Hero Up: Everyone loves a great hero story, but only some know they have what it takes to be the hero in their own life. The Hero Up podcast is here to give you practical, actionable advice and insights into the stuff I'm known for (copywriting and marketing), but that's just a tiny piece of the show. I'm going to talk about mindset, lifestyle, impact…and being freaking human. We are going to talk very openly about things in your business or personal life that fall into any of these categori ...
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21: Criticism Crusher: Turn Haters Into Stepping Stones with Richard Weiler
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Join me for an insightful conversation with Richard Weiler, CEO and founder of Market Leap, as he shares his journey from door-to-door sales to becoming a marketing expert. In this episode, Richard reveals how to build authentic business relationships and navigate the ever-changing world of marketing. Discover the evolution of marketing strategies,…
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20: Parent Care Crisis: The Wake-Up Call You Can't Ignore with Barbara Applegate
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In this powerful episode, Barbara Applegate, geriatric care expert and author of the "Amazon bestseller A Compassionate Journey: The Definitive Guide to Providing Effective, Loving Care for Your Aging Parent, "shares her deep expertise and personal insights on navigating the challenges of elder care. Discover what it takes to care for aging loved o…
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19: 3 Secrets to Skyrocket Your Business Success with Nicholas Loise
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In this episode of Hero Up, I have a great conversation with Nick Loise, an experienced sales executive and entrepreneur, as we explore the changing landscape of marketing and sales. Nick shares the powerful lessons he learned from working alongside marketing guru Dan Kennedy, with a focus on the importance of magnetic marketing and why businesses …
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18: Overcoming Challenges and Finding Purpose with Gabriella Kostiew
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In this episode, I sit down with 20 year old, college student Gabby Kostiew, a true example of perseverance. Gabby shares her incredible journey of overcoming the obstacles she faced in life, particularly surrounding her soccer career and the multiple concussions she endured. From a young age, Gabby was passionate about soccer, and her transition t…
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17: Embracing Risk and Authenticity with Alannah Avelin
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In this episode, I had the pleasure of sitting down with the incredible Alannah Avelin, a talented photographer known for her bold, unconventional approach to art. We talked about her journey into photography, how she carved out her own unique style, and the lessons she’s learned along the way. Alannah’s seven-minute portrait sessions and her abili…
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16: Real Estate, Leadership, and Growth with Joe Evangelisti
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In this episode of Hero Up, I sit down with Joe Evangelisti, a seasoned real estate expert, leadership coach, and growth strategist. Joe shares his journey through the ever-evolving world of real estate, offering valuable insights into the challenges and opportunities he’s encountered along the way. We dive into leadership, decision-making, and the…
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15: Visualization, Mindset, and Gratitude with Steve Gamlin
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In this inspiring episode of Hero Up, I had the pleasure of chatting with Steve Gamlin, a dynamic keynote speaker, visualization coach, and the mastermind behind the Vision Board Mastery program. Steve also co-founded the nonprofit Beach Bum Philanthropy, reflecting his commitment to making a positive impact. Key Points Covered: Visualization & Min…
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14: From First Responder to Online Marketer with Zach Loescher
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In this episode, I had the privilege of sitting down with Zach Loescher, an online marketer and former first responder. Zach’s journey from the high-stress world of first response to the freedom of online marketing is nothing short of inspiring. We dive deep into how his experiences as a first responder shaped his path and the significant challenge…
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13: Copywriting, Creativity, and Empathy with Amanda Sanchez
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In today’s episode, I had the pleasure of interviewing Mandy Sanchez, a talented copywriter and musician. We delved into Mandy's journey as a copywriter and her deep passion for art and creativity. Key Points Covered: The crucial role of storytelling in copywriting, fostering emotional connections with the audience. The significance of researching …
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12: The Healing Power of Room Makeovers with Tory Smock
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Welcome to another inspiring episode of Hero Up! Today, I’m thrilled to have Tory Smock, the founder and CEO of Room for Joy. Her journey began with a personal struggle—scoliosis. Tori knows firsthand the power of a healing environment. After her own bedroom makeover, she felt transformed, physically and emotionally. That experience sparked a missi…
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11: Finding Joy in Adversity with Barry Shore
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Welcome to another inspiring episode of the Hero Up Podcast! In this episode, I interviewed Barry Shore, the Ambassador of Joy, who shares his incredible story of resilience, positivity, and the power of a joyful mindset. Barry's journey from paralysis to living a life full of joy and purpose is truly remarkable. Key Points Covered: Barry’s Mission…
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10: Art, Marketing, and Passion Part 2 with Ori Bengal
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In this episode, I continue my conversation with the incredibly talented Ori Bengal. Ori is not just an artist but also a strategist, marketer, and storyteller. He believes in exploring the complexity of our identities beyond our jobs or businesses. Key Points Covered: Exploring Complexity: Ori encourages us to explore our complexity and not limit …
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09: Art, Marketing, and Passion with Ori Bengal
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In this episode of Hero Up, I sit down with Ori, an artist and marketer, to discuss his incredible journey into the world of art. Ori shares how he found his passion later in life and the pivotal moments that led him to become the artist he is today. We delve into the importance of understanding your audience, whether in marketing or art, and how t…
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08: How to Thrive in the Face of Adversity with Parthiv Shah
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Post production I noticed we had some audio glitches during this interview, but the content was so good I decided to share it as is. So if you hear anything odd, it’s not you…it's me. Having said that, in this engaging episode, I sit down with entrepreneur Parthiv Shah to explore his remarkable journey from a salesman to a successful business owner…
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07: Journey of Resilience and Marketing Mastery with Michael Clendenen
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In this episode of The Hero Up Show, I had the pleasure of interviewing Michael Clendenen. Michael's journey from being a touring musician to becoming a successful business owner is truly inspiring. He shares his accidental discovery of copywriting, the power of direct mail marketing, and how he now focuses on helping people repair their marriages …
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06: Marketing with Integrity and Healing with Love with Lisa Manyon
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Key Points Covered: Introduction and Passion Points in Marketing Lisa explains the concept of focusing on passion points instead of pain points in marketing messages, emphasizing the importance of connecting with people's passions and aspirations. Copy is Queen: Rethinking Traditional Marketing Approaches Lisa discusses the importance of copy in th…
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05: The Power of Mindset and Marketing with Rob Anspach
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In today’s episode, I had an enlightening conversation with Rob Anspach, an entrepreneur and marketing guru. We explored Rob’s journey from running a physical cleaning business to becoming a successful consultant. Our discussion spanned personal growth, the importance of mindset, career pivots, and finding balance in life. Rob shared valuable insig…
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04: Redefining Intimacy with Tony DiLorenzo
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Welcome to another episode of Hero Up Podcast. Today, we're joined by Tony DiLorenzo, who, along with his wife Alisa, runs One Extraordinary Marriage. They help Christian couples create extraordinary marriages using their Six Pillars of Intimacy framework. Key Points Covered: The Six Pillars of Intimacy Framework: Emotional Intimacy: Building close…
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03: The Power of Email Marketing in E-commerce with Gabriella M Rapone
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In this episode, I had the pleasure of chatting with Gabriella Rapone, an expert in email marketing and e-commerce with over 20 years of experience. Gabriella shared her journey from being an affiliate marketer to becoming a renowned educator in email marketing. Key Points Covered: Starting as an Affiliate Marketer: Gabriella stresses the importanc…
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02: Building Meaningful Connections and Personal Growth with Robert Butwin
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In this episode, we delve into the significance of building genuine connections in professional networking and the journey of personal growth. We explore insights on the essence of trust, credibility, and consistent communication in networking, as well as the importance of self-improvement, gratitude, and mentorship in personal development. Key Poi…
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Hey there, Hero Up community! It's Tony Stark Policci here, your host on the journey to becoming the hero of your own story. In today's episode, I'm laying down the groundwork for what's to come and sharing a glimpse into my own path to becoming Tony Stark. Highlights: - Meet Tony Stark Policci: Dive into my background, from founding Piranha Market…
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