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Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to ta ...
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Coaches On The Couch

Rachel Birchmore and Louise Rodgers

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Coaches On The Couch is the podcast from the coaches behind Step Up (stepuplondon.com) the leadership development programme for architects and built environment consultancies. Co-hosts Rachel Birchmore and Louise Rodgers bring their experience and knowledge of the sector and coaching insights to explore the world of work and progressive leadership through conversations with special guests. Our publication 'Learning from Lockdown' marking 12 months of the podcast is available at http://www.st ...
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Change is happening exponentially around us, and the successful companies and leaders of today and tomorrow must embrace open innovation to help shape our future. Reinventing the Future by HP Tech Ventures talks to start-up founders and entrepreneurs defining tomorrow’s world and experiences to inspire you to tap into your inner innovator. About HP Tech Ventures As the venture capital arm of HP Inc., HP Tech Ventures fosters an ecosystem of innovation and reinvention by pursuing strategic in ...
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The importance of enthusiasm in leadership. Neil Pinder and Emily Foster explore the role of enthusiasm, in life and in work, with Rachel and Louise. Entries for the 2024 Inspire Future Generations Awards are open for developers, organisations and practitioners engaging with young people and children in the built environment. Enter until 15th Novem…
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Rachel and Louise chat about four books that caught their interest over the summer finding links between them and lessons to share with listeners. Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leadership development programmes and coaching for architects…
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Just over a year ago, Common Interest burst onto the scene with the acquisition of former Coke and Airbnb CMO Jonathan Mildenhall’s fabled branding agency, TwentyFirstCenturyBrand. It was one hell of an entrance into the global agency space. Today’s guest is Anthony Freedman, Common Interest’s CEO and Founder. Together we unpack how he’s building a…
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DESCRIPTION For all the talk in agencies about change, transformation and - kill me now - ‘agility’, what exactly do these words mean in practice? And is blundering through ‘change’ causing more harm than good? To shine a light on all this, today’s guest is Neil Perkin - the founder of Only Dead Fish, a consultancy sitting at the intersection of di…
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More and more ‘mini-networks’ are seeking to beat the holding companies at their own game. These often PE-backed groups of agencies can play the agile indie card, and they can also club together to service global clients. Unsurprisingly, each group claims its own point of difference vs the traditional holding company model. Meet The People is one s…
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Having touched on the omnipresent topic that is AI in pretty much every episode, this time we dive right in. Our guest is Chris Johnson, Founder and CEO of the AI consultancy, TomorrowToday. And wow, does he give value for money. While much of the industry discourse around AI centres on creative tools and ideation speed, Chris is focused on commerc…
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Another returning guest. This time, Jo Bacon of Allies and Morrison. Rachel and Louise use this time with Jo to reflect on what has changed, and what has stayed the same, since we first spoke in Feb 2021. Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke lea…
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When it comes to advertising agencies, they don’t come much more prestigious than Omnicom’s DDB. Whenever any of us needs a quote of substance, Bill Bernbach - the B in DDB - is always a rich source of wisdom. So what a treat to sit down with their global CEO, Alex Lubar, to find out what makes DDB successful. Alex speaks to what he sees as the two…
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In this episode, Louise and Rachel catch up with Martyn Evans of LandsecU+I. Martyn was the first guest to join the virtual couch in June 2020 and almost exactly four years on we discuss some of the changes and learning in the context of leadership and post-pandemic workplace.Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore …
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In seven short years, Uncommon Creative Studio has gone from launch to the very top of the advertising world. Alongside the reputation, the awards and of course the work, their deal with Havas now gives them the scale to go truly global. So how can a newly minted agency achieve so much success so quickly? To find out, we sat down with one of Uncomm…
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Sue Unerman is the Chief Transformation Officer of EssenceMediacomX. And having spent 34 years with Mediacom in its various incarnations, it’s fair to say that ‘transformation’ is a subject that Sue knows a thing or two about. Unpacking her personal journey across five decades (sorry, Sue!), this far-reaching conversation explores how to build an a…
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Our guest today is the wonderful Harjot Singh - Global Chief Strategy Officer at McCann & McCann Worldgroup. This is a rich and personal conversation about the impact of people being different in our industry. Harjot has a real way with words and he shares some lovely thoughts, not least on the critical difference between discipline and dogma when …
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In this episode, Louise and Rachel chat with Jo Wright, Managing Director of global practice Perkins&Will (and Step Up client), about her role and the changes she is making in the London studio. Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leadership de…
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This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth. As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhea…
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Ruth Mortimer is the Global President of Advertising Week, so it’s fair to say that she has an unusually broad perspective on our industry, on clients and of course on agencies. In this episode, you can really feel her breadth of knowledge - as well as her passion for creativity - as she compares and contrasts different markets. In particular, Ruth…
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Welcome to series 8! In this first episode of the new series, Rachel and Louise talk to Elliott Wood director, Lisa Drake. Lisa talks about the importance and power of defining a strong organisational purpose, and recalls what her teenage job with the Body Shop taught her about social impact. Coaches On The Couch is co-hosted by Louise Rodgers and …
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Today’s episode is powerful. It's a conversation with Rob Campbell, Chief Strategy Officer at Colenso BBDO in Auckland. The topic is diversity in agencies - and how those of us with privilege can and should be doing more. Rob brings humanity and curiosity to his experience of diversity from beyond the shiny Western boardrooms of Soho and Madison Av…
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How clear are you on what clients REALLY want from agencies? And what if you could ask someone with a unique perspective on how agencies do great work? Our guest on this episode is David Meikle. The classic ‘poacher turned gamekeeper’, he was previously an agency leader, working for Grey and latterly running Ogilvy in Russia, and now he’s a search …
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Louise and Rachel are joined by Tom Larsson, of developer Grow Places. Tom established Grow Places in 2023 and in this conversation he reflects on the drivers behind this, and what he wants to do differently. https://growplaces.comCoaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They desi…
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In this episode, Robin chats with Michael Farmer - Chairman and CEO of Michael Farmer and Co. and an influential author on agency transformation. They discuss the commercial challenges and opportunities facing agencies and explore the need for a radical change in the business model. Michael highlights the stagnation in client growth, the impact of …
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Louise Wyman of CBRE joins Rachel and Louise to talk about how she developed her ‘career of many hats’ across the public and private sectors, and the importance of leading with authenticity. https://cbre.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke …
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Louise and Rachel explore regenerative leadership and how this impacts on Human Nature and the places it is seeking to create. https://humannature-places.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leadership development programmes and coaching for…
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In this episode, Robin is joined by author, thinker and Genius Steals Co-Founder, Faris Yakob. Famed for his ‘digital nomad’ lifestyle as much as his insights, a LOT of agency people ask him about how to go freelance. So he and Robin explore why agency life sucks for a lot of people and what agency leaders can do to avoid great talent choosing to b…
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In this episode, Robin is joined by acclaimed advertising guru Rory Sutherland. Known for his innovative thinking, particularly in applying principles of behavioural economics to advertising and consumer behaviour, he and Robin explore the barriers to innovation in modern agencies. From accidental innovations like Viagra, to the value of inefficien…
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Dinah Bornat of ZCD Architects joins Rachel and Louise to talk about what she has learned about building trust and connection with young people from running wild camping adventures in the countryside with young people.https://zcdarchitects.co.ukCoaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coac…
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Rachel and Louise delve into the world of Generative Design and AI with Keir Regan-Alexander of Arka Works. https://arka.works Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leadership development programmes and coaching for architects, engineers and othe…
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A totally joyous conversation about a successful transition. Louise and Rachel kick off the New Year with a conversation with, and between, Leanne Tritton, founder of ING Media, and her successor as MD, Damian Wild. https://ing-media.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. Th…
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Jennifer De Vere-Hopkins and Ben Marston of Jestico + Whiles, discuss some of the initiatives the practice is taking to support the next generation of architects and designers. https://jesticowhiles.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leade…
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Holly Lewis, co-founder of We Made That, joins Louise and Rachel to talk about the studio’s experience of becoming a Certified B Corporation and the impact of that on projects, practice, people and leadership. https://wemadethat.co.uk Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They …
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Rachel and Louise share their summer reading list and bring you insightful chat about four of the books that have inspired, provoked and even irritated them over the last few months. https://stepuplondon.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke …
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In this episode, Alex Dunphy, chief executive officer and co-founder of Adaptiiv, discusses how Adaptiiv is working to provide the highest standard of personalized healthcare to every patient, their powerful partnership with HP Tech Ventures, his path to entrepreneurship, and more. Learn more about Adaptiiv at https://www.adaptiiv.com/. Learn more …
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Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leadership development programmes and coaching for architects, engineers and other consultancies across the built environment. For more information, please visit www.StepUpLondon.com Louise, Rachel and Emma K…
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Tina Norden, partner and principal at Conran and Partners, joins Rachel and Louise on the virtual couch to talk about the legacy of Sir Terence Conran and the challenges and opportunities of leading business hubs in London and Hong Kong. https://conranandpartners.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are e…
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Louise and Rachel are joined by Linda Thiel, Partner of White Arkitekter and Director of the London Studio, about the challenges of leadership in a flat, non-hierarchical, structure; and the cultural impact of White’s Scandinavian heritage. https://whitearkitekter.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are …
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Part two of our sustainability podcast with Rose Bard from Orms, Laura Baron from Purcell, Eric Bull of SEW, Stephanie Crombie from Morrow + Lorraine and Ruth Oates of Buro Four. In this episode the focus is on collaboration; sharing best practice; and safeguarding mental health. Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchm…
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A couch full of sustainability leads - Rosie Bard from Orms, Laura Baron from Purcell, Eric Bull of SEW, Stephanie Crombie from Morrow + Lorraine and Ruth Oates of Buro Four - come together to discuss their roles and the influence they have within their organisations. The first of two podcasts with these guests. Coaches On The Couch is co-hosted by…
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Rachel and Louise are joined by Andrew Lerpiniere and Tom Webster to talk about what being an ‘ethical engineer’ means at Webb Yates Engineers, and how they are managing ‘stepping up’ and ‘stepping back’. https://webbyates.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design a…
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Colombian-born Natalia Uribe, Director of AFK Studios, chats to Louise and Rachel about how her placemaking work is informed by her own background and how this influences her leadership style. https://afkstudios.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver …
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Hanif Kara OBE joins Rachel and Louise to talk about how AKT II developed a reputation for design and innovation and how they inspire the next generation. Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leadership development programmes and coaching for ar…
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Rachel & Louise are joined by a panel of built environment leaders for a special COTC event to discuss social capital. What is it? And how do you build, or rebuild, it? Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deliver bespoke leadership development programmes and c…
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Founders and next-gen leaders of ING Media and Bennetts Associates join Louise and Rachel to discuss what is often seen as the thorny topic of succession and the challenges and benefits of moving towards an employee-owned structure. Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They de…
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Damien Sharkey, Managing Director of build-to-rent developer HUB Residential, talks to Rachel and Louise about his transition from architecture to development and shares his thoughts on making space for future leaders. https://hubresidential.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coa…
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Louise and Rachel are joined by Simon Henley and Gavin Hale Brown, directors of Henley Halebrown, to talk about the importance of consistency in their work, both as leaders and as architects. https://henleyhalebrown.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches. They design and deli…
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Rachel and Louise discuss some of the key themes made by guests at the Coaches On The Couch summer party, when they were asked “What do we need from leaders today” as well as which COTC pod they liked best, and why. https://stepuplondon.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and leadership coaches.…
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Chris Williamson of Weston Williamson joins Rachel and Louise to talk about the practice’s new partnership with engineering company Egis and describes how the success of his long working relationship with Andrew Weston relies partly on playing to each others’ strengths. https://westonwilliamson.com Coaches On The Couch is co-hosted by Louise Rodger…
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Rachel and Louise chat with Oliver Lowrie and Jon Ackroyd of Ackroyd Lowrie about the power of teams and how to harness it; their use of external consultants; and why they think thought-leadership is an important part of their role. https://ackroydlowrie.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and l…
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Karen Mosley of HLM Architects is Rachel and Louise’s guest. She tells the story of her 36-year journey with HLM, from fresh-faced school leaver to MD. There are many lessons here including about how the encouragement of life-long learning, which plays to people’s strengths and is linked to purpose, helps to create a culture of belonging. https://h…
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Rachel and Louise talk to Emily Stupek of Buro Four about how she has carved out a niche for herself within Buro Four; developing her own career, leading the company’s activity in science and innovation and opening a new office in Oxford. https://burofour.com Coaches On The Couch is co-hosted by Louise Rodgers and Rachel Birchmore who are exec and …
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Andy Matthews, co-founder (with James Roach) of newly-established practice Roach Matthews, joins Rachel and Louise on the virtual couch to talk about setting up a studio, inclusive leadership, and what it was like to receive an ADHD diagnosis at the age of forty-two-and-a-half. https://www.roachmatthews.com Coaches On The Couch is co-hosted by Loui…
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