"The B2B Growth Hacking Playbook" dives into the B2B landscape, covering go-to-market channels, operational efficiency, growth strategies working right now, AI-infused workflows, market trends, partnership channels to accelerate growth - and more. Follow the weekly journey as we uncover: - Why growth strategies fail - Unlocking hidden revenue streams - Avoiding expensive B2B mistakes - Maximizing growth hacks that aren't tapped yet - Optimizing for ROI and profitability - Overcoming growth p ...
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The WordPress for SMEs and High-Scale Platforms is designed to help business owners, marketing directors, and other decision makers who want to scale an existing WordPress solution, integrate WordPress within their technical suite or migrate a proprietary framework to WordPress. Mario Peshev is a WordPress Core contributor and the CEO of DevriX - a distributed WordPress agency. DevriX works with SMEs and large enterprises in the automotive, health, banking industries, building unique feature ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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Dive into the world of buying, selling & flipping online businesses & digital assets. This podcast offers real-world advice on buying, selling, and flipping online businesses & digital assets. Hosted by Kristin Jacobsen & Dominic Sullivan. Powered by Flippa.com - The #1 global online platform to buy & sell online businesses & digital assets.
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Top Tier Business Coaching, HoldCos, AI Augmentation, Rev Share Deals w/ James Schramko (#10)
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Join business legend James Schramko as he pulls back the curtain on his remarkable journey - from managing Mercedes-Benz dealerships to becoming a top-rated coach for high-impact entrepreneurs. Get an insider's view of Schramko's unique success blueprint, including his "Three Tool Rules" for essential business efficiency and why timing is critical …
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32 Years In PR: RLM's Chief B2B Earned Media Playbook w/ Richard Laermer (#9)
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Public relations is shifting, and few know it better than Richard Learmer, a PR veteran with over 30 years in business. We sat down to dive deep into what makes PR indispensable, even as AI-generated content and automation flood the market. Richard reveals the timeless strategies that still work, why genuine media relationships matter more than eve…
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How Visitor Identity is Transforming B2B Marketing: Kwanzoo's SiteStop w/ Mani Iyer (#8)
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2024 has been a turning point for B2B marketing - and every progressive B2B company on the planet has been integrating this piece of technology. As organic and social channels have been drying up for many and paid ads performing far less efficiently, maximizing conversion rates and data collection are more important than ever. So while being able t…
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Acquiring and Scaling Profitable Agencies - Nasdaq CEO on Onfolio Growth w/ Dominic Wells (#7)
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What drives successful agency acquisitions? Dominic Wells, CEO of Onfolio Holdings, dives into the intricacies of acquiring profitable online businesses. With a focus on the unique challenges and advantages of agency ownership, Dominic shares how consolidating diverse teams can create unexpected synergies and foster innovation. One of his latest ve…
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Cutting Through the Noise: Strategy Meets Performance Marketing w/ Chris Henrotin (#6)
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How to overcome the digital noise in crowded and oversaturated markets? Discussing agency strategy, performance marketing, omnichannel tips this week with Chris Henrotin, Director of Business Development at Playbook Media, a seasoned expert and former Google executive (one of the first 1,000 hires there), as he shares invaluable insights on navigat…
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In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases. Gert also hi…
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B2B Newsletters - Scaling Stacked Marketer's 100,000+ Audience w/ Emanuel Cinca (#5)
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Newsletters are the key engine of building a 1st party data pool as a defensive mechanism in the B2B space. Meet Emanuel Cinca - Founder of Stacked Marketer, the leading newsletter network for marketing professionals and readers from companies like Meta, Google, Apple, Shopify, Salesforce, HubSpot, Semrush, TikTok (to name just a few!) Manu and I b…
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450,000+ Businesses Sold: Flippa M&A Deep Dive & Digital Acquisitions w/ Blake Hutchison (#4)
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For every founder seeking the path to future exit and investors exploring M&A opportunities and strategic growth deals: We've got you covered with the world's largest marketplace for selling sites and apps. The B2B Growth Hacking Playbook dives into data insights of 450,000+ businesses sold with Blake Hutchison, CEO of Flippa, to uncover how modern…
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How Gamera Beats GA4 For B2B Cookieless Tracking And Revenue Attribution w/ Gareth Glaser (#3)
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Struggling with GA4 for B2B analytics, custom event handling or attributing publishing revenue? The B2B Growth Hacking Playbook digs deep into why Google Analytics 4 falls short for businesses focused on detailed user journeys and event-level analytics. I sat down with Gareth Glaser, CEO of Gamera, to discuss how his company is revolutionizing the …
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B2B Email Courses and LinkedIn Ghostwriting w/ Alexander Dimitrov (#2)
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Ever wondered how email courses can transform your B2B growth? Join us in this episode of The B2B Growth Hacking Playbook with Alexander Dimitrov, the brain behind highly converting B2B email courses and the voice behind renowned executive accounts online. We dig into the power of email courses, LinkedIn ghostwriting, and how to create a seamless l…
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B2B Podcasts Are The Highest ROI GTM Growth Channel Today w/ Ryan Sullivan (#1)
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B2B podcasts, ROI on video strategy in 2024, and why YouTube is king in the era of autogenerated GPT content: The first episode of The B2B Growth Hacking Playbook featuring Ryan Sullivan, founder of Podcast Principles, the mastermind behind some of the most successful B2B video podcasts on the planet. Ryan has interviewed titans like Chris Walker i…
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In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user beh…
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133 - How to Grow a 7 Figure Business with Mario Peshev
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In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success. …
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In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bou…
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#37: The Future of WordPress: Trends and Predictions
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What does WordPress look like in 2024? The platform is climbing up once again and currently powers 43.5% of all websites after a slight dip in the past 18 months. As B2B SaaS are struggling in a market with limited demand, WordPress is going strong. Here's why I expect to see in the coming year.
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131 - How to Sell Your Business with Jonathan Baker
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In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan’s practical tips make the complex process of acquisitions eas…
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130 - Ranking High on Google is Simple
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In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You’ll also learn how to optimize your site and climb Google’s search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks abou…
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129 - Why a Focus on One Platform Is Bad Advice
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In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess b…
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EP8: 6 Types of People that Buy Online Businesses & How To Sell Your Business To Them | Kristin Jacobsen
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Understanding the Types of Buyers for Online Businesses (And How To Sell Your Business To Them) In this episode of the Digital Dealmakers podcast, co-host Kristin Jacobsen explains the various types of buyers for online businesses, and how you can effectively sell your business to them. Discover the six main categories of buyers, including first-ti…
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128 - The Future of AI with Tim Warren
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In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal …
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In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing…
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EP7: Scaling & Exiting Online Businesses | Rachel Murphy
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In this episode of the Digital Deal Makers Podcast, co-host Dominic Sullivan interviews Rachel Murphy, founder of The Grafter. Rachel shares her extensive background in turning around & transforming businesses in both the public & private sectors. The discussion covers Rachel’s approach to helping entrepreneurs scale & exit their businesses, challe…
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127 - How to Sell Your Course with Nicki Krawczyk
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In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales …
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EP6: Common Mistakes Online Business Owner’s Make When Selling Their Business & How To Avoid Them | Fiona Laidlaw
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In this episode of the Digital Deal Makers podcast, hosts Kristin Jacobsen and Dominic Sullivan are joined by Fiona Laidlaw, a leading M&A advisor at Flippa. Fiona shares her journey from starting a fitness business in Australia to leading Flippa's advisory team in Singapore. The conversation dives into common mistakes sellers make when preparing t…
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In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboard…
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In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer…
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EP5: Why Successful Online Business Owners Decide To Sell | Kristin Jacobsen
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Why do successful Online Business Owners decide to sell their business?In this episode of the Digital Dealmakers Podcast, co-host Kristin Jacobsen delves into the motivations behind why successful online business owners decide to sell. Drawing on his extensive experience as an exit advisor and his personal journey of selling his own online business…
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In episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such…
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EP4: Insights From 14 Years Experience In Buying & Selling Digital Assets | Mario Peshev
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In this episode of the Digital Deal Makers podcast, our guest Mario Peshev shares his insights, strategies & tips gained from 14 years of experience in buying & selling digital assets. In this episode, we explore:+ 01:37 Mario's Journey in Online Business and Site Acquisition+ 08:19 The Art of Strategic Acquisitions and Investment Philosophy+ 15:47…
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EP3: Acquiring a SaaS Company From A Buyers Perspective | Ruslan Leteyski
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In this episode of the Digital Deal Makers podcast, we have an in-depth conversation with Ruslan Luteyski, a seasoned acquirer of SaaS companies, particularly in the Shopify app ecosystem.Ruslan also provides valuable insights for SaaS Entrepreneurs & Business Owners on positioning their apps for acquisition, stressing on MRR growth, churn manageme…
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EP2: Journey to a 6-Figure Exit For A Blog | Georgi Todorov
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In this episode of the Digital Dealmakers podcast, we sit down with Georgi Todorov, a self-taught entrepreneur and content creator who successfully built and sold his own content site for six figures.Georgi shares his journey from starting with no knowledge of SEO to mastering it and creating a profitable online business & selling it for 6-figures.…
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EP1:The Path To Exit | Steps To Selling An Online Business
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Welcome to the first episode of the Digital Dealmakers Podcast!In this episode, we introduce what this podcast is about, why it’s worth tuning in & what to expect.We also cover the step-by-step process of selling an online business.🚀🎥 Welcome to Digital Dealmakers: The Online Business M&A Podcast! 🌟Dive into the world of buying, selling & flipping …
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EP0: Intro to Digital Dealmakers | The Online Business M&A Podcast
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What’s the Digital Dealmakers Podcast All About?Tune in and find out! Hosted by Exit Advisor, Kristin Jacobsen and Professional Mergers And Acquisitions Advisor, Dominic Sullivan.Powered by Flippa.com, The number one global online platform to buy and sell online businesses and digital assets.Av Kristin Jacobsen & Dominic Sullivan
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In episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand …
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In episode 121 of the SEOLeverage Podcast, Gert Mellak introduces his team and details their roles in providing comprehensive SEO services. He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategy…
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120 - Practical AI Tools and Actual Use Cases with Joe Fier
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In episode 120 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT for structuring content, Castmagic for podcast production, and Riverside.fm for high-quality recordings. The episode also covers predictions for the AI…
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119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
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In episode 119 of the SEOLeverage podcast, Gert Mellak and Anfernee Chansamooth discuss the benefits of hiring a fractional Chief Marketing Officer (CMO). They cover why businesses, especially small to medium-sized ones, might opt for a fractional CMO over a full-time hire, the strategic advantages this role offers, and how to assess the right fit …
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118 - Content Marketing and AI with Katrina McKinnon
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In episode 118 of the SEOLeverage Podcast, Gert Mellak and Katrina McKinnon explore the intersection of content marketing and artificial intelligence (AI), particularly focusing on tools like ChatGPT. They discuss the advantages and limitations of using AI in content creation, the importance of maintaining authenticity, and how to effectively integ…
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117 - How to Work With a Marketing Agency with Stevie Brown
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In episode 117 of the SEOLeverage Podcast, Gert Mellak and Stevie V. Brown discuss the benefits of working with a marketing agency. They cover the importance of commitment, accountability, realistic expectations, and engagement in the marketing process. The episode also compares in-house marketing versus outsourcing and offers tips for choosing the…
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In episode 116 of the SEOLeverage Podcast, Gert Mellak explores the implications of Google's Search Generative Experience (SGE) on SEO. He discusses how businesses can prepare by creating high-quality, easily understandable content, maintaining brand reputation, and actively managing online information. The episode highlights the potential impact o…
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115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds
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In episode 115 of the SEOLeverage Podcast, Gert Mellak and Wil Reynolds discuss building a successful search marketing team in the era of AI. They cover the challenges of rapid technological changes, the importance of integrating company culture and values, and effective hiring practices. The conversation emphasizes collaboration, innovation, and s…
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In episode 114 of the SEOLeverage Podcast, Gert Mellak discusses the "top-down focus" approach to SEO, emphasizing the importance of placing key information at the top of web pages to align with user and search engine expectations. He uses the analogy of supermarkets placing products at eye level to explain content optimization strategies. In this …
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In episode 113 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of managing your brand's online reputation by ensuring it appears prominently in Google search results. He discusses how to handle situations where competitors or negative content overshadow your brand, and the role of an SEO agency in optimizing brand presence. How wo…
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112 - Podcasting for Profit Workflow with Joe Fier
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In episode 112 of the SEOLeverage Podcast, Joe Fier joins Gert Mellak to discuss effective strategies for monetizing podcasts. They cover building a podcast workflow that leads to profit, using guesting and sponsorships, and engaging audiences through various platforms. They also delve into using AI tools and building a community around audio-only …
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In episode 111 of the SEOLeverage Podcast, Gert Mellak provides a comprehensive guide for beginners on starting with SEO. He covers the basics, including the importance of an onboarding call, creating a strategy document, and conducting SEO audits. The episode also introduces the ERICA Framework for prioritizing SEO tasks. Like any endeavour, it's …
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110 - Podcast Monetization with Jeff Mendelson
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In episode 110 of the SEOLeverage Podcast, Gert Mellak and Jeff Mendelson discuss strategies for podcast monetization, emphasizing the importance of understanding your "Why" behind podcasting. They explore the challenges of making money with podcasts, the significance of quality content, and using podcasts as networking tools. The conversation also…
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109 - Podcasting Strategy in the Age of AI with Joe Fier
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In episode 109 of the SEOLeverage Podcast, Gert Mellak and Joe Fier discuss the evolving landscape of podcasting with the rise of AI tools. They explore how AI can enhance podcast production and post-production processes, maintaining the human connection while leveraging new technology. They also discuss strategic podcast guesting, the "Dream 100" …
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108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny
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In episode 108 of the SEOLeverage Podcast, Gert Mellak and John Henny, a voice coach, share tips for podcasters and YouTubers to become more compelling speakers. They discuss the importance of using voice to connect emotionally with audiences, techniques to re-engage listeners, and the significance of audio in conveying emotion. They also explore t…
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In episode 107 of the SEOLeverage Podcast, Gert Mellak delves into SEO strategies for brick-and-mortar businesses. He covers key tactics such as optimizing websites for local search, claiming Google Business Profiles, and generating online reviews. The discussion also emphasizes creating localized content to enhance visibility and relevance in loca…
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106 - Cross-Channel SEO with Stephan Spencer
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In episode 106 of the SEOLeverage Podcast, Gert Mellak and Stephan Spencer discuss cross-channel SEO strategies, emphasizing the integration of various platforms to enhance website rankings. They delve into the use of AI in content creation, the ethical considerations, and the importance of maintaining human creativity. The conversation also touche…
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