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Innhold levert av Louise Shanahan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Louise Shanahan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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82. Choosing – and changing – your niche (with Tom Garfield)

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Manage episode 345475401 series 2860147
Innhold levert av Louise Shanahan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Louise Shanahan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do you have a niche or specialism as a freelancer?
Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?
People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not.
And crucially, that decision isn't irreversible.
In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (and changing) his business niche.

We talk about:
  • Different ways to specialise and make yourself stand out
  • Transitioning from one specialism to another
  • Is it better to niche by service or industry?
  • Pros and cons of niching
  • How to figure out your "natural niche"
  • Why "affinity positioning" might be an effective new approach to niching
Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Mentioned in the episode:
Say hi to Tom

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Leave me a voice note on memo.fm/15/

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
  continue reading

93 episoder

Artwork
iconDel
 
Manage episode 345475401 series 2860147
Innhold levert av Louise Shanahan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Louise Shanahan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do you have a niche or specialism as a freelancer?
Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?
People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not.
And crucially, that decision isn't irreversible.
In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (and changing) his business niche.

We talk about:
  • Different ways to specialise and make yourself stand out
  • Transitioning from one specialism to another
  • Is it better to niche by service or industry?
  • Pros and cons of niching
  • How to figure out your "natural niche"
  • Why "affinity positioning" might be an effective new approach to niching
Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Mentioned in the episode:
Say hi to Tom

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Leave me a voice note on memo.fm/15/

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
  continue reading

93 episoder

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