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1 The Final Flight of Captain Forrester | 1. The Mystery of Tiny 05 38:05
PPC Ponderings Podcast
Manage series 3002030
While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
25 episoder
Manage series 3002030
While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.
25 episoder
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1 Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview 49:52

1 Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview 51:03

1 Ep 5 - Privacy, Security, & Digital Ecosystem Confusion 32:36

1 Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview 36:51

1 Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC 57:32

1 Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear 42:19

1 Bonus: Train Robberies, Shipping Conglomerates, and Employee Purpose with Mike Beckham 44:52

1 Ep 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding? 40:55

1 Ep 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution Models 16:59

1 Bonus: Amanda Farley on Attribution & the Client 32:28

1 Bonus: Mike Ryan on Google Predictive Models, Lookback Windows, and Directional Decision-Making 37:46

1 Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense 34:42

1 Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions 42:30

1 Ep 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid 30:39

1 Bonus: Full Keyword Interview with Aaron Levy 38:22

1 Bonus: Full Keyword Interview with Brad Geddes 41:14

1 Bonus: Full Keyword Interview with Amy Bishop 42:43

1 Ep 1 - The PPC Keyword: Past, Present, and Future 29:00
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