Katie Thompson, Senior Account Manager at Google's Sports and Live Entertainment Team, joins Trip Durham on the Conversations on College Athletics Podcast to discuss internet marketing and how search engines play an important part of the process.Av Trip Durham

Trip Durham talks to Dan Donovan of T&M Protection Resources, LLC about the state of security in college athletics. Donovan discusses balancing the fan experience with securing a safe environment at athletic venues. The conversation covers methods to deter security breaches, issues with drones, cyber terrorism, and much more.…

Trip Durham visits Wake Forest University to take a deep dive into what it takes to host five consecutive home games during a football season. Big storms aside, this in depth view includes input from a number of people who make things happen on gameday. Durham explores the approach taken by Wake Forest's athletic administrators in terms of faciliti…

Jack Ford, CBS News Legal Analyst, discusses the potential effects of the SCOTUS ruling on gambling. Stressing the importance that the ruling says that individual states should decide whether to allow gambling, Ford says some states will rush to move and use this as an additional tax revenue stream while some will wait to see what plays out. Regard…

John Roberson is the CEO of Advent, joins Trip Durham on Conversations on College Athletics, to discuss the importance of telling powerful stories as an asset in intercollegiate athletics programs. Roberson talks about the importance of telling what makes a program unique and important to an audience.…

Bruce Nelson, former CEO & President of Office Depot, continues to discuss the mechanisms of developing an organizational culture. His emphasis on people and trust is very obvious as he quotes from the book, The Speed of Trust, and asks the question “As a leader, what are you doing to develop trust?” Nelson mentions that everyone in an organization…

From values, to culture, standard operating procedures, and getting the right people on the bus, Bruce Nelson essentially gives ADU a tutorial on successfully leading an organization. The former President and CEO of Office Depot gives insight on the aspects of executive level leadership. With a staff of over 50,000 employees, Nelson touches on the …

How colleges and universities leverage their sales inventory while creating support across campus is crucial in today’s environment. In this edition of Conversations on College Athletics, Trip Durham and Dan Migala have a very open discussion about sales creativity, sponsorship trends, and the notion that none of us should ever settle.…

Imagine overseeing college football, college basketball, NCAA championships, and many other college sports for all of ESPN. This includes deciding which games to broadcast (should the chips fall your way), and guessing where consumers will consume the content you do put out. This is a very real position, and the person fulfilling those daunting res…

Danny Morrison spent nearly ten years as President of the Carolina Panthers. His time in the NFL and throughout college athletics gives us great insights to his life and how we should all approach leadership. Part II of Trip Durham’s visit with Danny explores fostering communication, clarity, and other essentials for leadership.…

Throughout his career, Danny Morrison served in a number of leadership roles including conference commissioner, director of athletics, and president of an NFL team. During his journey, he learned and applied many leadership lessons along the way. Trip Durham visit with Morrison to discuss that journey.…

The College Football Playoffs was expected to be an instant success in year one. That’s a great deal of pressure and planning and Michael Kelly, COO, and the staff did a fantastic job. Ever since that first kickoff, the playoff structure has continued its evolution. Trip Durham and Michael talk about the CFP chronology, process, and Larry Culpepper…

Trip Durham visits with the former White House Press Secretary for an insightful discussion about planning to stay ahead of the noise that surrounds college athletics from a social media perspective and the importance of controlling reputation.

Did you ever hear the story about Greg Brown’s first sales call with Learfield Communications? Listen as Trip Durham dives into the past, the philosophy, and the vision of this most respected CEO. Within the conversation, there is at least one takeaway for everyone.

Few people know that ESPN Lead Analyst Jay Bilas served on a NCAA committee while in college. That experience, along with so many others, have helped shape the perspectives that he has today. Trip Durham sits down with Jay to get his thoughts on transfers, venue brand, and whether or not opinions should ever be held back.…

As a research engineer at Dartmouth, John Currier never imagined he would be tasked to create a tackling dummy on wheels. But after a chance conversation with the Big Green football coach, that's exactly what happened. Listen to how the Mobile Virtual Player (MVP) came about and how it is helping us explore the future of college football.…

Debbie Antonelli has 30 years experience in college athletics. Many know her as a basketball analyst for TV networks but few realize she was once a collegiate marketer. Trip Durham asks Debbie about her perspective on the state of the game, the responsibility of coaches, and how social media should lift people.​…

Rick Jones of Fishbait Marketing has been a stalwart of the college athletics world. With his relationships with Fortune 100 companies and his collaboration with sports admins from across the country, Rick has almost seen it all. Trip Durham entices Rick to pass along some great insights about where we've been, are, and going.…

The reality is that Virtual Reality is here. Trip Durham and Gordon Whitener discuss the evolution of VR and how college athletics will be affected by this emerging technology. No goggles required for this in - depth conversation.

For the old timers, we remember when marketing plans were, more or less, scribbled on a chalkboard. The last 35 years have changed how we approach the external arm of our departments and Bill Sutton has coached, taught, and mentored through it all. The lesson continues in this podcast.