Major Insight podcast

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Innhold levert av James Loy and Miami University. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av James Loy and Miami University eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

for 2 dager siden27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Major Insight

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Find your place and purpose on campus. Honest conversations between college students about choosing majors, getting involved, making friends, finding faculty mentorship, overcoming fears, and more.

94 episoder

#James Loy #Miami University #Academic #Mentorship #Advice #College #Major #Society #Careers #Podcasting Education #Achieve #Job #Succession #Universe

Major Insight

updated for 5 dager siden

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Find your place and purpose on campus. Honest conversations between college students about choosing majors, getting involved, making friends, finding faculty mentorship, overcoming fears, and more.

94 episoder

#James Loy #Miami University #Academic #Mentorship #Advice #College #Major #Society #Careers #Podcasting Education #Achieve #Job #Succession #Universe

Alle episoder

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Finding that Independent Adult Aura 18:03

for 5 dager siden18:03

18:03

Debra Olabode is ready to face the future with the confidence and independence that only college can bring. Hear about the power of stepping outside your comfort zone, forming meaningful connections, and becoming who you’re truly meant to be. We’ll also talk about the life-changing experiences of studying abroad, and the bittersweetness of graduating as “the memories you get with college are one of a kind.” Featured Majors: Social Work, International Studies, Spanish…

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Embrace the Moment and Stress Less 18:37

for 21 dager siden18:37

18:37

Kaylin Knapp’s college journey has taught her to embrace the challenges of balancing school work and a social life, while also working fulltime. We'll also talk about how building connections leads to confidence, and about navigating the inevitable ups and downs of college by embracing each semester as it comes. Featured Majors: Supply Chain and Operations Management…

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Sounds of College Life with The Audubon Society 7:15

for 5 weeks siden7:15

7:15

Awaken to the wonderful world around you with the Audubon Society! On this episode, we shift from the hustle of academics to the serenity of birdwatching. Join us as we pause and connect with the natural world in a way that’s often overshadowed by the hecticness of daily life.

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Get to Know Your True Self 19:53

for 8 weeks siden19:53

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Dive into the unpredictable journey of career ambitions and personal growth with Cyle Ginsberg - an exceptional student who understands that college isn’t just about academics, but also about discovering who you truly are. We’ll also talk about how the journey through college is just as important as the destination, and about all the relationships you’ll build along the way. Featured Majors: International Studies, Economics, Philosophy, Law, Arabic, and Middle Eastern Studies…

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Sounds of College Life @ The Equestrian Center 5:49

for 10 weeks siden5:49

5:49

We continue to explore the social sides of college by visiting Miami University’s Equestrian Center. Hear about a peaceful place on campus where horses help students find solace and serenity.

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Becoming Who You’re Meant to Be 20:12

for 12 weeks siden20:12

20:12

Recent college graduate VaLanDria Smith-Lash '23 is now the CEO and founder of Coarse Culture, a personal skin care brand that was launched during her junior year. We’ll talk about what happens when college plans change, about what it takes to create a student-run startup, and about why it’s vital for all students to explore interests beyond school. Success is often shaped by unexpected opportunities. So embrace change and trust the process. For more info, visit: shopcoarseculture.com , or follow VaLanDria on Instagram @valandriaa Featured Majors: Speech Pathology & Audiology, Dance…

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A Perfect Environment for Growth and Change 18:44

for 16 weeks siden18:44

18:44

Never underestimate the power of an email. That’s how Audrey Allen started her journey as an awarding-wining undergraduate researcher, who uses her passion for the environment and sustainability to make this world a better place. We’ll also talk about the importance of self-discovery in college, and about the dreaded imposter syndrome. Hear how common it really is, how to overcome self-doubt with self-compassion, and about all the confidence you’ll gain in college. Featured Majors: Environmental Earth Science, Sustainability, Entrepreneurship Featured Organizations: American Institute of Professional Geologists (AIPG)…

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Sounds of College Life @ Meeples Tabletop Gaming 6:37

for 18 weeks siden6:37

6:37

College comes alive in this new short-form documentary series that explores the social side of campus life. Hear short stories about the orgs and activities that lead to self-discovery and community connection. In this episode, we go inside Meeples, the tabletop gaming club where students bond over board games.…

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College Shapes Your Story 17:47

for 21 weeks siden17:47

17:47

Lauren Kelley always wanted to become a storyteller to uplift the voices of others, and along the way she found an inspiring voice of her own. Her interests in media, political science, and technology have also unlocked amazing opportunities that have led to new levels of self-esteem and confidence. We’ll also talk about realizing when you’ve taken on way too much in college, and how to adjust and recalibrate along the way. Featured Majors: Strategic Communication, Individualized Studies, Political Science, Film Studies…

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Create a Self-Portrait of Personal Growth 20:15

for 23 weeks siden20:15

20:15

A love of art and teaching have inspired Isa Obradovich to share her passions with others. As a successful artist and aspiring educator, her work is displayed across university halls, in local art centers, and in the Boomer Gallery of London. Isa has also received attention and acclaim across social media, where her massive following continues to expand. We’ll also talk about the joy of building a community in college, the transformative impact college can have on your confidence, and about making art education more accessible to everyone. Featured Majors: Art Education, Teaching English to Speakers of Other Languages (TESOL) certification…

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Keep the Courage Going 16:21

for 26 weeks siden16:21

16:21

Succeeding in college can sometimes be a balancing act. But Rachel Banitt has found insightful and relatable ways to balance a thriving academic and social life, while also leading the largest student organization on campus. We’ll also talk about overcoming the fears of making new friends, about finding a supportive campus community, and about keeping the courage to push yourself to new heights. Featured Majors: Finance, Accounting…

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The Myths and Fears of Feeling Behind 17:29

for 28 weeks siden17:29

17:29

Even when the path ahead may seem long and daunting, with hard work, success is always possible. This is one of the most important lessons that Charles Ellis ’25 has learned in college so far. We’ll also talk about the importance of gaining first hand experience in college, how it’s okay to take time to find your path, and why the fear of feeling behind is just an illusion. Featured Majors: Biomedical Engineering, Premedical Studies…

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The Fulfillment of Forging Your Own Path 24:21

for 30 weeks siden24:21

24:21

It’s the start of a new adventure on Major Insight as we welcome Maggie Snee to the podcast as our new host. Maggie is an award-winning student researcher whose love of animals and science has inspired her to study Zoology and Geography. We'll also talk about overcoming the pressure to be extraordinary, how friends and “found-family” can make all the difference in college, and about how everything has a way of working itself out. Featured Majors: Zoology, Geography, Geographic Information Systems (GIS)…

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What Makes College So Special (with University President Greg Crawford) 24:06

for 32 weeks siden24:06

24:06

From a first-generation undergraduate all the way to becoming the President of Miami University, Greg Crawford has seen how the entire college experience can unfold. On this special episode, President Crawford talks about what makes college so special including all the doors it can open, all the unimaginable ways to get involved, and about how it can provide the skills and experiences that will last a lifetime. Featured Majors: Physics, Mathematics…

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You Are Enough (Advice for My First-Year Self) 16:31

for 35 weeks siden16:31

16:31

Part two of our special summer series will help you navigate all the ups and downs of college life with more advice and inspiration from successful students who have already been through it all.

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