Podcast by Vander Guimaraes
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Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
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Bienvenidos y bienvenidas a Coaching Digital para espíritus knowmads, el podcast en el que cada viernes, a las 15:30 hora española, descubrimos el cómo, el por qué y el para qué de la comunicación en Internet y de las tecnologías digitales. Noticias, testimonios, herramientas, estrategias y recursos digitales que tratarán de ayudaros a llevar a buen puerto esa transformación profesional que queréis y necesitáis. Al micrófono y con todos vosotros, Teresa Sáez, de tesacu.com ¡Conectamos con la ...
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Only Connect: Stories from the DPS MyTech Digital Coaches is a monthly podcast featuring the great work teachers and coaches are doing to leverage technology to impact instruction in Denver Public Schools.
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Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Terence Tam
As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure busines ...
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Welcome to Digital Content and Expert Advice for Coaches and Freelancers with Rosemary O'Shaughnessy. I am Digital Content Manager and Certified LinkedIn Insider. The aim of this Podcast is to chat about content creation and speak to experts about the many challenges that can hold back freelancers and coaches from succeeding in business. #Freelancers #Coaches #DigitalContent #ContentMarketing #WorkLifeBalance #ExpertAdvice #ProfessionalDevelopment #LinkedInInsider #DigitalMarketing #CareerGr ...
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Unlocking Counterintuitive Marketing Strategies with Nancy Harhut: Revolutionizing Marketing through Behavioral Science
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What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market. Discover the unexpected power of acknowledging flaws and …
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#55 How Nate Wilde Helps Coaches Close 40-65% at Their High-Ticket Events
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Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you. In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate share…
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2025: The Year of the Democratization of Discoverability
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Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting content like blogs, podcasts, and YouTube videos c…
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164 - How I Built a 7-Figure Business Using Other People’s Audiences (And How You Can Too!)
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Summary In this conversation, Matt Coffy and Frankie Fihn discuss the evolution of monetizing audiences, sharing actionable strategies for building followings and creating profitable ventures. Frankie highlights how anyone with a phone can build an audience and explores his approach to finding underutilized assets and crafting unique offers that dr…
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163 - How We Made $15K in 30 Days with a Low-Ticket Community Funnel Strategy!
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Summary In this conversation, Matt Coffy and Eddy Miranda delve into the intricacies of building and monetizing online communities, particularly for high-ticket coaches and educators. They explore the journey of starting from scratch, emphasizing the importance of nurturing relationships with potential customers. The discussion touches on diverse m…
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#54 Demystifying Marketing Funnels: Biggest Misconceptions, Essential Elements & More!
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After 20 years in marketing you start noticing all the stuff that businesses do… …that makes them lose money (or at least leave it on the table!) Chief offender of them all? Not having a fully-optimized marketing funnel. Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s …
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The One Skill Every Marketer Needs (But Most Are Doing Wrong)
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Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics. Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform …
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#53 Use THIS Secret Copywriting Technique to Get More Conversions
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If you can tell a good story, you can write copy that sells. Now, that’s not a secret. But… …it’s just HALF the truth. The other half is getting your story to resonate with your audience’s desires and make your copy impossible to ignore – and there’s a secret copywriting technique you can apply to do that. In this episode you’ll learn: A secret tec…
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162 - $100K Profit Breakthrough: Watch How We Built The Systems That Did It
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Summary In this conversation, Matt Coffy and Kip Hernandez discuss the critical importance of systematization in business, emphasizing how businesses can struggle without proper systems in place. He explores the challenges of managing workflows, the impact of technology shifts, and the significance of optimizing customer journeys. The discussion al…
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161 - How We Turned $15K/Mo to $75K/Mo Profit for Client: 6-Month Business Transformation You Can Do Too!
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SummaryIn this engaging conversation, Matt Coffy and Dr. Jones explore the transformative journey of a business moving from struggling with profitability to achieving significant growth. They delve into leveraging technology, crafting effective sales strategies, and building authority in the market as critical components for success. The discussion…
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#52 Why Leading with Heart is the Future of Businesses: An Interview with Antoni Lacinai
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What if the secret to higher profits and happier teams was as simple as ‘caring more’? Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff. He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE s…
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160 - How We Scale to 1,000 Posts a Month—Discover the Simple System, Tools, and Playbook That Work!
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Summary In this conversation, Matt Coffy and Aaron Thomas discuss effective strategies for building brands and improving business operations through automation and AI. They share insights on transforming a struggling business into a profitable one by leveraging Go High Level, automating workflows, and creating custom solutions tailored to the clien…
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10 Things Marketers Can Learn from Authors [My Author Nation Recap]
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I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and creating content that captivates through curiosity, au…
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159 - From $0 to $20K/Month: Discover the Community Secrets Coaches Use to Thrive–& How You Can Do It Too!
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Summary In this insightful conversation, Matt Coffy and Eddy Miranda discuss Matt's transition from running a successful agency to exploring new business ventures, including affiliate marketing, consulting, and SaaS. They reflect on the process of selling a business, lessons learned along the way, and the importance of building a legacy. The dialog…
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#51 How to Stop Attracting Broke People to Your Webinars
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Let’s be honest: you’re not doing webinars for free. Sure, it could be ‘free of charge’... but the ultimate goal is to get SALES. Sadly that’s impossible if you’re attracting the wrong kind of audience. (Especially if they’re just in it for the freebies!) In this episode, we discuss the 3 things we did for one of our clients’ webinars so that all t…
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#50 Is Feng Shui the Secret Formula for Business Growth? Kevin Foong Answers!
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When someone tells you, “Your Feng Shui is sabotaging your business”... You’d maybe laugh. But here’s the thing… Spend 30 minutes with award-winning Feng Shui master Kevin Foong… …and he’ll pinpoint the exact problems you face (and how to fix them!) just by looking at where you live. More importantly? It works for his clients – which include banks …
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158 - This AI Bot Works 24/7—And Saves Businesses Thousands! | Insights with Matt Coffy & Kip Hernandez
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Summary In this conversation, Matt Coffy and Kip Hernandez discusses the critical role of AI in modern business, emphasizing the need for companies to implement AI solutions to stay competitive. He highlights the importance of training AI systems to function effectively, particularly in managing leads and customer interactions. The discussion cover…
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#49 Fastest Way to Generate Cheap Leads for High-Ticket Offers
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What if there was a quick and cheap way you could get leads for your high-ticket offer? Yes, we’re talking 25 calls booked in just two weeks for a $5,000 offer… at less than $40 per lead. In this episode, Terence Tam will show you his fast system to generate a ton of appointments- quick. You don’t need a complicated funnel - just an ad account. In …
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157-How Matt Deseno Built a 7-Figure Empire by Keeping It Simple
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Summary In this engaging conversation, Matt Deseno shares his optimistic outlook on life and business, emphasizing the importance of simplicity and enjoyment in the entrepreneurial journey. He discusses the evolving landscape of marketing, the impact of regulation, and the significance of consumer sentiment in shaping business strategies. Deseno hi…
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#48 Doctor of Ads Explains Why Your Meta Ads Are Failing (and What To Do About It!)
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Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner. That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition. Her diagnosi…
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The Power of Clear Communication in Digital Marketing with Ben Guttmann
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Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in me…
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#47 Why the Obsession with Immediate Webinar ROI Could Be Destroying Your Business
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If you do this, you’re bleeding your business dry! Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately. So if instant ROI is your metric for success… you could be COMPLETELY missing the boat. In this episode I reveal 6 ways you can get more sales fr…
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156 - A BRAND NEW Digital Marketing Strategy for a MONSTER Leap Forward! - Emerging Trends in Agency Services and SaaS.
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In this conversation, Rob Bailey shares his journey of personal and professional growth, emphasizing the importance of simplicity in business systems and the power of effective systems in achieving efficiency. He discusses his transition from agency work to the SaaS model, highlighting the success of the Go High Level platform and the affiliate mar…
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Treat LinkedIn Like Instagram and Watch Your Visibility Soar
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Think LinkedIn is just a network of stiff profiles? Think again! Treat it like a professional Instagram to boost your visibility. Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by ana…
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Welcome to Digital Content and Expert Advice for Coaches and Freelancer Rosemary O'Shaughnessy digitalcontentmanager.ie LinkedIn: Skills to help you to Be Hired In this Podcast I discuss the importance of both technical and interpersonal skills, including emotional intelligence and leadership. I chat about the need for professionals to adapt their …
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The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss
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Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorp…
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#46 Jasper Steinhausen’s Method of Getting Higher Profits by Saving the World
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Sometimes being ‘ahead of the curve’ means getting stared at like you’re a loony. Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE. In other words, “going green could MAKE you more green!” Initially it didn’t go so well. He was like Corpnic…
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155 - The AI Revolution: How to Win the Content War
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In this podcast, two industry veterans, Matt and Keaton, discuss the transformative potential of AI in content creation and how businesses can leverage it to thrive in the digital age. AI's Impact on Content Creation: The speakers delve into the transformative potential of AI in content creation and how businesses can leverage it to thrive in the d…
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From Google to AI: Evolving Your SEO Tactics for Maximum Visibility
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SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscape isn't just about Google anymore—AI-driven tools like Chat GPT are redefining visibility and relevance. How can your business adapt and even thrive in this evolving scenario? I'm diving into the late…
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#45 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!
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Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it o…
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Rowena Pearce The Human Element: Why Connection Matters for Business Success
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Welcome to this week's Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie . I has a chat with Rowena Pearce who is a supper connector and her business is connecting business people to get things done and networking. Key points of this week's podcast. Rowena discusses her journey as a business connector, emphasizing the importance of networ…
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#44 3 Strategies to Make Unprofitable Webinars Profitable Again!
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Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tai…
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#43 How Vince Tan became One of the GREATEST Coaches in Asia
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With one perfectly refined pitch, Vince Tan set the coaching world on fire. You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans. Until he goes on stage in front of thousands… and ends event after event as TOP closer. In this interview, you’ll learn some valuable business lessons from one of the best Webinar clo…
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Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu
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Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and …
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AI is About Innovating Your Approach, Not Prompt Engineering
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A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said: ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more important is imagining the many different ways in which you can use this technology to help you work faster and/o…
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#42 4 Webinar Best Practices in 2024 for High-Ticket Coaches
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How do you make your webinar stand out in a marketplace that has thousands of webinars? It’s not easy in 2024… Ads just keep getting more and more expensive these days. While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns. But here’s the good news… It’s not im…
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Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
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Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales. Throughout the episod…
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154 - Revolutionizing SEO with AI: Insights from Josh Bachynski
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Summary In this episode, Matt Coffy and SEO expert Josh Bachynski dive into the rapidly evolving world of SEO, emphasizing how artificial intelligence (AI) is revolutionizing the field. They discuss why traditional SEO strategies are becoming obsolete and why agencies must embrace AI to stay relevant. From the importance of fresh website launches t…
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#41 How to Make Your Ad NOT Look Like an Ad: The Advertorial Funnel
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How do you stand out from the crowd when everyone’s running the same ads? Just make ads that don’t look like ads! To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials. In this episode, you’ll learn: Why this old-school strategy is making a comeback in the digital age (and why it …
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It's Time to Ditch Your Social Media Scheduler
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Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy. Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired …
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Rosemary O'Shaughnessy Speaking at Virtual Assistants Virtuosos Summit
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Welcome to this week's Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie. In this conversation, I discuss the upcoming Virtual Assistant Virtuosos Summit, aimed at freelancers, virtual assistants and coaches. The summit aims to address challenges faced by freelancers. Creating a strong LinkedIn profile is crucial for business. Networking …
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Understanding the Rise and Benefits of Fractional CMOs with John Jantsch
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Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs). John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collabo…
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Introducing Maximizing LinkedIn for Business Growth
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In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024. Whether you're a seasoned marketer, entrepreneur, or just looking to enhance you…
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#40 The 40-40-20 Marketing Rule that’s helping us CRUSH the Competition
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If you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price… …Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore . See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve. That’s why in this e…
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#39 How to Overcome Setbacks as a Marketer
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So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why mod…
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153. Outdated Systems Slowing You Down? See How AI Transforms Work Effortlessly!
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The conversation explores the implementation of AI in businesses and the different paths that companies can take. The two primary paths discussed are bolting on an existing AI platform or building an in-house AI team. The conversation also touches on the idea of using AI to replace outdated systems and processes, such as using AI voice answering ag…
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The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
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Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in …
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#38 Case Study: How to Get Consistently Good Returns on Your Webinars
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Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the…
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Digital Marketing Blueprint for Online Entrepreneurs
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Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundam…
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#37 Quiz Funnels: The Marketing Hack You’re Not Using (But Should Be)
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Quiz funnels are a great way to save everyone’s time. If you do it right… Your prospects can get personalised offers that actually speak to their desires… And you’ll have a deeper insight on who to target with your highest ticket offers (and what to say to them) The best part? You’re keeping people engaged throughout the experience… and getting val…
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