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How to Retain a Relationship with a CISO | Building Relationship Capital Series
Manage episode 346453674 series 3413708
Innhold levert av Dani Woolf. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dani Woolf eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
You’ve established the first connection with a CISO.
How do you now retain that relationship?
In this second session of the Audience 1st CISO Sellers Mashup Series, Erika Eakins, Dmitriy Sokolovskiy, CISSP, QTE, Carlos Guerrero, Chris Roberts, and Dani Woolf uncover how to keep a valuable bi-directional partnership with CISOs without...well...screwing it up.
Resonate with Buyers: Discover how to communicate in terms that are important to cybersecurity buyers and your customers.
Establish Advisor Status: Learn ways you can demonstrate value to your customers to maintain a lasting and ROI-driven relationship.
Create Loyal, Long-Term Partnerships: Explore ways to increase your potential annual recurring revenue (PARR) by keeping your customers as advocates and loyal partners
Join Audience 1st Today
Join 650+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/
Whenever you're ready, there are 3 ways I can help you and your go-to-market team:
1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.
2. Connect you with our CISO Panel to validate an idea, trend, message, service or product.
3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand.
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