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Floor Academy - Helping flooring, tile and stone contractors own an asset

Kyle Hedin - Speaker, Mastermind Facilitator, Writer, Content Creator, Business Therapist, and Contractor

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Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking. Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business adve ...
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Where do you actually make money? I used to think it was in the field. That was where I did the work that produced the revenue for the company. Therefore you make your money in the field. I learned that was a lie. Revenue is produced in the field but made behind the desk. When you truly know your numbers and study your business to know your costs, …
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Where do you find employees? How do you recruit? How do you retain them? All great questions that are consistently asked. Most of the time we are finding guys and gals from current employees, online posts, or the fact that the neighbor kid needs some work. This works to a point but it doesn’t help us grow a mainstream presence or grow a larger reac…
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Traditionally in the trades, boys will follow in their father’s footsteps and pick up the family business. This is a timeless tale. Only in modern society has it begun to change where kids run off with their own ideas of what they want to become and accomplish. It’s not so bad overall, but how can we create the next generation of flooring professio…
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Starting a business is rough. Just because you know how to do something does not mean you know how to sell it. From there is only gets more complicated as you have to learn how to market yourself, what to charge, how to manage a schedule, and so much more. Everyone is told there is no money in construction unless you go out on your own and yet no o…
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What’s the difference between being a painter, welder, plumber, framer, flooring installer, tile setter, or stone mason? What’s the difference between the country you live in compared to others around the world? Do you really think that your individual location, clientele opportunities, education opportunities and other conditions have that big of …
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How much is too much? The pricing debate is proposed again. What should you be charging to complete your projects? Ken Ballin made a post about a bid for a $2500 backsplash and part of Facebook lost their minds. Listen in as we discuss why it is priced the way it is and how you need to price your work. Support the Show.…
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How do you deal with pushy clients? How do you handle them controlling the project, materials, schedule, etc? Are you not the professional? What happens when trust is lost or not established? Sometimes you just have to fire your client and there is nothing wrong with that. Contracts have natural breaking points in them for a reason and it is ok to …
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I can’t trust anyone to do it as well as me. No one does it how I train them to do it. If I’m not there, they take shortcuts. No one will ever take as much pride in the company as I do. These are all complaints I see consistently from contractors who are struggling to grow their business and find a way to not only add additional crews but not be st…
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As a leader it can be hard to relate to your team at times. Whether it be because of interests, age gaps, maturity levels, or personality, it is something we need to learn to overcome. A team is only as good as their leader and if the leader is unable to find a way to connect, motivate, encourage, and build up their team, there isn’t going to much …
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Do you have competition locally or do you have trusted partners? What about nationally? Internationally? Are you utilizing your relationship building skills to get to know your product reps? Distributor employees? How are you growing your network to better empower your business? Join Daniel and Jose Gonzalez of Preferred Flooring and Paul Stuart of…
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With over 3 billion dollars of failures annually in the flooring industry alone, the flooring tile and stone industry could stand a face lift. From the image of contractors and the level of respect they get, to the technical skills they display, and how their companies are run. The bar is easily stepped over these days by just showing up on time an…
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Taking yourself to the next level on social media is no easy task. There are any number of ways to grow your audience from paying for followers to interacting with those around you, or even just putting your posts up and letting it grow organically. The views really come when people that want to see your content interact with it more often. Shawna …
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I can’t find reliable help. How do I write a job description to attract people? How are you all finding employees? Everyone keeps quitting on me. What kind of SOPs do you all have in place? These questions and statements are some that I consistently see week after week in online flooring groups. One of the biggest issues small companies face are ex…
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It's one of the largest hurdles in small business. How do you build past yourself? How do you get that second crew up and running and trust them when you can't be there? Where do you find them? What needs to be in place to hold them accountable? Kara Allen is part owner of Spiegel's Flooring in Sandy Lake, PA since 2020, alongside her husband, Jaso…
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The internet will have you believe that if you hustle hard enough that you can accomplish anything. You can build a great business, you can have multiple successful side hustles, and plenty of time for your family as well. This attitude is super toxic and leads to a mindset that stops you from actually growing. If you work 16 hours a day or even 20…
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Going from owner operator to employer is a tough transition. It’s not easy to learn how to lead a team or to be able to communicate well with them. Most of us came from a system where we were not trained very well by our “leaders” and thus did not get the experience to manage a team properly. This leads to micromanagement and trust issues when you …
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A common excuse to not having a bookkeeper for a business is that there is worry about their access to your accounts. There is for sure a legitimate concern here but they can be mitigated by how you set the employee or outside contractor up. What are the ways you can control access? How do you need to monitor what they are doing? What do you need t…
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401K’s. Medical benefits. Paid time off. Sometimes the corporate world seems better than this self employed life. All of these things are accessible as small business owners though. You can do an IRA, get benefits and build in paid time off to your rates. There are other things we can do as well to build generational wealth and set ourselves for re…
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You’re probably like me and got fed up with working for someone else and decided to take your skillset and start selling your own projects. It’s a whole new ball game compared to just doing the work and one that takes a lot of effort to figure out successfully. From what to charge, how to negotiate, what to look for in clients, and more, learning s…
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I heard a curious thing. Apparently is is a western civilization thing answer the question of "who are you" by listing out your job or something else that you do. Much of the world would start that off by saying I am the son or daughter of so and so. This led me to think about personal identity and especially as a business owner how it can affect u…
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It’s very often that trades people live paycheck to paycheck or believe they have more money than they do and make purchases they really shouldn’t. Those boats, big trucks, and other toys always look so tempting and receiving that deposit check sure can bolster your bank account. That’s not where you should be making decisions from though. Actually…
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Many of us work for years to build amazing brand recognition in our market. It goes a long way in getting referrals and keeping that word of mouth of marketing a big component of lead generation. What happens when you look to start leveraging your brand though? How can you use your brand to strike up deals with brands from your industry? How can yo…
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How do you even know if your marketing company is taking care of you properly? What questions should you be asking them? What data are they showing you that means absolutely nothing? How can you know that your dollars spent are getting you a return? Brittany Murphy is the marketing director at One Thing Marketing. They believe in transparency, educ…
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It has been two years since we heard from Chuck Meyers in the metro Detroit, Michigan area. The first time he joined us, he didn't know he was going broke working for the retailers at the rates he was. He used Floor Academy's Business Budgeting calculator spreadsheet, got to know his actual numbers and present the store he subbed through some real …
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It's easy to get caught up in doing a project and to forget about protecting yourself. Whether that means putting on a mask to reduce dust intake, wearing your knee pads all the time, or even getting the proper tool for the job when another "will do", we only get one body and need to make it count. Andrew Lewis of 2 Ezy Tiling in Victoria, Australi…
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The American dream is to make a name for yourself and to be able to take care of yourself and your family above a reasonable means. We have celebrities from all walks of life that we put in a limelight because they are making that dream happen. The advent of social media and short form media has brought on an entirely new segment of these celebriti…
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A large issue many contractors have is scheduling. That task does not get any easier the more you grow. In fact, it generally becomes more complicated and troublesome. There are ways to manage it though, and to make the bumps in the road become less of a hurdle and more along the lines of speed bump. Dirk Sullivan, is the owner of Hawthorne Tile in…
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When I first started Illustrious Hardwoods I made a guess to myself that it would take me 3 to 5 years to be able to develop a good work of mouth referral system for my business. I knew that I wasn’t going to blow up and be the most popular option in the community overnight. I also knew I was not going to reach that many people at first. If I avera…
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There is plenty in the flooring industry to take for granted. It is fairly recession proof, has a low barrier to entry, it is easy to control risk, and is generally very profitable. I don't think everyone feels that way though, nor would they want you to know these things. Whether it is manufacturers, suppliers, retailers or other installers, it se…
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I’ve seen a lot of posts online where tradespeople actively discourage youth from getting in to the trades. They are hard, they will ruin you, there’s no money in them, etc. Why anyone would do something they hate so much is beyond me. I believe we all have a choice and can find things we love to do and enjoy them greatly. In fact, I’ve reinvented …
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Technical knowledge in the tile and flooring industry is a dime a dozen. Call any manufacturer and you will find training easily accessible. There are many 3rd party certifications as well. All of this is great for the industry as there is no excuse to do poor work. The technical side is covered very well. What is lacking with the technical side is…
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Reaching your target demographic isn’t always as easy as it seems. Just because you build it, does not mean he will come. You need to target your audience where they are at and offer to solve their problem for them. They may not even know they have the problem until you can tell them a story about someone else you helped serve and then they realize…
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Many of us run what we would call successful companies. Some of us truly only own jobs that we make a good living from and others may have employees and delegate a bunch of tasks. No matter where you are at in the spectrum though, how many of us can truly step away from the company and it keeps going without you and sometimes, if not always, better…
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In my opinion the flooring and tile industry has one huge problem in it. The subcontracting model. You have a bunch of guys and gals that don't realize they are running a business, owning jobs and struggling to make it. Yes, there are success stories and you may be one of them, but paying a fair wage to employees and giving them opportunities to gr…
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We all know that when we look in the mirror, we need to admit we are our biggest problem. Most of us won't do it and place blame on outside circumstances instead of owning what is right in front of us. We may even read a book on mindset or go to a weekend conference and be fired up after completing the course. However, most of us never continue to …
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As the owner of J&R Tile in San Antonio, Texas, Erin Albrecht, is responsible for making sure the company is successful. Part of that success comes from your partnerships with your suppliers. Not all distribution houses are created equally as we will find out as we hear her story about a project turned sideways because of the contact at a distribut…
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How are you making sure you company stands out? We all try to offer services but how can you make a shower or a floor stand out from the rest? What is different about your work from others? Sometimes there is nothing different. The differences come from the information presented. Do you offer dustless services? Are you actually promoting them? What…
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I called back my client twice and texted them but they didn't respond. I think I am going to move on. This is what I do and it's a horrible way to run your small business. I know this is what a lot of you do. How many leads were not ready to close yet, how many leads needed a little more info they never got, how many leads can't find your info 12 m…
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Tradespeople in general are a proud bunch. How could you not be when you spend time building things that make the world go 'round. Your communities just would not function without you. What better way to let that pride show through than putting egos up against each other to see who will be the best install in the country? The National Installer of …
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How do you go about training a new hire? If it is anything like the experience I got, it was discombobulated, unorganized and just tasks assigned as they came up. If there wasn't something for me to do, then I was told to watch. This experience is probably pretty similar to a lot of you. This however, is no way to train someone. Mark Herakovic is t…
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I can't find good help. No one wants to work. Everyone I hire does subpar work compared to me. These are all complaints I see from contractors looking to hire employees. They are valid complaints but no one is changing their hiring process. All of us keep going back to the same well and expecting a different result. Does that really make sense? Wha…
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Life is a fickle mistress, you never know what it is going to throw at you. The decisions you make today, effect who you become tomorrow. Nobody likes cranky old people but they didn't turn 75 and instantly become cranky. It was a lifetime of decisions that got them to that point. Who you want to be in the future starts today! Jeremy Barker is a co…
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It's easy to believe that all you have to do is go out and sell a project, deliver a result that is satisfactory and you will get paid. Then you just rinse and repeat. This is how many small businesses operate and it will allow you to scale to a few employees but it will not work long term. Where is the culture coming from, what is the long term mi…
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You learn a trade, start a business, and just keep going on your own. You can't talk with your employees, your spouse doesn't understand, and you're too busy to chat with other professionals in your field because you are always on the tools. This is no way to run a business or be a part of one. We are meant to be life-long learners. There is a reas…
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The spouses role in a business can often go under appreciated. As business owners we don't always realize what it takes to run the other half of our lives and it's not always clear how much your spouse may be investing in you. I know for me this has been a major point of contention in my relationship with my wife and I am still figuring it out. Lis…
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Many of us have tried to scale our company but struggle to find reliable employees or subcontractors. We fail to be able to trust them to complete the work orders we provide. We feel as if we are the only ones capable of doing the project correctly and to the standards that the client expects. I can tell you that you will never scale past you and a…
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Many of us are so great at the trade we perform that we decide we can go and run our own business. How hard could it be? We already know the trade, we just have to sell projects, right? Do you really know how to sell though? It's more than just showing up and offering a service for a price. Let alone the million other things you take on as an owner…
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Business is not a one sided operation in that if you can understand the numbers that you will be successful. If your mind and body are not in it to win it, then your company can only go so far. Undoing your headtrash, getting rid of your limiting beliefs, eating right, focusing on your physical performance, and investing in you for the long term wi…
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I've seen a lot of requests from installers looking for work lately. I've talked with a few retailers that say things have slowed. I have also talked to a bunch of people that are busier than ever still. Our current market surely is a confusing one. After shutting down most businesses for a minute, turning on the printing press, and keeping everyon…
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It's 2023 folks. I can't believe that this conversation even has to happen on the podcast. How an entire gender can be ignored by professionals they are asking intelligent questions to is beyond me. The only thing hotter than Phoenix currently is this episode of the Floor Academy Podcast. Katie Sue, Jennifer Lynn Barker, Ashley Singer, and Jennifer…
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