Hosted by Shelagh Cummins, The Road To Seven is the diary of business strategy for women entrepreneurs - we meet you where you’re at in your business and champion you along the road to your vision. Women entrepreneurs are rewriting the rules for business strategy, leadership, success, money and impacting the world. Every. Single. Day.To learn more, visit: TheRoadToSeven.com
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From $50K Kickstarter to Dragon’s Den Success with Victoria Marshman
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In this episode of The Road to Seven, Shelagh sits down with Victoria Marshman, the co-founder of Mave & Chez, to discuss her incredible journey of launching a successful slipper brand. Victoria and her business partner started in event planning, but when the pandemic hit, they pivoted to create a product designed for women. They used a Kickstarter…
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After a hiatus, Shelagh Cummins returns to The Road to Seven podcast to share why she took a break and what's driving her to return. She discusses the importance of letting go of things that are out of alignment and that are not working in your business. Shelagh also emphasizes the power of speaking and connecting with audiences and the value of th…
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Scaling Up Sustainably: The Cheekbone Beauty Story
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In this episode, Shelagh Cummins dives deep with Jen Harper, the inspiring founder of Cheekbone Beauty. Jen shares her extraordinary journey from working in the seafood industry to creating a beauty brand that stands out for its commitment to sustainability, representation, and social impact. She opens up about the personal challenges she faced, th…
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Good Debt Vs. Bad Debt - What Should You Do?
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“Debt does not mean you are bad with money, that you don't know how to do business, that you are not worthy. It is not something to be ashamed of. It's not something to feel guilty about. It just is.” - Shelagh Cummins Today we’re talking about debt, and the first thing I want to share with you is that it doesn’t need to be a word that brings on fe…
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Cash Flow Is The Life Blood Of Your Business
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“Just because you have profit doesn't mean you have great cash flow, and the only way to know if you're in the clear with your cash flow is to be tracking it, seeing it, and following it.” - Shelagh Cummins Your cash flow is the lifeblood of your company. It ensures that your business can meet its day to day operations, and it also is a tool for yo…
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Facing Business Challenges Head On with Kena Paranjape
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“If you're going to talk about women stepping into their purpose, you have to do it for yourself as scary as it may be.” -Kena Paranjape If you are facing big challenges in your business, then I’ve got someone who you need to hear from today. My guest Kena Paranjape is the founder of All You Are, an empowerment platform and community for women, who…
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Living Your Mission As An Entrepreneur with Adedoyin Omotara
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“Are we inspiring women or are we selling products? That gave a definition to my brand, and that definition came from my heart.” -Adedoyin Omotara Friends, I don't need to tell you that the most powerful way to grow your business is when you lead with heart, passion, and purpose. And today, I’m chatting with my guest Adedoyin Omotara to share with…
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The Pros and Cons of Rapid Business Growth
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“Our ‘find a way’ was to find people who would be willing to walk with us as we walked with communities.” -Somia Sadiq If your business is on the brink of rapid growth, friend, this is an episode for you. In today’s episode of The Road To Seven Podcast, I have a great conversation with Somia Sadiq, an entrepreneur who founded and built Narratives I…
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Multi-passionate Success with Liz Crawford
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“What have I done? What have I learned? What can I do? How can I give back? What do I have that could be useful to young women who maybe want to start their own businesses and have that kind of independence?” - Liz Crawford My guest Liz Crawford, an entrepreneur, philanthropist, and multi-passionate is going to rock your world. A woman with more th…
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From Having Your Business Run You, To You Running Your Business
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“It all starts with that strategic decision that you're ready for your business to be bigger than you.” - Shelagh Cummins When you’re scaling your business, you’re faced with dozens, if not hundreds of new decisions every day. But the most important one is deciding what your “next level” looks like. That’s what today’s episode of The Road To Seven …
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The Growth and Evolution Of Your Business
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“I was and am in a period of growth and evolution. It means I'm looking for all the options that are around me.” - Shelagh Cummins Have you ever just wanted to burn everything to the ground and start fresh? Friends, that is exactly what I did last year, and in this episode of The Road To Seven Podcast I’m going to tell you exactly what starting fre…
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Pivoting and Resetting Your Business with Renée Warren
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“The whole point of growth is to be uncomfortable, but you're safe.” - Renée Warren If you’ve ever felt like throwing in the towel on your business, this is an episode of The Road To Seven podcast you don't want to miss. My guest Renée Warren, founder of We Wild Women, and I, have an excellent conversation about what to do when you hit burnout in y…
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“If you're underpricing because you're trying to get more people to buy, you are literally going to get the bargain hunters, and bargain hunters have no loyalty.” - Shelagh Cummins Are you pricing your offers to pay the bills, or for profit? Many of the entrepreneurs that I work with find it incredibly challenging to properly price their offers, an…
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Setting Personal Boundaries As A Coach with Liat Horovitz and Dr. Nothando Wohlgeschaffen
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“You can have all these issues, these challenges, these moments, this heaviness, but you can only deal with each one, one at a time.” -Liat Horovitz You’ve heard both of my guests on The Road To Seven Podcast before, and they’re back for an amazing roundtable discussion on setting boundaries as a coach - it’s Liat Horovitz and Dr. Nothando Wohlgesc…
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Building a Clean Beauty Brand with MisMacK – Missy MacKintosh
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“Makeup does not define you. It's merely a tool of empowerment.” -Missy MacKintosh Makeup has always been the centre of my guest Missy MacKintosh’s life, and from working a Mary Kay franchise with her mom to opening two storefronts with another on the way, it’s easy to see why. Missy, like many entrepreneurs, zig zagged her way through to entrepren…
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From Farmer’s Markets to 3000+ Grocery Stores with Sheena Russell
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“If I have resistance to this business growing as it wanted to, I was stifling the growth opportunities, not only for my own business, but because of all of these really beautiful relationships we have with our farmers and food producers.” -Sheena Russell If you are building a product-based business, this is an episode you don’t want to miss. I’m i…
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The Leadership Gap in 6 Figure Women Entrepreneurs
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“If you haven't hired people who are going to be key decision makers and have full autonomy over some functioning within your company, then you are never going to be able to let go of the reins and have this company be bigger than you.” - Shelagh Cummins Do you feel like you’re stuck on a hamster wheel in your business? Are you giving yourself doze…
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Thriving Feminine Indigenous Leadership in a Male Dominated Industry with Nicole Bourque-Bouchier
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“It’s so very important to create the culture of your one team. And everyone adds value. Doesn't matter what they do for you, they add value.” -Nicole Bourque-Bouchier For 25 years, my guest Nicole Bourque-Bouchier has led her company to excellence through strong community and indigenous values. Starting her role at the company she co-owns with her…
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“You are an authentic person who brings tremendous style, strength, and skill to your business.” - Shelagh Cummins What if I told you that more than 50% of businesses are generating revenue below the poverty line? Would you be surprised to learn that the reason behind this comes down to what I call The Seven Deadly Sins of entrepreneurship? I see w…
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“If you're afraid of the “no” because you're counting on that money, they're going to be saying no anyway. Let's figure out another way to get your money in the door.” - Shelagh Cummins What would you be capable of, if you weren’t afraid of the word “no”? In today’s episode, I’m sharing real stories from my coaching clients about what happened when…
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Learning To Balance And Choose Priorities with Dr. Nothando Wohlgeschaffen
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“Creating an identity for yourself outside of work or outside of home is often the work that needs to be done before we can actually create the businesses that we want.” -Dr. Nothando Wohlgeschaffen When it comes to balancing career and home, most women bump up against challenges in prioritizing what’s most important to them. Dr. Nothando Wohlgesch…
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Stepping Into Leadership: Are You Ready?
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“When you hire up, you're able to put all of the different pieces into place so that your hires can get the results for your business. That's leadership.” - Shelagh Cummins Does this sound familiar? “I don't have the time to go and find someone to help me,” or, “I don't have the money to be able to pay someone to help me.” Before you hit your solop…
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Why Personal Development and Growth Is Essential For Business Success with Liat Horovitz
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“I had been planning for it and fantasizing about it, and that was the moment where I was in this immersive environment where it was easy to make these decisions.” -Liat Horovitz Liat Horovitz is a Results Coach and host of The Results Club Podcast. She began her career journey working for a large tech company, but after having children and time to…
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Align Your Business With Your Styles and Strengths
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“As your business grows, so do you. You evolve. You become a different person. You have different strengths that you didn’t know that you had.” - Shelagh Cummins Have you ever felt irritated or put off by an aspect of your business? Do you find yourself feeling frustrated or overwhelmed while working through your to-do list? When things aren’t feel…
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Niching Down with ADHD with Cher Jones
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“The reason why I was ‘multi-passionate’ and trying all these different things… was an avoidance coping mechanism that was as a result of recognizing that I have ADHD.” - Cher Jones Cher Jones is a speaker, a coach, and the founder of social media training company Socially Active. She’s also a brilliant woman who has achieved great success while li…
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The Power of Community in Business Growth
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“You attack every day with a vim and a vigor and determination and a passion… and sometimes, it’s hard to do it alone.” - Shelagh Cummins Do you feel alone in running your business? Have you ever wanted to have a supportive community ready to champion you as you work toward your biggest, boldest dreams? The truth is that having a supportive communi…
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Building A Sustainable Product Business with Kind Laundry Detergent Founders Angie and Bernard Tran
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“To have your partner that has the exact same goals and vision as you do makes it a little easier.” - Bernie Law Angie Tran and Bernie Law are on a mission to eliminate the one billion plastic detergent jugs that are polluting our planet, each and every year! Their revolutionary Kind Laundry detergent strips have been awarded the Best Eco-Friendly …
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The Reality Behind Burnout - and what you can do about it.
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“There’s such guilt associated with NOT doing.” - Shelagh Cummins In 2022, a study conducted by Mental Health Research Canada found that over one-third of Canadians are experiencing burnout. In our busy, hectic, challenging world, burnout can mean the difference between surviving and thriving… especially for entrepreneurs. As an entrepreneur, chanc…
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“When you’re not willing to let go, you’re not ready to scale. It’s as simple as that.” - Shelagh Cummins Are you currently on the journey to evolve from a solopreneur into the CEO of a sustainable and profitable business — or embarking on this journey in the near future? If you’re content with continuing to run a microbusiness as a solopreneur, th…
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How Do You Know When To Spend To Grow Your Business
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“Your time and energy is finite, and we need to protect it with everything that we’ve got.” - Shelagh Cummins Are you experiencing the “cash conundrum”? The cash conundrum is what I call it when you know that you need to make a strategic hire in order to take your business to the next level… but you just don’t have oodles of money available to help…
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Leading Young Women Into Sustainable Lives With Rachel Simmons
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“How much do we need to do in order to feel like we are enough? And why do so many of us feel like we’re not enough?” -Rachel Simmons Do you struggle with feeling that you’re never enough? Do you worry that your achievements never quite meet the expectations of those around you? My guest Rachel Simmons is an expert when it comes to the pressures th…
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The Global Impact of Capital Access for Women
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“Women use their money for good. We play at the intersection of philanthropy and profit.” -Shelagh Cummins What would happen if female-owned businesses were financed at the same rate as those owned by men? While women make up the majority of all entrepreneurs, we are only granted 16% of business loans, accessing a total of just 4% of all lending ca…
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How to Get Your Business Ready to Receive a Loan
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“Sit with your bookkeeper or accountant, and look at what’s feasible for you to borrow, vs. where that investment is going to go.” - Shelagh Cummins Is your business loan-ready? Growing and scaling successfully requires that you make key investments into your business. Seeking a business loan can feel intimidating — but you may find that the proces…
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Rapid Customer Assessment for Relationship Success with Emily Chung
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“Everything that I can do to build rapport is beneficial for me, so we don’t have a miscommunication.” - Emily Chung When you have a limited amount of time with a customer, you must be able to share information efficiently. My guest for this episode has a secret weapon that helps her do exactly that — and she’s happy to share! Emily Chung is a lice…
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How to Love On the People in Your Business
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“Your business is going to be 10x stronger when you surround yourself with amazing people.” - Shelagh Cummins Your customers. Your team members. Your suppliers. Your audience. Your network. As you grow and scale your business, you will always be surrounded by people whom you rely on and people who rely on you. Learning how to love on the people in …
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Navigating Hockey Stick Growth With Miranda Lievers
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“For the majority of entrepreneurs, we aren’t running someone else’s playbook — we’re writing the playbook.” - Miranda Lievers Miranda Lievers spends her time exploring the exciting possibilities relating to small business and technology. She is a co-founder & COO of Thinkific, an innovative all-in-one software platform that helps thought leaders c…
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How to Access Capital As A Micro-Biz Owner
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“If we can see the impact and believe in women entrepreneurs… then I think we’re going to rewrite history in a way that’s very powerful.” - Shelagh Cummins As you embark on your growth journey and work toward your biggest and boldest goals, being able to access the capital you need in order to invest in your business is crucial! From making a key h…
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Letting Go To Move Forward with Salima Valji
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“You’ve got to collect data. You’re not going to collect data in your head. You will only collect data by actually DOING.” - Salima Valji Do you sometimes feel that you don’t really have a voice, or that you are unheard? Then you need to meet Salima Valji! Salima is a coach, thought leader, speaker, and advocate for women of colour in the workplace…
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Are You Blocking Your Clients From Buying?
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“When you are selling and you are desperate for a client, your client can smell it.” - Shelagh Cummins Before you spend a ton of money hiring another coach, subscribing to somebody else’s system, or implementing a whole new set of tactics in order to increase your sales, you need to listen to this episode! I dive into the real reasons why your idea…
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From Starving Artist To Thriving Artist with Naomi Clement
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“Often, in the arts, you’re actually seen as a sell-out if you’re successful financially or commercially.” -Naomi Clement The idea of the “starving artist” is romanticized in our culture. This image of the artist who sacrifices material success and lives on passion and creativity alone is a popular one, but you don’t need to embrace the starving ar…
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How Will You Achieve Your 2023 Goals? My Tips May Surprise You!
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“When we set a goal, it’s actually a subconscious way of choosing how we want to feel.” - Shelagh Cummins Dreaming about your desired results is one thing. Actually following through and making them happen is another. That’s why so many people stumble or lose momentum when it comes to turning their wishes into reality — even for something as simple…
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“You’ve got to be standing behind your product. You cannot cut corners.” - Shelagh Cummins Are you selling for today? Or are you selling for tomorrow? When we sell for today, we are focused on short-term goals and gratification — and we aren’t thinking about the long-term ramifications and impact for our businesses. Selling for today can take a few…
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Learning To Listen To Your Inner Voice In Stillness With Nadine Moffatt
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“I was a doer of many things, and I loved doing all of them — and at the same time, my messaging was a little bit jumbled.” - Nadine Moffat As an action-focused entrepreneur, you may not often create the space and the quiet you need to listen to your inner voice… but putting in that effort can lead to incredible benefits! My guest Nadine Moffat has…
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Building An Inclusive Food Business with Jessica Kwong
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“Food is such a personal and beautiful thing. The easier you can make a choice, the better.” -Jessica Kwong Recognizing a gap in the market is one thing. Coming up with a solution is another. But taking your brilliant idea and moving it along the path from “idea” to “reality” is a step that few people actually take. My guest Jessica Kwong not only …
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“By believing that you can make the perceived impossible possible, you’re opening up a whole new opportunity realm.” - Shelagh Cummins Are you looking for a little bit of insight into how to make your 2023 the best it can be (without having to choose a “word for the year” or journal about the past 12 months)? If so, then this episode is for you — I…
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How To Become a Successful Speaking Coach with Chris Graham
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“Let’s just try it and see if it works — and if people are into it, then we’ll keep doing more of THAT.” - Chris Graham Throughout his career, Chris Graham worked at one the world’s top banking law firms and one of Canada’s top Indigenous rights law firms — before leaving the legal profession to launch his own business as a speaking coach. Since th…
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Learning To Be And Do with Heather Chauvin
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“When you figure out how you want to feel and begin to reverse-engineer that, that’s where the magic happens.” -Heather Chauvin You will not want to miss today’s powerful interview! My guest Heather Chauvin started her career as a social worker, but pivoted sharply in 2013 when she received a stage 4 cancer diagnosis and experienced a significant m…
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Developing A Fashion + Lifestyle Biz Partnership with Trisha Pitura and Mélanie Bernard
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“What’s really important to us is that whatever leaves our hands with our name on it is top of the line.” -Trisha Pitura Get ready to be inspired! In this episode of the Road to Seven, I sit down with Trisha Pitura and Mélanie Bernard, the founders of the online boutique and manufacturing company MINI TIPI. Through the MINI TIPI brand, Trisha and M…
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Why It’s SO Hard To Access Funding (And What I’m Doing To Fix It)
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“Women access only 4% of the lending capital that is available.” - Shelagh Cummins Have you ever tried to access a loan, a line of credit, or a credit card for your company… and been turned down? Even if you were already successful? For women entrepreneurs (myself included), this is an all-too-common experience. It’s a sad reality that many smart, …
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Course Correcting During Rapid Expansion
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“The excitement of starting a business can sometimes blind us from truly understanding the challenges that we may have ahead.” - Andreea Vanacker Dr. Andreea Vanacker is the founder and CEO of SPARKX5, a mental well-being technology company that helps organizations elevate their human potential and create cultures of curiosity and growth. Her work …
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