Welcome to “It’s Marketing’s Fault”. If you are a marketer, this phrase is familiar to you. Sometimes deserved, often times not. Don’t worry, you are among marketers and friends here. Let’s discuss how to do marketing the right way. As a side note, in episodes 1 through 37, this was Build That Podcast. The goal of this podcast is to help you learn how to use a podcast to grow your business and expand your influence. If you go back and listen to earlier episode (those before November 2023) yo ...
…
continue reading
How do we equip our families with a biblical worldview? How do we prepare the next generation for life? How do I grow in my walk with the Lord and in my marriage? If you wrestle with these questions, you are in the right place to find answers. This podcast equips families so that future generations may know Christ. Learn Biblical instruction, grow closer to Christ, and apply the tools learned to build a legacy.
…
continue reading
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Look for it in the Fall of 2024. Subscribe to the podcast ...
…
continue reading
Join stand-up comedian Eric Andre every week as he hangs with his friends to talk about BOMBING. They talk about their worst moments bombing on stage, in public, in life, under the influence and many more gnarly stories that may or may not involve audience members throwing a punch.
…
continue reading

1
Taskology: The Art of Action - Leslie Shreve
51:56
51:56
Spill senere
Spill senere
Lister
Lik
Likt
51:56
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Leslie Shreve, a workload management and productivity expert, to discuss effective task management strategies. Leslie, the founder and CEO of Productive Day, introduces her proprietary system, Taskology, which simplifies workload management by focusing on small, achievable t…
…
continue reading

1
Public Education's Hidden History and Agenda
53:45
53:45
Spill senere
Spill senere
Lister
Lik
Likt
53:45
In this episode of the Entrusting the Faith podcast, host Eric Rutherford explores the historical shift from private to public education in America, drawing insights from Samuel Blumenfield's 1979 article, "Why the Schools Went Public." The article can be found here: https://reason.com/1979/03/01/why-the-schools-went-public/ The article delves into…
…
continue reading

1
Video Commerce Trends Explained - Eitan Koter
48:00
48:00
Spill senere
Spill senere
Lister
Lik
Likt
48:00
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Eitan Koter, co-founder and co-CEO of Vimmi, to explore the transformative world of shoppable videos and social commerce. Eitan shares insights into how platforms like TikTok are revolutionizing e-commerce with features that allow users to make purchases directly from videos…
…
continue reading

1
Legal Podcasting for Growth - Robert Ingalls
44:27
44:27
Spill senere
Spill senere
Lister
Lik
Likt
44:27
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Robert Ingalls, founder and CEO of Law Pods, to explore the unique challenges and opportunities of podcasting for law firms. Robert dispels common misconceptions about legal podcasts, emphasizing their role in addressing client pain points and nurturing leads. He highl…
…
continue reading

1
Optimizing Professional Service Finances - Jon Morris
41:03
41:03
Spill senere
Spill senere
Lister
Lik
Likt
41:03
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jon Morris, founder and CEO of Fiscal Advocate, to explore the financial intricacies that professional service firms often overlook. Jon shares insights on the critical role of gross margins, emphasizing the ideal range of 50-60% for profitability and growth. He discus…
…
continue reading

1
Blockchain's Role in Modern Marketing - Alex Nicorici
43:16
43:16
Spill senere
Spill senere
Lister
Lik
Likt
43:16
In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Alex Nicorici, founder of Out of Ordinary, a Web3 consulting firm, and host of Out of Ordinary: a Web3 Marketing Podcast. They explore the misconceptions surrounding Web3, emphasizing its potential beyond just cryptocurrency. Alex shares insights on NFTs, blockchain technolo…
…
continue reading

1
Building Emotive Brands with Purpose - Jim Pietruszynski
24:07
24:07
Spill senere
Spill senere
Lister
Lik
Likt
24:07
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making. Jim shares insights on how 95% of our purchasing de…
…
continue reading

1
Unlocking Mexico's E-Commerce Potential - Ramiro Velasco
43:35
43:35
Spill senere
Spill senere
Lister
Lik
Likt
43:35
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market. Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the im…
…
continue reading

1
AI's Role in Customer Engagement - Nick Martin
50:34
50:34
Spill senere
Spill senere
Lister
Lik
Likt
50:34
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform. They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations. Nick shares insights on how brand…
…
continue reading
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. …
…
continue reading

1
Systems for Entrepreneurial Success - Sonia Narvaez
42:57
42:57
Spill senere
Spill senere
Lister
Lik
Likt
42:57
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast. Sonja shares her insights on the importance of operations in business, emphasizing the need for systems that enhance quality of life rather than stifling it. They discuss the challenges…
…
continue reading

1
Building Two-Way Email Conversations - Josh Kropkof
46:15
46:15
Spill senere
Spill senere
Lister
Lik
Likt
46:15
In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, …
…
continue reading

1
Transforming Text into Engaging Audio - Logan Underwood
41:26
41:26
Spill senere
Spill senere
Lister
Lik
Likt
41:26
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds. Logan shares insights on the growing trend of …
…
continue reading

1
Transforming Content into Gold - Michael Katz
39:21
39:21
Spill senere
Spill senere
Lister
Lik
Likt
39:21
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to foun…
…
continue reading

1
Engaging B2B Podcast Strategies - Rita Richa
54:18
54:18
Spill senere
Spill senere
Lister
Lik
Likt
54:18
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audi…
…
continue reading
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked question…
…
continue reading

1
Empowering Long-Tail Podcast Monetization - PodEngine
43:19
43:19
Spill senere
Spill senere
Lister
Lik
Likt
43:19
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution. They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe …
…
continue reading

1
Who is the God You Worship - Building a Biblical Legacy
33:14
33:14
Spill senere
Spill senere
Lister
Lik
Likt
33:14
Eric Rutherford leads the second session of an all-day workshop on building a biblical legacy. He discusses the importance of thinking long-term and intentionally planning one's legacy of faith to impact future generations for Christ. (Recorded 2022)In the show notes, there may be affiliate links. Don't worry--they don'tcost you anything to click a…
…
continue reading

1
From Overwhelm to Efficiency - Colby Wegter
47:08
47:08
Spill senere
Spill senere
Lister
Lik
Likt
47:08
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Colby Wegter, an entrepreneur dedicated to helping business owners reclaim their time and lead more effectively. Colby shares his personal journey of burning out twice while managing a demanding career and family life. He emphasizes the importan…
…
continue reading

1
Leveraging Podcasts for SaaS Growth - Eric Melchor
36:46
36:46
Spill senere
Spill senere
Lister
Lik
Likt
36:46
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast. They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones. Melchor shares insights on the cha…
…
continue reading

1
Marketing Myths Debunked - Erica Breuer
51:02
51:02
Spill senere
Spill senere
Lister
Lik
Likt
51:02
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer. They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies. Erica shares insights on why small and medium-sized busines…
…
continue reading

1
From Overwhelm to Efficiency--Sarah Noel Block
47:37
47:37
Spill senere
Spill senere
Lister
Lik
Likt
47:37
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers. Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led busine…
…
continue reading

1
BONUS: Today Is a Good Day for Mushrooms w/ Jay Jurden
6:04
6:04
Spill senere
Spill senere
Lister
Lik
Likt
6:04
This is an exclusive bonus clip of my conversation with Jay Jurden. Eric and Jay talk about their drink and drug choices. Also, Eric's confidence is boosted when he's told he has a fat booty. See omnystudio.com/listener for privacy information.Av Big Money Players Network and iHeartPodcasts
…
continue reading

1
Automating Marketing for Efficiency - Gala Ivannikova
42:25
42:25
Spill senere
Spill senere
Lister
Lik
Likt
42:25
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports. Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the be…
…
continue reading

1
BONUS: Stealing Beers from Kings of Leon w/ DJ Douggpound
6:22
6:22
Spill senere
Spill senere
Lister
Lik
Likt
6:22
This is a bonus clip of my conversation with DJ Douggpound. Eric and Doug talk about their pee regiments, stealing beers from King of Leon, being forced to do a drum solo while blacking out, and just trying to survive your twenties. See omnystudio.com/listener for privacy information.Av Big Money Players Network and iHeartPodcasts
…
continue reading

1
AI Unboxed: Marketing and Automation - Andrew Mounier
51:28
51:28
Spill senere
Spill senere
Lister
Lik
Likt
51:28
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing. Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat. The conversation de…
…
continue reading
Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency. Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conv…
…
continue reading

1
BONUS: Tender Touch + Doggie Duties w/ Dulce Sloan
4:39
4:39
Spill senere
Spill senere
Lister
Lik
Likt
4:39
This is a bonus clip of my conversation with Dulce Sloan. Eric and Dulce talk about men being dangerous and annoying, plus why German Shepherds are very dumb. See omnystudio.com/listener for privacy information.Av Big Money Players Network and iHeartPodcasts
…
continue reading