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Welcome to Lighting it Up, where host Jennifer Cox brings you into insightful conversations with powerful, innovative, and inspiring people from the tech world and beyond. This podcast highlights the journeys, challenges, and successes of those who are shaping the future—covering everything from navigating neurodiversity to leading with impact. Each episode features candid discussions, practical advice, and fresh perspectives on thriving in today’s fast-evolving landscape. Whether you’re a s ...
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Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, ...
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We are changing the experience & the archetype of being a single mama. Being constantly exhausted, stressed, lonely, poor, and overwhelmed is no longer the story of our lives. With confidence, unapologetic self-love, and support we are financially free, happy, healthy, sovereign, in community, and victorious. I am your host, Sarah Fay. A Coach, and empowered single mama connecting you to your intuition to be, do, & have the desires of your heart for you & your children. Discover your power a ...
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Send us a text Ken Kilbride, CEO of ADHD Ireland, discusses his role in the organization and the state of support services for people with ADHD in Ireland. He highlights the partnership between ADHD Ireland and the HSE, where the HSE provides assessment and treatment while ADHD Ireland offers psychosocial supports. Ken also talks about the need for…
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Send us a text In this powerful episode, Ken Kilbride, CEO of ADHD Ireland, shares the reality of ADHD stigma and the urgent need for awareness and support. From his work with the HSE to advocacy campaigns, Ken highlights the challenges in dismantling stereotypes and creating a world where ADHD is understood, not judged. Tune in as we discuss the c…
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Send us a text ADHD impacts not just individuals but entire communities! In my latest conversation with Ken Kilbride, CEO of @adhdireland, we discuss the socioeconomic effects of ADHD and how we can all work toward a more inclusive society. Let’s raise awareness and make a difference! Full episode available to download from October 29th Support the…
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In Ep. 149 of Earned, Conor Begley sits down with an experienced data and analytics leader with over 35 years in the marketing analytics field: Doug Jensen. To start, Doug delves into the strategic intricacies of marketing mix models (MMM) and how they address modern challenges like iOS privacy changes. Doug shares his strategies for measuring infl…
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Send us a text In this conversation, Jennifer Cox and Anastasia discuss the complexities of career paths, particularly for women in tech. Anastasia shares her diverse career journey, the importance of taking breaks, and the challenges women face in the workplace. They delve into the significance of mentorship and coaching, emphasising the need for …
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Send us a text In this upcoming episode of Lighting it Up, I sit down with Anastasia Kharychkova, a dynamic leader with over a decade of experience driving business success and leading cross-functional teams. We’ll dive into her journey, including how she navigated family pressure, dealt with judgment, and built her self-confidence. Anastasia also …
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Send us a text In this upcoming episode of Lighting it Up, Jennifer sits down with Anastasia Kharychkova, a dynamic leader with over a decade of experience driving business success and leading cross-functional teams. We’ll dive into her journey, including how she navigated family pressure, dealt with judgment, and built her self-confidence. Anastas…
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In Ep. 148 of Earned, Conor Begley sits down with Michel Brousset—founder and CEO of Waldencast, a company whose mission is to acquire, accelerate, and scale beloved beauty and wellness brands including Milk Makeup and Obagi. To start, Michel recounts his successful corporate career, from his early days at Procter & Gamble to transitioning to L'Oré…
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Send us a text Amy Stokes Waters, a cybersecurity entrepreneur, shares her journey as an entrepreneur and the challenges she has faced in the industry. She emphasizes the importance of being authentic and shameless in business. Amy discusses the need for creativity and adaptability in the cybersecurity industry and the importance of networking and …
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Send us a text Amy Stokes-Waters, a cybersecurity entrepreneur, shares her journey of starting her own company and embracing her unique approach to business. She discusses the importance of being shameless and brazen in a corporate world that often expects conformity. Amy talks about taking risks, adapting to different customers, and the power of p…
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In Ep. 147 of Earned, Conor Begley sits down with CreatorIQ’s newly crowned CMO and creator marketing expert Brit Starr. To start, Brit recounts how a cold call from Conor led her to pivot from traditional brand marketing into the thriving tech world. We discuss the crucial role Brit has since played in growing CreatorIQ from a small startup to an …
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Send us a text Dr. Michele D. Clark shares her personal journey with breast cancer, detailing her initial symptoms, diagnosis, and the emotional and physical challenges she faced throughout her treatment. She emphasizes the importance of mental health, self-advocacy, and community support in the healing process. Dr. Clark also discusses her initiat…
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Send us a text Dr. Michele D. Clark shares her personal journey with breast cancer, detailing her initial symptoms, diagnosis, and the emotional and physical challenges she faced throughout her treatment. She emphasizes the importance of mental health, self-advocacy, and community support in the healing process. Dr. Clark also discusses her initiat…
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In Ep. 146 of Earned, Conor Begley sits down with Jim Louderback—editor and CEO of “Inside The Creator Economy” Newsletter. To start, we dive into Jim's remarkable career spanning from management consulting to leading iconic media entities like PCMag, VidCon, and Revision3, and Jim shares invaluable insights for anyone navigating the media landscap…
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Send us a text Karrie Liu shares her journey from Hong Kong to the UK and how she found her passion in math and healthcare. She emphasises the importance of advocating for oneself and pursuing what you love. Karrie discusses the challenges she faced in going against traditional expectations and the cultural clash she experienced. She also talks abo…
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In Ep. 145 of Earned, Conor Begley sits down with Vandana Tandon—Chief Brand Marketing Officer of global retail conglomerate L'Occitane Group. To start, Vandana pulls back the curtain on L'Occitane's social transformation—from having a minimal social media presence to becoming a power player in the beauty industry. We dive into L'Occitane's strateg…
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Send us a text In this conversation, Jennifer Cox and Dr. Angel Hill delve into the complexities of women's mental health, particularly during perimenopause and menopause. Dr. Hill shares her personal journey from being a burned-out teacher to a health advocate for women, emphasising the importance of understanding hormonal imbalances and their imp…
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In Ep. 144 of Earned, Conor Begley sits down with RJ Larese—VP of Talent & Influencer Marketing at entertainment powerhouse, Paramount, overseeing strategy for Paramount+, Nickelodeon, and Awesomeness. With over 14k followers on LinkedIn, RJ is also a thought leader in the creator economy. To start, RJ reveals his tried-and-true strategies for inte…
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Send us a text Elizabeth Stevens, a former US Navy veteran, shares her journey and experiences as a black woman in the military and her neurodiversity. She discusses the stereotypes she faced and the challenges of being a trailblazer. Elizabeth also talks about her role as a mother to children with Down syndrome and Autism. She highlights the impor…
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In Ep. 143 of Earned, Conor Begley sits down with Monica Khan—former Executive Vice President of Creator Experience at Spotter, whose mission is to empower YouTube creators to accelerate their business and achieve creative freedom with transformative capital, innovative AI productivity software, expert knowledge, and a supportive community.To start…
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Send us a text In this conversation, Jennifer Cox interviews Nathan Chung, a cybersecurity professional and advocate for LGBTQIA+ and neurodivergent individuals. They discuss Nathan's experience in the cybersecurity field, the challenges faced by neurodivergent individuals in seeking diagnosis and support, and the cultural barriers that exist in di…
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Send us a text Welcome to Lighting it Up, the podcast that shines a spotlight on the untold stories and unique journeys of professionals navigating the ever-evolving world of tech. Join host [Your Name] as we dive deep into the challenges, triumphs, and insights of industry experts—from returning to work after maternity leave to thriving in cyberse…
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In Ep. 142 of Earned, Conor Begley sits down with Chris Chesebro— Chief Digital Officer at Wella Company, an innovative global leader in the beauty industry with a portfolio of winning professional and retail hair, nails, and beauty tech brands. To start, we delve into the seismic shifts occurring in the beauty industry through digital innovation. …
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REPLAY - In Ep. 71 of Earned, Conor sits down with Marc Hustvedt, president of the largest YouTube channel in America (137 MILLION subscribers at time of recording, now 312 MILLION): MrBeast. Marc’s impressive resume also includes founding ventures like Tubefilter, Supergravity Pictures, and the Streamy Awards. We start the episode by learning why …
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In Ep. 141 of Earned, Conor Begley sits down with Anastasia Soare, founder and CEO of iconic beauty powerhouse, Anastasia Beverly Hills. To start, we discuss Anastasia’s journey from arriving in the U.S. in 1989 without knowing English, to transforming her passion for beauty into a billion-dollar empire. Anastasia shares the remarkable story behind…
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In Ep. 140 of Earned, Conor sits down with Paul Jauregui, co-founder of viral makeup brush brand BK Beauty. To start, Paul unpacks the remarkable journey of building a successful beauty brand with his wife, professional makeup artist and YouTube sensation Lisa J, from her early days as a makeup artist at MAC Cosmetics, to building a community of ov…
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In Ep. 139 of Earned, Conor sits down with Jenna Habayeb, CMO of trendy, washable rug brand Ruggable. To start, Jenna unpacks how she transitioned from a career in the beauty industry with Ipsy to the innovative world of home decor at Ruggable. We discuss the complexities and differences when it comes to marketing home decor compared to beauty prod…
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Before we dive into the episode, have you seen our badass logo? Awesome designer Trais Colton Barhaug rocked that for us and you should go support him now! T-shirts, pins, and stickers are on their way. Thanks to Justin’s long time friend, Kwalified, a diehard wrestling fan and dope emcee hailing from Hawaii, for our great intro song. Leon White – …
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In this week’s special double episode of Earned, we hear from both David Jones, founder and CEO of the Brandtech Group, and Heather Kehrberg, Director of Amazon Ads Creative Studios. To start, David Jones discusses the transformative impact of generative AI on the marketing and advertising industries. From founding the BrandTech Group in 2015 to ac…
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In Ep. 137 of Earned, Conor sits down with Chris Harrington, the newly appointed CEO of CreatorIQ, for an in-depth conversation about his remarkable journey and strategic vision for the influencer marketing industry. Chris opens up about his rigorous evaluation process, CreatorIQ’s growth potential and alignment with his strategic vision. Drawing o…
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In Ep. 136 of Earned, Conor sits down with Noella Gabriel, co-founder and global president of ELEMIS—the UK-based skincare line with beloved, collagen-powered products that helped the brand achieve an 87% YoY EMV growth. To start, we dive into Noella’s early years which were marked by an intense focus on voice training, and learn how this period of…
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Recorded live from the Cannes Lions International Festival of Creativity, this week’s guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing.…
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In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg share…
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In Ep. 133 of Earned, Conor sits down with Neahle Jones, VP of US Consumer Engagement for L'Oréal’s Consumer Product Division. To start, we dive into L'Oréal’s tried-and-true strategies for crafting authentic and accessible content—including leveraging creative material and influencer collaborations. Neahle discusses how L'Oréal shifted from follow…
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As always, this is the podcast where we ask the important questions… Is Nicolas Cage a legitimate acting genius? An utter piece of silver screen trash? Or somewhere in between? On this episode, we celebrate Loki’s mom with an actual banger… 1996 modern action classic The Rock! Not a ton to disagree about here, but we had lots of fun with it. Give i…
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In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of YouTube Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to YouTube, and Kim explains how the platform’s monetization strategies empower c…
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In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the YouTube Shopping division. To start, we explore how the creator economy has evolved on YouTube and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail thro…
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In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth—founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages so…
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In Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair’s experience on…
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In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks a…
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In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since l…
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In Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional departme…
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In Ep. 126 of Earned, Conor sits down (again!) with Ashton Wall, co-founder of GateMaker Community and expert in all things creator economy. To start, we dive into how Ashton achieved her dream of owning her own B2B company, GateMaker Community—a brand-focused, performance-driven earned media agency built around the power of community. Ashton share…
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In Ep. 125 of Earned, Conor sits down with Jackie Pimentel, Senior Director of Creators and Threads at trillion-dollar social networking conglomerate Meta. To start, we dive into the origin story of Facebook, and learn how our previously fragmented world has become increasingly more connected. Jackie shares why Meta keeps users at the center of eve…
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In Ep. 124 of Earned, Conor sits down with Courtney Shields, social media icon (with over 1M Instagram followers) and Co-founder of fast-growing beauty brand DIBS. To start, we dive into the ups and the downs of product creation, and learn the story behind two of DIBS Beauty’s most successful product launches. Courtney shares why she needs to feel …
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Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only join…
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In Episode 122 of Earned, Conor sits down with Taylor Frankel, Co-Founder and Chief Brand Officer of Nudestix. To start, we dive into the founding story of Nudestix. Back in 2014, at the young age of 17, Taylor launched the brand in collaboration with her mother (Jenny Frankel) and sister (Ally Frankel) back in 2014. With a desire to create a produ…
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In Ep. 121 of Earned, Conor sits down with Chris Ruder, CEO of Spikeball—the world’s largest supplier of roundnet equipment. To start, we dive into the background of Spikeball, which originally launched in 1989, before learning how Chris revived the name in 2004. With his original job being a sales position at Microsoft, Chris shares that he had no…
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For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ’s own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wing…
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