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Pain of payment, Bezos, and basketball tickets
Manage episode 362242462 series 3438351
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.
54 episoder
Pain of payment, Bezos, and basketball tickets
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 362242462 series 3438351
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.
54 episoder
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