You Make More Behind the Desk - Weston Zimmerman - Synked Up

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Where do you actually make money? I used to think it was in the field. That was where I did the work that produced the revenue for the company. Therefore you make your money in the field. I learned that was a lie. Revenue is produced in the field but made behind the desk. When you truly know your numbers and study your business to know your costs, then you can create efficiencies to earn more and keep more.
Weston Zimmerman, a former landscaper/hardscaper and now CEO of SynkedUP, knows the above struggle all too well. Starting as a laborer with Tussey Landscaping he worked his way up to lead teams on award winning projects in his space. Looking for ways to help his company be more successful led Weston to dig in to the numbers. He quickly realized how important they were and how much you can affect a companies trajectory with them. This led him to create Synked up, which helps contractors get a handle on their finances to thrive instead of survive.
Listen in to this week’s episode as Weston and I discuss the importance of getting behind the desk a few hours a week to break down numbers, the importance of tracking production in the field, and how knowing the numbers will give you a confidence boost while bidding.
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