspectives on constructs from the the Loyalty Academy™ curriculum, which is available for individuals to earn their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our senior faculty of Bill Hanifin and Aaron Dauphinee, CEO and CMO respectively at the Wise Mar…

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576: PAYBACK (Germany) Shares Its Latest World Class Successes 38:13

3M ago38:13

38:13

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a mu…

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#575: Building Loyalty Globally: Inside IKEA Family's Success with Kirsty Chalk 36:41

3M ago36:41

36:41

This episode focuses on the globally loved programme, IKEA Family. It was first launched in Sweden in 1984 and now has over 190 million members worldwide. With Kirsty Chalk, the Marketing and Member Acquisition Leader for rewards for IKEA Family. Kirsty is responsible for creating and executing the external launch campaign for 30 markets - to annou…

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#574:With Top Ops Nothing Drops 16:51

3M ago16:51

16:51

The Wiser Loyalty Series podcasts for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month …

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#573: Global Hotel Loyalty Insights with GHA Discovery 40:15

3M ago40:15

40:15

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and I know she is excited to be joining this annual travel loyalty event on stage. Jelena Kezika is the Senior Director of Strategy for the Global Ho…

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#572:Journey with Genesis and the PowerShout Program 38:21

3M ago38:21

38:21

In this episode Carly Neubauer chats with Ria Peters from Genesis about her career in loyalty marketing and the innovative PowerShout program. Ria shares why ASB's banking rewards are her favorite and details her transition from global strategy roles to managing PowerShout. Learn how PowerShout offers customers flexible free hours of power and fost…

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#571: You’re [almost] Half Way There! 21:55

3M ago21:55

21:55

This is an exciting week of the Wiser Loyalty Series podcasts for Let’s Talk Loyalty! Our industry experts, Bill Hanifin and Aaron Dauphinee, of the Wise Marketer Group have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation for the past 6 months. Each month …

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#570: Pizza Hut Shares Insights as It Grows Customer Loyalty Globally from Dubai 38:07

3M ago38:07

38:07

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is here in studio with us in Dubai, which is a rare treat with so many global loyalty leaders based in other markets around the world. Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! Brands, Inc, a co…

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#569: Meli+, el modelo de suscripción de Mercado Libre y Mercado Pago(Spanish Language Episode) 50:29

4M ago50:29

50:29

En el episodio de Let's Talk Loaytly en Español, tenemos de invitado a Camilo Jiménez, quien hasta hace unos días fue líder de lealtad regional para Mercado Libre y Mercado Pago. Camilo nos contó sobre la estrategía de beneficios que esta marca, referente en la región y a nivel mundial, tiene para sus millones de usuarios. Conversamos sobre la evol…

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#568 – CVPs in Market: The Good, the Bad and the Ugly! 23:32

4M ago23:32

23:32

This week’s Wiser Loyalty series podcast with our hosts, Bill Hanifin and Aaron Dauphinee, looks at the good, bad and the ugly of select CVPs in the market place. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™)…

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#567: Etihad Guest Celebrates 10 Million Members and a New Era 34:09

4M ago34:09

34:09

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft. Etihad Guest is the loyalty programme of Etihad Airways, an…

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