Beste Tea Time With T Cross podcaster (2024)

1
The Cross-Category Battle for the Future of Hard Tea 49:31

2d ago49:31

49:31

This week on Taplines, we're going cross-category with our pond-crossing pal from Cocktail College: VinePair's managing editor, Tim McKirdy. Tune in for a genre-breaking conversation about how the hard seltzer boom gave way to a bust that cleared the board for Twisted Tea’s decades-in-the-making moment in the sun — and paved the runway that vodka-b…

1
The Road to Beer History Hell Is Paved With Good Intentions 59:30

17d ago59:30

59:30

We’re putting our normal Taplines format on the shelf today for a very special reunion episode of sorts with journalists Kate Bernot of Sightlines, and Jess Infante of Brewbound, to talk about two turning points in the national suds saga. Some of you listening may know the three of us as the Beer Byliners, the name of a Twitter Space (man, remember…

1
Shattering Homebrewing’s Pint-Glass Ceiling 58:14

1M ago58:14

58:14

Today on Taplines, meet Annie Johnson. She’s a longtime homebrewer, the self-avowed Queen of Beer, and an old source of mine from way back. Annie has been brewing her own beer since the mid-’90s, and winning first-place ribbons for ‘em nearly as long. The woman has enough these days to make a damn cape out of ‘em — and she did. We talked about that…

1
Inside Anheuser-Busch’s "Microbrewing" Skunkworks 1:00:22

1M ago1:00:22

1:00:22

Like any good parable, the "David and Goliath" self-mythology of the American craft brewing industry in the '80s and '90s was illuminating, compelling — and maybe a bit reductive, too. In Episodes 33 and 34, we examined this us-versus-them dynamic from the perspective of one of the “thems,” Keith Villa, who created the Blue Moon Brewing Company fro…

1
How Stone Brewing Dropped a $56-Million Stunner on Molson Coors 1:01:29

2M ago1:01:29

1:01:29

Today, we’re joined by the one and only Bianca Bruno, an editor of the venerable trade publication Beer Business Daily, who was there, live and in-person, to cover the landmark trademark trial between San Diego’s Stone Brewing Company and macrobrewer Molson Coors over an allegedly infringing Keystone Light rebrand. The federal jury trial yielded a …

1
Saving Narragansett, New England’s Beloved Legacy Lager 50:49

2M ago50:49

50:49

After trading hands several times and closing its Rhode Island facility to contract brew, the Narragansett brand was eventually scooped up by a group of investors in 2005. With hands-on experience marketing beverage alcohol from creating Hendrick's Gin and Sailor Jerry Spiced Rum, Quaker City Mercantile founder and 'Gansett investor Steven Grasse s…

1
When Bud Light First Got Fruity 42:45

3M ago42:45

42:45

Our guest this episode is Jeff Musial, a bev-alc industry veteran who was working in research and development for new products at Anheuser-Busch in the mid-Aughts. This was a heady moment for the St. Louis giant; Bud Light volumes would peak in 2008, the same year the Brazilian-led Belgian outfit InBev would complete its hostile takeover of the fir…

1
How Cold IPA Got Hot 51:04

3M ago51:04

51:04

In 2018, Gold Dot Beer’s Kevin Davey was working as the brewmaster of Portland Oregon’s Wayfinder Beer when he hit upon the idea of brewing an India Pale Ale with lager yeast. Hazy IPAs had yet to consolidate their grasp as the dominant substyle of the traditional West Coast variety, and this was the age of tinkering; in fact, Davey says his experi…

1
Why Brut IPA Never Hit It Big 46:29

4M ago46:29

46:29

Towards the end of the Teens, Kim Sturdavant was brewing at Social Kitchen & Brewery in San Francisco when he developed a new kind of India Pale Ale. He christened his crisp, dry varietal Hop Champagne, and christened the promising new substyle "Brut IPA," a nod to the sparkling wine that this new beer resembled. Brewers in the Bay Area loved it, a…

1
The Controversial Rise of Big, Honkin' Pastry Stouts 53:59

4M ago53:59

53:59

Pastry stouts — sweet, saccharine, indulgent beers built on flavors more common to a bakery than a brewery — emerged towards the end of last decade as a coveted, if occasionally maligned, pseudo-style of craft beer. Many trace their rise to a southern California brewer named Derek Gallanosa (currently: GOAL. Brewing, previously Moksa Brewing and Ab…

1
The Inside Story of "Black Is Beautiful" Stout, One of the Biggest Cause Beers Ever Brewed 56:38

5M ago56:38

56:38

In the early months of the pandemic, Marcus Baskerville was working as the head brewer at Weathered Souls Brewing Company, the brewery he co-founded in San Antonio, when a police officer five states away murdered George Floyd. Marcus, who would go on to become a founding member of the National Black Brewers Association, had an idea to galvanize the…

1
How Budweiser's Iconic 'Whassup!' Ad Went Down 50:53

5M ago50:53

50:53

In 1999, Vinny Warren was working at Chicago ad firm DDB and on the hunt for a hit idea for a Super Bowl spot for his client, Budweiser. The King of Beers was still selling better than Bud Light at that point, but just barely, and August Busch IV had been handed the reigns to rejuvenate the flagging flagship with a fresh new creative vision. As it …

1
Angry Orchard and the Fight for Hard Cider's Soul 55:17

6M ago55:17

55:17

Joining Taplines today is Ryan Burk, the former head cider maker of Angry Orchard Hard Cider. These days, he’s making cider under his own label in upstate New York, working as a co-founder of the beverage innovation firm Feel Goods Company, and serving the Cider Institute of North America as a founding board member. But midway through last decade, …

1
How Beer Boosted the First Wine Cooler Boom 1:01:56

6M ago1:01:56

1:01:56

Nothing exists in a vacuum, Taplines listener, and beer certainly doesn’t. When Stuart Bewley and his cofounder dreamed up the idea for California Cooler, single-serve fermented-fruit-based ready-to-drink in the mid-70s, they couldn't have known that it would inspire knockoffs from heavyweights in the wine industry (e.g., E. & J. Gallo’s Bartles an…

1
Craft Brewing's "White Dudes with Beards" Dilemma 1:09:16

7M ago1:09:16

1:09:16

In the mid-2010s, J Jackson-Beckham, PhD was an academic with a homebrewing habit, blogging incisively about what she called “the unbearable whiteness of brewing.” Her deep expertise and singular voice eventually caught the eye of the Brewers Association, which tapped her to serve as the trade group’s first-ever “Diversity Ambassador” in 2018. Toda…

1
The Beginning of Goose Island’s Game-Changing Barrel-Aging Program 49:35

7M ago49:35

49:35

Joining Taplines today is Seth Gross, a former Goose Island Brewing Co. brewer who was at the meeting where Goose Island then-brewmaster Greg Hall and the late, legendary master distiller Booker Noe, of the Beam bourbon dynasty, first came up with the idea to barrel age a beer, how they did it… and what happened once rank-and-file drinkers got thei…

1
Wolfgang Puck and the Brewpub Conundrum 50:22

8M ago50:22

50:22

Today on Taplines, we’re joined by none other than Wolfgang Puck for a candid, clear-eyed look at how his Eureka brewpub — “one of the loudest salvos in elevating the role of craft beer in dining,” as Tom Acitelli put it in his 2013 book, the Audacity of Hops — met such a quick and unceremonious demise in early '90s Los Angeles… and what Chef learn…

1
The Rise and Fall of the Beloved Beer Ball 50:23

8M ago50:23

50:23

In the mid-’70s, as the Light Beer Wars were starting to heat up, a family-run brewery in central New York called F.X. Matt — one of the nation’s oldest, and still running to this very day — came up with a wild new packaging format for its beers. It was bold. It was bizarre. It was… balls? That's right. Big, translucent plastic spheres full of 5.16…

1
Remembering Ice Cube’s Iconic, Infamous St. Ides Rhymes 58:51

8M ago58:51

58:51

Joining Taplines today is Jacinta Howard, a veteran culture and music writer and editor in Atlanta, to talk about a very specific, very special, and very star-studded "sponsored content" series that hit the airwaves back in the late ‘80s and early ‘90s, long before "sponsored content" was even a thing. St. Ides malt liquor first arrived on store sh…

1
How Left Hand Bottled America's First Nitro Stout 1:00:21

9M ago1:00:21

1:00:21

When Left Hand Brewing opened for business outside of Denver in the early '90s, the plan wasn’t to become known nationwide as “the milk stout brewery” or “the nitro brewery,” and certainly not “the nitro milk stout brewery.” But when it introduced its chocolatey, none-too-heavy milk stout in the Aughts, people loved it, and especially the silky smo…

1
How Non-Alcoholic Beer Got Cool 59:58

10M ago59:58

59:58

Athletic Brewing Company wasn’t the first non-alcoholic beer brand, not by a long shot. But it was the first to successfully cross the flavors and aesthetics of the craft beer segment consistently, and at scale. Its considerable success since first hitting the market in mid-2018 has helped open up horizons for millions of drinkers — and today, co-f…

1
How Coors Capitalized on Craft Brewing's Boom 43:49

10M ago43:49

43:49

Returning to Taplines today for the second installment of our two-part episode about Blue Moon's historic, controversial rise is Keith Villa, the former Coors brewer who created the iconic, top-selling Belgian-style witbier in the mid-'90s. We discuss the brand’s soaring success after its rocky first few years in the Rocky Mountains — and how once …

1
Blue Moon Rising 45:59

11M ago45:59

45:59

Joining Taplines today to talk about Blue Moon’s historic, controversial rise, is Keith Villa, the brewer who created the original recipe for the Belgian-style beer at Coors after earning his PhD in brewing from the University of Brussels. From the corporate offices in Golden, Colorado, to the ballpark brewhouse where he perfected the brand’s soon-…

1
How Finance Bros Discovered Hazy IPAs 1:01:13

11M ago1:01:13

1:01:13

Joining Taplines today is longtime beverage-alcohol journalist, VinePair writer at large, and author of the hotly anticipated forthcoming book "Dusty Booze," Aaron Goldfarb, to discuss Other Half Brewing Company's meteoric rise from humble beginnings to coveted hype brewery. Having found himself a few times in the line that formed outside the brewe…

1
The Modern Beer Business’s First Black Business League 59:21

11M ago59:21

59:21

Not to get all political on here, but historically speaking, Black people have not exactly been welcomed into the halls of power in the American beer industry. There are a dozen well-documented reasons for that, many of which stem less from endemic characteristics of beer or brewing than from the systemic racism baked into this country’s laws and i…

1
Schlitz's Epic Self-Inflicted Downfall 1:09:34

11M ago1:09:34

1:09:34

In the early '60s, a fellow named Bob Uihlein took the reins at what was then a brewery second only to the mighty Anheuser-Busch in the American beer business pantheon—the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin. Schlitz was known nationwide as “the beer that made Milwaukee famous,” and an absolute heavyweight of the day. But under U…

1
How Brewer-Activists Popped One of the South's Worst ABV Caps 57:25

12M ago57:25

57:25

Idiosyncrasies abound in this country's state-by-state approach to booze regulation, and South Carolina is home to plenty of 'em. Which is why, in 2005, Jaime Tenny — who would go on to open North Charleston’s COAST Brewing Company with her husband, David Merritt — took a cue from craft brewing colleagues in North Carolina and started Pop the Cap S…

1
Behind the Scenes with Budweiser's Famous Frogs 1:00:16

12M ago1:00:16

1:00:16

In 1994, the mighty pre-InBev Anheuser-Busch made a somewhat shocking decision to do a comedic ad for its flagship brand. This was a big deal — up until then, Budweiser’s ads hewed to the heartland with sincere, wholesome, Americana themes and tunes. But when the firm’s longtime hometown ad agency came up with an idea for Bud's 1995 Super Bowl spot…

1
Who Invented Pumpkin Beer? 45:13

12M ago45:13

45:13

If you didn’t know any better, you might assume that the whole pumpkin beer “thing” was an offshoot of Starbucks’ pumpkin-spiced-latte phenomenon. But it most certainly is not. The PSL only hit the American drinking public in 2003. Pumpkin beers, on the other hand, are typically dated to 1983 or thereabouts, shortly after one Bill Owens opened Buff…

1
When America's Biggest Import Went Dutch 36:29

1y ago36:29

36:29

Heineken's longstanding dominance as the top-selling import in post-Prohibition America was thanks in large part to the efforts of an American importer, New York's Van Munching and Company. But by the end of the 80s, the Dutch brewer had decided it wanted to bring its stateside operations in-house, which gave third-generation Philip Van Munching fr…

1
The Yuppie-fication of Heineken 35:40

1y ago35:40

35:40

For most of the 20th century, Heineken was the country's top imported beer by far, and by the 80s, thanks to decades of empire-building effort by its third-party American importer, New York's Leo Van Munching and Company, the Dutch brand commanded prestige and premium pricing Stateside. When Philip Van Munching joined the family firm in the 80s, hi…

1
The New Yorker's Gift to Craft Brewing 56:54

1y ago56:54

56:54

The year: 2008. The magazine: The New Yorker. The story: “A Better Brew: The Rise of Extreme Beer.” Was it the most important magazine piece ever written about craft brewing? Those who know of what they speak, like Tom Acitelli, author of 2013's The Audacity of Hops, certainly thought so. Today we're joined by the author of that seminal New Yorker …

1
Writing the PBR Brand Bible 36:13

1y ago36:13

36:13

This is the second installment of a Taplines two-parter about the early days of PBR’s cultural and commercial renaissance after the turn of the 21st century. Our guest for these back-to-back episodes is Neal Stewart, a former Pabst Brewing Company marketer who spent the first half of the Aughts working on the firm’s flagship beer. In this episode, …

1
How Hipsters First Found PBR 32:07

1y ago32:07

32:07

Diehard Taplines listeners already know we're fascinated by Pabst Blue Ribbon's ascendance last decade as the ultimate insider beer for the United States' various outsiders' scenes, thanks to our earlier episode with Steve "Stix" Nilsen, who worked on the Blue Ribbon brand throughout the 2010s. But today, we kick off part one of a Taplines two-part…

1
The Road Trip That Changed Craft Beer Forever 46:34

1y ago46:34

46:34

In 2007, after two decades of professional brewing, Teri Fahrendorf hit the road as an itinerant brewer for an odyssey spanning thousands of miles, dozens of brewery visits and collaborations, and a third of a calendar year. Along the way, she met with other female brewers like her, and they all wanted a way to connect with their colleagues, to fin…

1
Budweiser's Infamous Craft-Beer Smear 51:46

1y ago51:46

51:46

The dust had hardly settled on Anheuser-Busch InBev’s 2015 acquisition of Elysian Brewing Company when Budweiser’s Super Bowl ad, “Brewed the Hard Way,” poured salt in the wound by punching down at the entire craft brewing industry on the biggest stage imaginable. Today on Taplines, we’re joined by Elysian cofounder Dick Cantwell for a look back at…

1
Anheuser-Busch's Corona Killer That Wasn't 45:57

1y ago45:57

45:57

Corona enjoyed rip-roaring stateside success in the '90s, and the mighty Anheuser-Busch eventually realized it would need an answer. In hopes of blunting the runaway success of the Mexican lager, the King of Beers launched its own beer that came in clear bottles and had a Mexican-sounding name: Tequiza. Rolled out nationally in 1999, Tequiza burned…

1
Who Would Actually Acquire Shock Top?! 1:07:06

1y ago1:07:06

1:07:06

As you may have heard, one of the world’s biggest cannabis companies, Tilray, just last week acquired a whole bunch of craft breweries and brands from the world’s biggest macrobrewer, Anheuser-Busch InBev. It’s an $85 million dollar deal with bold, potentially bizarre implications for both firms, not to mention the American craft beer industry writ…

1
How New Glarus Got Big by Staying Small 56:11

1y ago56:11

56:11

In 2002, Wisconsin’s New Glarus Brewing Company, makers of the beloved Spotted Cow farmhouse ale, announced it’d be pulling out of the Illinois market next door. Six months later, it was gone. The decision shocked and even angered some folks on the wrong side of the Cheddar Curtain, and flew in the face of the contemporary expansionist wisdom of th…

1
At Dogfish Head, the Imperial IPA Is Born 44:02

1y ago44:02

44:02

Imagine a world before IPAs. Can’t do it, can you, Taplines listener? But it’s true: around the turn of this century, the American craft brewing landscape was awash in ambers, brown ales, lagers, and precious few versions of the hop-forward India pale ales that would come to dominate the category a decade later. The ones you could get ahold of in 1…

1
How Hard Tea First Went Viral 37:31

1y ago37:31

37:31

“Tea Partay,” a 2006 spoof-rap spot from Smirnoff to roll out its new hard tea flavored malt beverage, so perfectly met that moment in the American zeitgeist that it went viral before anybody really understood what “going viral” even was. Today on Taplines, Andy Nathan, the founder and CEO of Fortnight Collective, joins us to take us inside the dev…

1
When the Empire State Bet Big on Craft Brewing 55:21

1y ago55:21

55:21

In 2012, New York State had just 95 breweries — dramatically fewer than its fourth-in-the-nation population suggested it should. Five years later, that number had doubled, and the Empire State was well on its way to becoming the craft-beverage hotbed it is today. What happened? Today on Taplines, we've got Chris O'Leary, founder and editor of the v…

1
Who Killed Four Loko? 48:06

1+ y ago48:06

48:06

When Four Loko mania reached mainstream fever pitch in 2010, Doctor Joshua Sharfstein was the principal deputy commissioner of the Food and Drug Administration. He joins Taplines today to tell a side of the story that got lost in the sauce as the chaotic, cash-rich, caffeinated first act of Four Loko came to a close: how the agency gathered the fac…

1
Anheuser-Busch's AmeriCan Crisis 17:27

1+ y ago17:27

17:27

Fourth of July is traditionally one of the biggest beer-selling holidays on the calendar, and for the past decade-ish, Anheuser-Busch InBev has capitalized on the holiday by remaking Budweiser with a Stars-and-Stripes label and a jingoistic name. Known colloquially as AmeriCans, these seasonal rebrands present a vision of the United States that sim…

1
The Most Important Craft Brewery You've Never Heard Of 59:55

1+ y ago59:55

59:55

There must have been something in the water in Northern California in the late '70s, because the region produced craft brewing legends in scads. Sierra Nevada founder Ken Grossman joins Taplines today to bring us back to that heady milieu and highlight how two of his Golden State contemporaries in particular helped him keep the brewery's now-iconic…

1
When Goose Island "Sold Out" 1:02:16

1+ y ago1:02:16

1:02:16

In 2011, Chicago's Goose Island Brewing Co. sold to Anheuser-Busch InBev, kicking off a decade-long acquisition spree by the macro brewer... AND a snarling debate over the ethics of individual firms "selling out" the craft brewing "movement." John Laffler would go on to co-found Off Color Brewing just a couple of years later, but when news of the s…

1
The End of the Light Beer Wars 58:55

1+ y ago58:55

58:55

Don’t call it a comeback, listener, but today Maureen Ogle is making her triumphant Taplines return to take us back to the frontlines of the Light Beer Wars, that ferocious 20th-century struggle for swill-based supremacy between America’s emerging macrobrewers. After talking about how Philip Morris and the Original Lite Beer from Miller hit the bre…

1
How America’s First Craft Brewery Was (Re)Born 1:07:27

1+ y ago1:07:27

1:07:27

The year was 1965 when a young Fritz Maytag acquired 51% of a failing San Francisco concern known as "The Steam Beer Brewing Company." The success the industrial scion had transforming what we now know as Anchor Brewing Co. is the stuff of beer industry legend, and many point to it as the moment American craft brewing was born. Joining Taplines to …

1
Solving the PBR Paradox 1:04:50

1+ y ago1:04:50

1:04:50

Pabst Blue Ribbon has been sold in these United States since the late 1800s. It's fine, nothing special. But around the turn of the 21st century, something... changed. People started drinking PBR. Like, cool people, and a lot of PBR. What happened next would become the stuff of brewing industry lore, as this middling lager basked in the word-of-mou…

1
The Ice Age: Bros, Blogs, and Smirnoff Malt Beverages 1:03:32

1+ y ago1:03:32

1:03:32

The gag, codified as it was on slapdash websites like Bros Icing Bros, was simple: hide a Smirnoff Ice for your bro to find, and he’d have to get down on one knee and chug it. But even at the time, icing's social and commercial impacts were a bit more complicated, and its legacy is a fascinating example of how the early social internet shaped (and …

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