Tough Conversations with Sam

Association Chat Podcast

Is there a tough conversation that you keep putting off because of anxiety or insecurity over how to handle it? If so, you're not alone. Lots of people avoid difficult discussions – many times to their detriment – and in this interview, we tackle that issue head-on with our special guest Sam Horn.

Sam Horn is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people design and deliver TEDx talks, keynotes, funding pitches, and one-of-a-kind brands She is also the CEO of the Tongue Fu! Training Institute, a trade-marked communication skills approach, that teaches how to give and get respect at work, at home, online, and in public.

Her most recent book, Talking on Eggshells, received a glowing Publishers Weekly review and endorsements from Marie Forleo, Jack Canfield, Lynn Twist, JJ Virgin, Dr. Ivan Misner (founder of BNI), and Whole Foods founder John Mackey who calls it “The course-correct for today’s cancel culture.”

Join Association Chat's host KiKi L'Italien as she talks with communication expert Sam Horn who will share practical strategies for how to handle the toughest conversations you wish you could avoid!

Chapters:

00:00 Introduction

16:43 Why surfacing the subtext of a situation is important.

37:07 What to do when you've made a mistake – approaching that tough conversation!

42:41 Why listening and repeating what we hear back can be a great way to transform the energy of a discussion.

45:30 Why gossiping is always a bad idea.