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There’s a wealth of books out there that can inform our practice of developer relations. But which books are most useful? The DevRel Book Club welcomes one DevRel professional each month to share a book that has impacted their career and practice for the positive. Join Matthew Revell and Ramón Huidobro for the live stream of each book club, where you can take part directly, or catch up with past episodes by watching the videos or subscribing to the podcast.
 
DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.
 
Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent community growth platform that enables you to unlock community insights so you can grow happier customers, measure outcomes, and drive business imp ...
 
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show series
 
This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum …
 
his episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success, together with: Jennifer Sable Lopez - Head of Developer Relations at Contentful Chris Bledsoe…
 
In this 32-minute convo, Chris Riley, Senior Manager of DevRel at HubSpot, talks about getting started in a DevRel career, the evolution of the DevRel industry, and leading DevRel for modern apps today—including creating developer-focused programs for devs at companies building products for "non-technical" users. Community and DevRel leaders perfor…
 
In this 32-minute convo, Alina Din, Community Manager at Retool, talks about leading the Retool community and what it took to earn internal, cross-functional stakeholder excitement and investment to support and grow it. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, an…
 
In this 21-minute convo, Jeremy Daly, GM at Serverless Cloud, gives a glimpse into creating content that both empowers and brings communities together: newsletters, podcasts, blog posts, events, and talks. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build produc…
 
In this 25-minute convo, Rosie Sherry, Community Executive Officer and founder of Rosieland, talks about activating community engagement flywheels and having conversations that lead you to the right thing. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build produc…
 
In this 13-minute convo, Mark Tan, Product and Community Builder for Web3 communities, and Mike Ma, co-founder at Research Rabbit, give us a foundational overview of what Web3 is and discuss how it might affect community building in the next year. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, …
 
In this 11-minute convo, Lacey Kesler, Senior Community Education Manager at Webflow, discusses how she and the team determine which educational programs they need to build, for who, and how. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experie…
 
In this 14-minute convo, Olympia Trumbower and Kyler Middleton, Head of Community and Cloud IAM Advocate at IAM Pulse respectively, talk about the importance of advocacy roles, onboarding as a new team member, and setting goals for the first 30, 60, and 90 days. Community and DevRel leaders perform incredible feats to grow, engage, and support thei…
 
In this 16-minute convo, Jenny Weigle, Chief Community Officer and Strategic Community Consultant, lays out a timeline and roadmap for building an ambassador program including the who, what, why, where, when, and how. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and …
 
Erin McKean is a lexicographer, documentarian, dressmaker, novelist, and the founder of the Wordnik online dictionary. She is also Ramón and Matthew's guest for this episode of the DevRel Book Club. Erin shares how Kathy Sierra's book "Badass: making users awesome" has influenced her career in developer relations, open source, and technical documen…
 
In this 11-minute convo, Jared Jones, Director of Ecosystem and Partnerships at Moov, talks about why Moov's thriving open-source community was such a big factor in convincing him to join the team—and what it means for business success. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower the…
 
In this 12-minute convo, James Beswick, AWS Serverless DA team leader, talks about creating educational content and workshops that enable people to get started and grow with new technologies like AWS Serverless, including the Innovator Island workshop and the live, interactive Serverlesspresso kiosk. Community and DevRel leaders perform incredible …
 
In this 29-minute convo, Ale Murray, Director of Community at Confluent, discusses how she and her team built the Confluent community on five pillars: Hackathons, Leaders, Digital Platforms, Conferences, and Meetups, how she empowers Confluent's community to build each other up, and what she looks for when hiring new community team members. Communi…
 
Developer relations is a lot like art. There's a blank canvas you need to fill. Often, that can be intimidating to the point of making it hard to even get started. In this episode, Adam DuVander shares how Steven Pressfield's The War of Art has helped him to overcome "resistance", which is an idea presented in the book as an outside force that stop…
 
In this 41-minute convo, Sandi Lin, co-founder and CEO at Skilljar, discusses how investing in customer education is a triple win: A win for customers who just started with a product, a win for businesses that have more successful customers who drive more revenue, and a win for society to help close the income and skills gaps. Community and DevRel …
 
In this 24-minute convo, Shahed Khan, co-founder of Loom, discusses the importance of building with and for a product's user community from the very beginning and how he and his co-founders baked a reverence for community input and feedback into the organization at every level. Community and DevRel leaders perform incredible feats to grow, engage, …
 
In this 12-minute convo, Max Pete, Community and Customer Support Lead at SuperHi, discusses co-creating and delivering programs, like community-run Accountability Clubs and AMAs, with the SuperHi community. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build prod…
 
In this 34-minute convo, Mary O'Carroll, Chief Community Officer at Ironclad, talks about building Ironclad's community V2, what it means to have Community in the C-suite, and embracing community as a win-win in terms of empowering people and building a stronger business. Community and DevRel leaders perform incredible feats to grow, engage, and su…
 
In this 10-minute convo, Kyle Eaton, Growth Lead at Superconductive and Community Manager of Great Expectations, talks about building community through consistent programming like meetups, hackathons, and shared learning experiences. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their …
 
In this 12-minute convo, Jake Randall, Chief Operating Officer at Common Room, talks about the power of community to change the trajectory of business—today and in the future. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love…
 
In this 51-minute convo, Evan Hamilton, Director of Community at HubSpot, former community manager at Reddit, and strategic community consultant, discusses the layers of community (audiences, fandoms, and true communities), effective ways for helping internal teams understand the impact of community work, how to set moderators up for success, and t…
 
In this 35-minute convo, Lenny Rachitsky, creator and author of Lenny's Newsletter and the "Friends of Lenny's Newsletter" community, discusses the inspiration behind Lenny's Newsletter, how the community got started, the added value community can bring to its members as whole, and what responsibility hosts and companies have to their communities. …
 
In this 17-minute convo, Kyle Hagge, Lead Community Manager at Morning Brew, talks about building and designing community-based curriculums and implementing cohort feedback to uplevel the skills of every learner. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build…
 
In this 14-minute convo, Gabrielle Leith, Community Manager at Bramble, discusses balancing multiple communities' needs and making the community more discoverable across surfaces. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people …
 
In this 54-minute convo, Erica Kuhl, community consultant and strategist, talks about distilling her learnings across 17+ years building the Salesforce Trailblazer community into core strategies for building communities across market spaces, sizes, and scopes. Community and DevRel leaders perform incredible feats to grow, engage, and support their …
 
In this 12-minute convo, Tessa Kriesel and Rachel Sunderland, at the time both at Lacework, discuss hiring for and stepping into a new community management role, and how to empower new community team members to be successful from the start. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower…
 
In this 13-minute convo, Steph Nakano and Jephtah Abu discuss specific actions community leaders can take to bring more diversity, equity, and inclusion into both their communities and the internal teams that support them. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses,…
 
In this 13-minute convo, Ryland Goldstein, Head of Product at Temporal, discusses how he and the team are working to open up Temporal to a broader set of developers. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day…
 
In this 49-minute convo, Richard Millington, community consultant, founder at FeverBee, and three-time author, discusses what every community builder can learn from Gordon Ramsay: Do less so you can focus more on what truly delivers value. It starts with creating a well-defined community strategy. Community and DevRel leaders perform incredible fea…
 
In this 25-minute convo, Jeff Barr, VP & Chief Evangelist at AWS for over 20 years, talks about the importance of making developer education accessible and approachable, showing up for your community both in-person and online, and truly welcoming new members into community spaces. Community and DevRel leaders perform incredible feats to grow, engag…
 
In this 35-minute convo, Joshua Zerkel, Head of Global Engagement (Community and Lifecyle) at Asana, discusses the importance of internal roadshows to evangelize community within your company, why reporting on two types of metrics—program health metrics and business impact metrics—is table stakes, and building community programs with end goals in m…
 
Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent c…
 
Theme of the week Why do you need a content plan on top of a marketing plan? In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about: Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start…
 
Tessa Mero joins Matthew and Ramón to share how the book The First 90 Days has influenced her career in DevRel. https://youtu.be/dzIUk_OXTOA During their discussion, they cover: 02:55: How meeting with an executive coach has helped Tessa frame her DevRel career progression 07:20: The idea of achieving break even in a new role 10:10: How to handle g…
 
Theme of the week: How will Web3 affect DevRel? In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "Developer Marketing & Relations: The Essential Guide". We talk abou…
 
Theme of the week: How do you give developers what they need? In this special episode, we're joined by two guests: Gary Gonzalez, Managing Director at Catchy Moschoula Kramvousanou, CEO at SlashData Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically: The most com…
 
Have your say on the Developer Program Leaders survey here! Theme of the week: How do you start building your DevRel strategy? In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about: His priorities when it comes to DevRel strategy How he measures the success of his strategy How he articulates the value …
 
Events, whether in person or online, are an essential part of many developer relations programs. But are we doing them as well as we could be? In this episode of the DevRel Book Club, Suze Shardlow shares how Priya Parker's The Art of Gathering has influenced her approach to events. If you prefer, catch the video: https://www.youtube.com/watch?v=e8…
 
Theme of the week: Is DevRel a cost centre? In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value. Together we talked about: What he loves most about developer relations His biggest challenges The skills that matter for DevRel hires Wh…
 
Theme of the week: How do you balance being between developers and your company? The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about: Her favourite thing abou…
 
Blogs and, later, social media created business opportunities that would have been unviable without the potential for a global audience. Using community building, amongst other techniques, entrepreneurs have been able to reach customers through a shared interest. In Superfans, entrepreneur Pat Flynn shares the story of how building a personal follo…
 
There are relatively few books on community management that draw on academic research. Building Successful Online Communities, from MIT Press, is a collection of papers that provide practical, evidence based insights that will help anyone working in developer relations. In this opening episode of the DevRel Book Club, Joe Nash joins Matthew Revell …
 
Theme of the week Do VCs care for developer education? With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed? To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Br…
 
Theme of the week "How do you create content developers love?" Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more? Raphael Mun joined us to ta…
 
Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they de…
 
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