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The Search Economy

David Riggs and Brett McGrath

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Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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Sub Club by RevenueCat

David Barnard, Jacob Eiting

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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
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Welcome to The Unicorny Marketing Show, a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future. Unicorny seeks to answer the question: how do I create value for my business? We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value. This podcast uses the following third-party services for analysis ...
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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Ge ...
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The Jeff Bullas Show is a podcast dedicated to helping entrepreneurs win at business and life. To discover their secret sauce. If you’re looking to overcome the challenges such as starting a business, generating leads and growing your revenue, or learn best practices from the experts, this show is for you. Each episode features an interview with successful CEO's and founders of startups, discussing topics like: - How to grow your business - How to get more traffic to your website - The tools ...
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Rocketship.fm

Rocketship.FM

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Essential listening for Product Managers, Entrepreneurs, and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, has been featured in Forbes, Huffington Post, Inc, Entrepreneur, and many more business publications as a top business podcas ...
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Growth Talks

Michal Sadowski & Mick Griffin

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Join hosts Michal Sadowski and Mick Griffin as they share powerful insights and proven strategies for success in the digital marketplace. This engaging podcast dives deep into AI, online business, e-commerce, digital marketing, website optimization, and more, equipping entrepreneurs with the tools they need to thrive. Mick Griffin, the Chief Growth Officer at Traffit, a recruitment ATS, has an exceptional record of driving exponential growth. With 13 years of experience in growth roles at Br ...
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For The Transcription and Full Guide go to https://www.accelerate-agency.com/search-console-keyword-gap-analysis/ . A gap analysis is a fantastic method of keyword research that will allow you to find key phrases that you can quickly optimise your webpages for. It allows you to find keywords that your web pages already rank for and more specifically, which of those pages rank for that keyword. So it’s really important for your SEO. Cost of SEO go to https://www.accelerate-agency.com/average- ...
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Question You May Be Asking: How do I attract my ideal customers online? How do I build a strong online brand? How do I increase organic traffic to my website? How do I establish authority in my industry online? Matthew Bertram and expert guests will guide you in transforming your business into a online powerhouse. Go from relying on referrals or direct sales to a business that has customers banging down their doors to work with you! Learn the secrets of inbound marketing using thought leader ...
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Software Project Leadership is intended for SaaS founders, managers, and owner/operators who do not have a technical background but who are in a position that includes leading one or more technical projects. Starting a software development project is easy … but finishing it - successfully - is a different story.
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B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field. Whether you're crafting your inaugural influencer marketing initiative or ...
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On the SFZ podcast, Max Breckbill interviews successful ($100k p.a. minimum) Self-Funded Founders who are building their own Ecommerce, SaaS, Digital Product, InfoProducts, Physical Products or Productized Service businesses. Fans of “The Lean Startup”, Tim Ferriss’ “Four Hour Work Week”, Pat Flynn, and Joe Polish will love these interviews with founders who are building solid & sustainable digital businesses. This podcast is ideal for entrepreneurs in search of a digital business idea &/or ...
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Ross Blankenship (https://www.ihbooks.com/ross-blankenship), also known as "The Startup Expert" describes the best strategies, advice, and tips to how to become a successful investor. If you are searching for information on how to create a startup, and what makes a successful entrepreneur, the advice in this podcast will help you achieve your goals.
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The Longcut breaks down the illusion of the overnight success by sharing the stories of those who have successfully created, launched, and grown software businesses to solve a problem. In the fiercely competitive world of SaaS, Ryan introduces you to the brilliant minds behind the businesses we admire. You’ll hear perils and pitfalls, stories of staggering success, candid conversations, and what drives these owners, entrepreneurs, and innovators forward. Key themes we’ll explore include prod ...
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy! You can find Tyler at: - Twitter: https://x.com/TylerMKing - Company: https:…
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Max is a serial entrepreneur who built & sold an award-winning 7 figure ad agency. Since then, he’s earned more than 200,000+ followers with his growth marketing content. Through Max’s agency, 1-on-1 consulting, & portfolio of businesses, his work has driven $100m+ in attributable revenue for brands of all shapes & sizes. Featured in Forbes, Busine…
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In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers. Leonard shares how working on external projects, such as angel investing, has enriched his professional career, offering valuable perspectives that can be applied to his core role in product marketing.…
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In this unique episode of Rocketship.FM, host Mike Belsito explores the cutting-edge intersection of AI and product management. The show kicks off with an introduction to Google's Notebook LM, a groundbreaking AI research assistant. Then, in a twist, we present an AI-generated summary of the most recent edition of INDUSTRY: The Product Conference, …
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On the podcast: Our guest today is Eric Crowley, a tech investment banker with GP Bullhound where he provides transaction advice and capital to top companies in the Consumer Subscription Software space. In this episode, we talk with Eric about the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retenti…
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In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first i…
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In this episode of The Unicorny Marketing Show, we pull back the curtain on a crucial, yet often overlooked, role in marketing: product marketing. Host Dom Hawes sits down with Leonard Burger to explore how product marketers act as the glue that binds sales, engineering, customer success, and strategy. With product marketing well-established in the…
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In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. Subscribe to The Search Economy Newsletter for the companion piece to this epi…
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Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His formula is an intriguing one that doesn't so much focus on local news as it does on helping local businesses, the core source of site revenue.Stay in t…
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Unlock the secrets to thriving in the Amazon FBA ecosystem with our special guest, Neil Twa of Voltage. Learn how understanding customer intent and focusing on profitability over revenue can set you apart in the competitive marketplace. Neil provides invaluable advice on product selection and shares strategies for navigating Amazon's complexities, …
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Projjal Ghatak is the visionary founder and CEO of OnLoop, is at the forefront of revolutionizing team assessment and development. With an impressive background that includes leadership roles at Uber and Accenture, Projjal has established himself as a seasoned executive in strategy and operations. Armed with an MBA from Stanford, he has chosen Sing…
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In this continuation of Dom Hawes' conversation with Simon Carter, the focus shifts to the challenges facing marketing leadership and the role of trade bodies. They discuss how marketing organisations often fall short in supporting senior marketers, which affects the profession’s growth. Simon highlights the importance of earning respect within org…
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In this episode of The Get, host Erica Seidel explores the theme of managing risk in CMO recruitment, specifically cautioning against over-relying on a candidate's experience with a particular scale journey. Erica discusses the potential misconceptions and pitfalls when hiring marketing leaders based on their previous successes in scaling companies…
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In this episode of Rocketship.FM, host Mike Belsito dives into the common mistakes product managers and leaders make when developing product strategies. Featuring expert insights from Roman Pichler, a renowned product management coach and author, the episode uncovers critical pitfalls to avoid and best practices to embrace in crafting effective pro…
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In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's h…
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In this episode of The Unicorny Marketing Show, Dom chats with Simon Carter, a marketing expert with a diverse background in industries such as financial services, utilities, and B2B. The conversation focuses on why marketing is often undervalued in organisations, touching on leadership, company culture, and the ongoing struggle for marketers to ha…
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In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. Subscribe to The Search Economy Newsletter for the companion piece to th…
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Jeremy Hurewitz is an espionage expert and corporate intelligence agent who believes that real-life spies make the best business leaders and salespeople and business leaders, and he's exploring why that's true in a new book "Sell Like a Spy". ‌Jeremy spent the first decade of his career overseas building the media association Project Syndicate whil…
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In this episode of Rocketship.FM, we dive deep into the world of evidence-based product development with Connor Joyce, author of "Bridging Intention to Impact." Connor challenges the common assumption that high usage metrics automatically equate to product success. Instead, he introduces a comprehensive framework for measuring genuine impact on use…
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In Part 2 of our conversation with Clare Jones, CMO of System C, we explore the challenges of rebranding, maintaining brand integrity, and the strategic art of prioritising customers. Clare shares her experience of unifying multiple brands into one cohesive identity while staying true to core values. She also introduces her "rule of thirds" for cam…
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Join us for an insightful conversation with Hamlet Azarian from Azarian Growth Agency, where we explore the key differences between growth agencies and traditional ones. Hamlet shares how managing the entire customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Discover how programs like the National Science Foundati…
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On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways: 🚀 You don’t need complex processes to build a successful product Building something meaningful doesn’t always require elaborate pr…
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CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team…
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In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into…
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In this episode of The Unicorny Marketing Show, Clare Jones, CMO of System C, challenges the common perceptions around demand generation, explores the changing dynamics of B2B buyer behaviour, and discusses the complexities of mergers and acquisitions. Clare highlights why marketing needs to be involved at every stage of the buyer's journey and mak…
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In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. Subscribe to The Search Econo…
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In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective! We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach…
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Aytekin Tank is the founder of Jotform. His journey from starting Jotform in 2006 to leading a platform with 25 million users is a compelling example of innovation and perseverance. Aytekin's experience in the tech industry offers a unique perspective on integrating AI into business processes and enhancing productivity. ‌Aytekin is also a frequent …
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In this continuation of the discussion with Professor Ben Bensaou from INSEAD Business School, Dom explores how organisations can build a robust framework for continuous improvement and creativity. Bensaou introduces the concept of the "innovating engine," explaining how companies can create a structured environment that encourages all employees to…
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In this episode of Rocketship.FM, we dive into an often overlooked but crucial aspect of product management: working effectively with internal partners and stakeholders. Join host Mike Belsito as he interviews John Haggerty, a seasoned product leader and coach, who shares insights on how product managers can build stronger relationships within thei…
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A good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of c…
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In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influ…
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In this episode of The Unicorny Marketing Show, Professor Ben M. Bensaou of INSEAD Business School joins us to discuss how organisations can build a culture where innovation thrives. Bensaou shares real-world examples from companies like Starwood Hotels and Fiskars, showing how even established businesses can invigorate their innovation processes b…
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Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it. "This is the moment," he says, "that…
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In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece…
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Donna Griffit is a Corporate Storyteller who has worked globally for over 18 years with Fortune 500 companies and startups. She has consulted and trained clients in over 30 countries. Through her guidance, clients have raised over a billion dollars. In addition, Donna can magically spin raw data into compelling stories that captivate audiences and …
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In this episode, Dom Hawes continues his conversation with Dominic Rodgers, Head of Marketing at Frog Capital, focusing on how purpose is practically applied to scale businesses. Dominic discusses Frog Capital’s use of AI-driven toolkits and how engaging executives in content creation strengthens their impact. The episode also explores how these in…
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