#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

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This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - - Introduction
(11:17) - - Statistics on Product Demos
(15:20) - - Gating vs. not gating product demos
(17:39) - - Emails and personalized follow-ups post-demo
(18:35) - - Where to place the interactive demo on the website
(28:01) - - Interactive demos with complex products
(33:02) - - How to budget for interactive product demos
(35:54) - - Implementing interactive product demos in LinkedIn ads
(37:32) - - Platform recommendations for interactive product demos
(41:26) - - Use of interactive demos in the sales cycle
(43:02) - - Tracking activity and attribution in interactive demos
(44:41) - - Personalized demos for each prospect
(47:40) - - Post interactive demo conversion best practice
(52:22) - - Closing thoughts

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