How to Engage Your Audience in a Creator Economy

B2B Marketing & Copywriting

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.

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Find Mike here:

https://MarketingMuscle.Online

On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle

THE GYM Community https://Join.MarketingMuscle.Online

The Creator Performance Index: https://Data.MarketingMuscle.Online

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Follow Linda: https://linktr.ee/lindamelone

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For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...

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Time stamps:

Mike's Fitness Background and Brand Identity (00:02:30)

The Importance of Consistency in Fitness and Business (00:06:16)

Building a Digital Presence and Community (00:13:19)

The Need for an Online Community (00:18:26)

Challenges and Rewards of Building an Online Community (00:20:01)

The Role of Motivation in Achieving Goals (00:21:03)

Finding Motivation Through Progress (00:22:00)

What is Creator Motion (00:23:35)

Top of Funnel and Creator Motion (00:26:01)

B2B lessons from the creator economy (00:27:43)

Sharing Knowledge and Embracing Collaboration (00:34:22)

Concept of Improvement and Growth in Business and Personal Development (00:36:29)