#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

B2B Marketing with Dave Gerhardt

Innhold levert av Exit Five and Dave Gerhardt. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Exit Five and Dave Gerhardt eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

3M ago 54:49

MP3•Episoder hjem

In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.

Dave and Madhav discuss:

Leveraging Demo-Led SEO for 10X website traffic growth
How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy

Timestamps

(00:00) - - Intro to Madhav
(06:55) - - Building Brand Loyalty Through Content and Relationships
(08:15) - - Building Brand Reputation in a Saturated Market
(14:22) - - How To Strategize SEO By Capturing Existing Traffic
(16:39) - - Why Interactive Demos Are So Important
(21:14) - - How Madhav Executed Storylane’s Demo Page Project
(26:42) - - Demo-Led SEO’s Impact on Brand Search and Signups
(30:21) - - Why You Should Prioritize Website Articles Over Traditional Blogs
(33:26) - - How To Create A Compelling Offer
(38:44) - - Revenue Attribution
(41:50) - - Storylane’s Ad Truck For Brand Awareness and Searches
(46:43) - - Rethinking Email Marketing
(50:15) - - Hiring a Dedicated Writer for Impactful Newsletters
(50:59) - - Leveraging Engaged Audiences

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

219 episoder

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies