Interview With Phil Barden: Author Of Decoded Behavioral Science For Brands: Leveraging Behavioral Science In Brand Marketing. podcast

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Business Marketing Consumer Behavior Lab

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. « »
Interview with Phil Barden: author of Decoded

3M ago 49:09

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MP3•Episoder hjem

Innhold levert av Consumer Behavior Lab. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Consumer Behavior Lab eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.

… continue reading

57 episoder

#Business #Marketing #Consumer Behavior Lab

Artwork

Interview with Phil Barden: author of Decoded

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published 3M ago

Del

MP3•Episoder hjem

Innhold levert av Consumer Behavior Lab. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Consumer Behavior Lab eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.

… continue reading

57 episoder

#Business #Marketing #Consumer Behavior Lab

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