Beste Refine Labs podcaster (2024)

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From Corporate Cubicle to Podcasting Powerhouse - Bootstrapping a $3.6M ARR Business (Resume Assassin presents Recruiting Insider) 29:19

1d ago29:19

29:19

Mary Southern LinkedIn Mary Southern Website Mary Southern Calendly Resume Assassin presents Recruiting Insider Podcast Tom Hunt on LinkedIn Tom Hunt on X Fame Website Companies Mentioned: Ernst & Young Accenture Upwork Intercom Workday Zendesk Ramp Circle LeanData Signify People.ai Confessions of a B2B Entrepreneur is handcrafted by our friends ov…

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Snacks 27: Remarketing Objectives & Process 12:46

1d ago12:46

12:46

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube…

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LinkedIn Marketing Strategy for B2B and Personal Brands with Garrett Caudle 53:47

3d ago53:47

53:47

In this episode, Paris interviews Garrett Caudle, CEO of Influent, an executive social agency, to discuss the untapped potential of LinkedIn for B2B marketing. The episode discusses common misconceptions about LinkedIn, the importance of quality over quantity, and strategies for building a successful marketing presence. Paris and Garret also explor…

1
RV210 - How GTM Efficiency Impacts Revenue Multiple and Enterprise Value | Go To Market Live Episode 29 34:00

4d ago34:00

34:00

In this week’s live event, Chris shares invaluable insights into how SaaS companies can strategically optimize their marketing and sales spend to enhance their enterprise value. This episode focuses on the correlation between go-to-market efficiency and revenue multiples, presenting findings that challenge the conventional wisdom of growth-at-all-c…

1
RV209 - High-Efficiency Outbound Strategy Secrets | TLDR: The B2B SaaS Growth Podcast 28:49

8d ago28:49

28:49

Chris joined Ishaan Shakunt, founder @ Spear Growth, on the TLDR podcast to talk about outbound marketing, offering a stark contrast to traditional high-volume approaches. Chris emphasizes the importance of strategic, personalized outreach over sheer quantity, focusing on the sender's credibility, the specificity of the offer, and the optimal timin…

1
What Bridgewater Associates Can Teach Us About Management with Dave Kline of MGMT Accelerator 30:59

14h ago30:59

30:59

Dave Kline LinkedIn Dave Kline X MGMT Accelerator LinkedIn MMGT Playbook Newsletter Limelight LinkedIn Limelight Website Invisible LinkedIn Invisible Website Invisible YouTube SkillScouter LinkedIn SkillScouter Website Bridgewater Associates LinkedIn Bridgewater Associates Website Ray Dalio LinkedIn Ray Dalio X Principles: Ray Dalio Books Website B…

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RV208 - Revenue Planning and KPIs for 2025 | Go To Market Live Episode 28 43:19

11d ago43:19

43:19

In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importance of clear segmentation in go-to-market strategies. Chris highlights the crucial distinction between key performance indicators (KPIs) and attribution metrics in business planning. He offers actionable…

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Incorporating Founder-Led marketing & Sales Into Your BizDev Strategy | Megan Bowen on Becoming a Hiring Machine 49:12

11d ago49:12

49:12

From Becoming a Hiring Machine “In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. Throughout the conversation, Sam and Megan discuss founder…

1
RV207 - Chris Walker’s LinkedIn Playbook 51:25

14d ago51:25

51:25

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a LinkedIn strategy masterclass, covering strategies, evolving trends, and practical tips. Chris starts by reflecting on his LinkedIn journey, from starting in his living room to becoming one of the highest producing content creators on the platform. Chris and Erik discuss how LinkedIn's algor…

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LinkedIn Jail and the $4M ARR Flywheel Lessons in Resilience (Confessions of an EOS Implementer) 47:55

16d ago47:55

47:55

Ryan Hogan on LinkedIn Talent Harbor Website Talent Harbor on LinkedIn Tom Hunt on LinkedIn Tom Hunt on X Fame Website Confessions of an EOS Implementer Website Ryan x Tom on Confessions of an EOS Implementer: Episode 20 Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How…

1
Snacks Episode 26: Copywriting Dos & Don'ts 4:49

17d ago4:49

4:49

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik digs into the do's and don'ts of copywriting, how to approach a style guide, and staying ahead of the competition without sacrificing your why. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠…

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RV206 - Enhancing Unit Economics for Optimal Revenue Growth | Go To Market Live Episode 27 52:03

18d ago52:03

52:03

In this week’s live event, Chris discusses the complexities of unit economics, pipeline coverage, and go-to-market efficiency. He starts the session with a deep dive into the concept of revenue breakpoints and how they serve as critical metrics for analyzing business scalability from $20 million to $100 million ARR. Chris stresses the importance of…

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Stop Wasting Money on Marketing | Megan Bowen on the Unpolished MBA Podcast 34:55

19d ago34:55

34:55

From Unpolished MBA Podcast: Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, a…

1
RV205 - Building Content Momentum 40:26

22d ago40:26

40:26

Chris joined Adam Kitchen live to talk about building momentum with content marketing in the B2B space. Chris shares his expert insights on setting the right KPIs and metrics, distributing content effectively, and ensuring it differentiates in a competitive landscape. He offers a fresh perspective on creating net new knowledge and leveraging techno…

1
LinkedIn Growth, Inbound Hiring, and Scaling a Service Business (Innovators Can Laugh) 25:12

23d ago25:12

25:12

Eric Melchor LinkedIn Innovators Can Laugh LinkedIn Innovators Can Laugh Website B2B PodPros - B2B Podcast Ads LinkedIn B2B PodPros - B2B Podcast Ads Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Fame LinkedIn Fame Website Dragons’ Den - Male leggings? Song recommendation: Deadbeat Gospel by Barry Can't Swim Relaxation To…

1
Snacks Episode 25: Staying Consistent in Your Brand Voice 6:07

24d ago6:07

6:07

Senior Copywriter Erik Sena joins Steph Crugnola on Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In this episode Erik covers how to stay consistent with your brand's voice while finding ways to stand out and break through the noise in saturated markets. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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RV204 -The 12 Revenue Breakpoints | Go To Market Live Episode 26 46:19

25d ago46:19

46:19

In this week’s live event, Chris starts with detailing essential strategies for sustaining business growth and optimizing go-to-market efficiencies. Chris emphasizes the importance of leveraging the slow month of August to build momentum for the end of the year, advocating for relentless dedication and a willingness to perform tasks others avoid. M…

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Scout & Land Cruiser Adventures - Patrick Kesler (@scoutlegacy) 1:20:39

25d ago1:20:39

1:20:39

On this episode, Chris goes back to the roots of the podcast and interviews classic 4x4 collector Patrick Kesler. They discuss the beginning of Patrick's classic 4x4 passion and how he began building his well curated collection of International Harvesters and Toyota Land Cruisers. Patrick's collection has grown to include New Legend and Anything Sc…

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Expert Session: Marketing in Competitive Categories with Kyle Coleman 45:56

26d ago45:56

45:56

In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. The…

1
RV203 - B2B Essential Mindset 21:37

29d ago21:37

21:37

Chris joined David LaCombe to talk about essential mindsets for B2B marketers. David applauds Chris for his insightful teachings and delves into the critical role of mindset for marketers aiming to succeed in the B2B space. The discussion explains how understanding business objectives leads to crafting effective marketing strategies, changing marke…

1
Changing The Working World with Tony Jamous of Oyster 25:24

30d ago25:24

25:24

Tony Jamous LinkedIn Tony Jamous X Oyster HR Website Oyster HR LinkedIn Oyster HR X Vonage SMS API (formerly Nexmo) Website Nexmo LinkedIn Nexmo X Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most …

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Snacks Episode 24: Finding Your Unique Brand Voice 5:42

1M ago5:42

5:42

Senior Copywriter Erik Sena joins Steph Crugnola on this episode of Stacking Growth Snacks to talk about Establishing a Unique Brand Voice. In the episode Erik covers how to find your voice as a brand - the factors to consider, strategies to employ, the importance of finding your 'why', and the research that will help support your journey. See the …

1
RV202 - MUST LISTEN: Your GTM is a Revenue Factory | Breaking Down GTM for CEOs and CFOs| Go To Market Live Episode 25 50:30

1M ago50:30

50:30

In this week’s live event, Chris started by covering the complexities and nuances of go-to-market strategies for B2B companies, focusing on the pivotal roles of the CEO and CFO. He discusses the seasonality of sales cycles, particularly the impact of summer months on deal closures, and how companies should align their forecasting and budgeting stra…

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Expert Session: Demand Creation that works requires Messaging Validation with Peep Laja 48:22

1M ago48:22

48:22

Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the discussion digs into the tangible impact that effective messaging and validation can have on demand generation strategies and sales velocity. This session is a deep dive into the processes and methodolog…

1
RV201 - B2B Marketing Evolution | Scaleup Valley Podcast 38:45

1M ago38:45

38:45

Chris joined Mike Dias on the Scaleup Valley podcast to explore his career journey and the founding of Refine Labs and Passetto. He begins by discussing his early work in B2B companies, where he noticed a disconnect between market trends and traditional go-to-market strategies. His pivot to marketing in 2016 paved the way for the creation of Refine…

1
Jesse Pujji Reveals How He’s Building His HoldCo (Gateway X) 33:57

1M ago33:57

33:57

Jesse Pujji LinkedIn Jesse Pujji Twitter Andrew Warner LinkedIn Andrew Warner Twitter Tinuiti x Ampush website Gateway X website Growth Assistant website Bootstrapped Giants podcast and newsletter Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our…

1
Snacks 23: Inbound Buying Experience - Increasing Conversion Rates 13:10

1M ago13:10

13:10

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they focus on working with sales to increase conversion rates, including nailing the first meeting, making your research count, and making your CRM the source of all truth. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You…

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RV200 - Strategic Revenue Growth and GTM Efficiency | Go To Market Live Episode 24 52:04

1M ago52:04

52:04

Thank you all so much for listening to B2B Revenue Vitals as we hit our 200th episode!! In this week’s live event, Chris explores the intersection of marketing, finance, and sales, emphasizing the importance of a cohesive go-to-market strategy. Chris kicks off the conversation by emphasizing the critical need for alignment across various functions …

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Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders 57:41

1M ago57:41

57:41

On the April Expert Session, Chris Walker was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs. They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think ab…

1
RV199 - Expert Session: GTM Programs & Marketing ROI 46:40

1M ago46:40

46:40

Chris was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance. Tom emphasizes the importance of narrowing down account fo…

1
The 9 Strangest Things I Do to Manage My Autoimmune Disease (AS) 44:34

1M ago44:34

44:34

Welcome to another episode of Gut Heroes! In this episode, I dive into some of the strangest things I do to manage my autoimmune disease. I share my personal insights and experiences using some 'unconventional' approaches that have helped me manage ankylosing spondylitis (AS), but can also be helpful for anyone dealing with a chronic health conditi…

1
Fame's Success, Low Finance Costs, and LinkedIn Organic Growth (Parker Olson's LinkedIn Live) 21:58

1M ago21:58

21:58

Parker Olson on LinkedIn Book an Appointment with Parker Parker x Tom on LinkedIn Live Stealth Startup on LinkedIn Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creatin…

1
Snacks 22: Inbound Buying Experience - Process, People, Technology 12:16

1M ago12:16

12:16

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they walk through how to refine your website conversion process, how to leverage the people involved on all sides, and use technology to streamline the customer experience. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouT…

1
RV198 - Content Strategy AMA 54:30

2M ago54:30

54:30

Chris Walker joins Erik Jacobson, CEO at Hatch, to host a full hour AMA on Content Creation. This session dives deep into the nuances of content strategy, focusing on the importance of integrating various content forms—such as podcasts, social media, YouTube, and blogs—into a unified strategy that aligns with business goals. Chris and Eric discuss …

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Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio 51:44

2M ago51:44

51:44

In our March Expert Session, Chris Walker was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical impleme…

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RV197 - Marketing ROI and Unit Economics | Go To Market Live Episode 23 55:41

2M ago55:41

55:41

In this week’s event, Chris talks marketing budgets, unit economics, and go-to-market strategies. Kicking off with a company update from Passetto, Chris shares the exciting news of their expanding team and the positive trend in customer renewals, signaling early success. He emphasizes the importance of unit economics in marketing, debunking the myt…

1
Building A $25m Agency with Garrett Mehrguth of Directive 34:21

2M ago34:21

34:21

Garrett Mehrguth on LinkedIn Directive's website Garrett Mehrguth's Course Garrett Mehrguth's YouTube Channel Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A M…

1
Snacks 21: Inbound Buying Experience 12:45

2M ago12:45

12:45

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they define the inbound buying experience, talk about ways to optimize the process for your buyers, and cover core KPIs and measurement tools. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on …

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How to Travel With an Autoimmune Disease and a Challenging Diet 37:20

2M ago37:20

37:20

In this episode, I explore practical strategies for travelling with an autoimmune disease and specific dietary requirements. I share my own personal experiences from my recent trip to the Faroe Islands and offer some of the insights I've gained over the years managing my ankylosing spondylitis through diet and lifestyle changes. I discuss: ✔️ Prepa…

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RV196 - Maximizing Go-to-Market Strategies for Enhanced Business Growth | Go To Market Live Episode 22 51:42

2M ago51:42

51:42

In this week’s event, Chris shares his recent reflections and insights following a rejuvenating vacation in Italy. He emphasizes the importance of taking breaks to gain new perspectives on business strategies and operations. Through a holistic approach, he discusses everything from achieving marketing efficiency and improving sales win rates to the…

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Mid Year Truck & 4x4 Market Update with Chris Picconi, Classic 4x4 & Brian Ellis, Fourbie Exchange 1:39:26

2M ago1:39:26

1:39:26

On this episode, Chris is joined by guest co-host Brian Ellis, Founder and CEO of Fourbie Exchange. They talk about the performance and their outlook on the truck and 4x4 markets, winners and losers in the market and marketplace integrity. After a tumultuous 2023 in the collector vehicle markets, 2024 is stabilizing and showing signs of appreciatio…

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Expert Session: Scaling a Demand Engine, with Alice de Courcy 45:03

2M ago45:03

45:03

In our February Expert Session, Chris Walker was joined by Cognism’s Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's mark…

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Fixing the Now: Powerful, Practical Ways to Reduce Pain and Stress ‘In the Moment’ 36:17

2M ago36:17

36:17

In this episode, I explore powerful, practical ways to reduce pain and stress 'in the moment'. I share personal strategies I've developed over the years to help shift into a better, less painful, less stressful state, including: ✔️ Using the 'third person' perspective to reframe stressful thoughts ✔️ Tackling challenging tasks immediately to avoid …

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Podcast Processes, Premise, and Building Authority (Maker Mixtapes Ep) 25:39

2M ago25:39

25:39

Tom Whatley on LinkedIn Grizzle's website Maker Mixtapes Maker Mixtapes on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO …

1
Snacks 20: Building a Unique Paid Search Strategy 13:15

2M ago13:15

13:15

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search. See the video on our ⁠⁠⁠…

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RV195 - LinkedIn Strategy and B2B Trends | Good Content 46:39

2M ago46:39

46:39

Chris joined Peter Conforti on the Good Content series to discuss a range of critical topics in B2B Marketing and SaaS. From dissecting LinkedIn’s algorithms to redefining go-go-market strategies in the current economic environment, Chris brings a wealth of knowledge and practical insights to the table. Chris kicks off the discussion by sharing his…

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Expert Session: Leveraging Social and Community to Create Demand 46:57

2M ago46:57

46:57

For our first Expert Session of 2024, Chris Walker was joined by Exit Five’s Dave Gerhardt to talk about how Social and Community can help create demand. The conversation kicks off with an overview of how companies can leverage communities and influencer partnerships to diversify their marketing strategies beyond LinkedIn and Google paid budgets. T…

1
Selling An Agency For 8 Figures with Luke Tobin of Tobin Capital 26:46

2M ago26:46

26:46

Luke Tobin's Newsletter Cadastra's website Digital Ethos's website Luke Tobin's social media accounts LinkedIn TikTok Instagram X Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episod…

1
Snacks 19: Paid Search Audit - Results, Insights, Next Steps 13:28

2M ago13:28

13:28

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the results typically seen in an audit, what to do with those insights, and next steps to take to make sure your data stays clean and efficient. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Y…

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RV194 - Mastering Marketing for Startups | GTM Cheat Code 40:52

2M ago40:52

40:52

Chris joined Josh Wagner and Justin Gray on the Cheat Code podcast to explore transformative marketing strategies and the critical role of customer understanding in today’s business landscape. Chris shares his journey from the early days of his career to becoming a leading figure in B2B marketing, emphasizing the need for qualitative research and t…

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