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Reimagining ABM With AI

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Manage episode 456129713 series 2544477
Innhold levert av Demand Gen Report. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Demand Gen Report eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

There are a lot of questions surrounding modern ABM. Specifically: How can we cover more accounts and how can we use AI to accelerate the process?

Momentum ITSMA’s Rob Leavitt took the B2BMX East stage to uncover FAQs that will separate winners and losers in the world of pervasive ABM and AI, including:

  • Which campaigns should we run and for which accounts?
  • How can we unleash creativity to break through the noise that AI is amplifying at an exponential rate?
  • How can we humanize engagement amid the AI-ization of both buying and selling?

Tune in now to hear about the best ways to define and sharpen campaign focus, the best ways to leverage AI to enable real creativity in campaign messaging and content, and new ways to break through the fast-growing use of AI on the buy side.

RELATED LINKS:

  continue reading

176 episoder

Artwork

Reimagining ABM With AI

B2B Marketing Exchange

24 subscribers

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iconDel
 
Manage episode 456129713 series 2544477
Innhold levert av Demand Gen Report. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Demand Gen Report eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

There are a lot of questions surrounding modern ABM. Specifically: How can we cover more accounts and how can we use AI to accelerate the process?

Momentum ITSMA’s Rob Leavitt took the B2BMX East stage to uncover FAQs that will separate winners and losers in the world of pervasive ABM and AI, including:

  • Which campaigns should we run and for which accounts?
  • How can we unleash creativity to break through the noise that AI is amplifying at an exponential rate?
  • How can we humanize engagement amid the AI-ization of both buying and selling?

Tune in now to hear about the best ways to define and sharpen campaign focus, the best ways to leverage AI to enable real creativity in campaign messaging and content, and new ways to break through the fast-growing use of AI on the buy side.

RELATED LINKS:

  continue reading

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