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Notepads, shutter clicks, and spreading innovation
Manage episode 378278054 series 3438351
In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.
57 episoder
Notepads, shutter clicks, and spreading innovation
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 378278054 series 3438351
In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.
57 episoder
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