Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Innhold levert av PRWeek Podcasts. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av PRWeek Podcasts eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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John Lewis on Christmas campaign trends
Manage episode 448771340 series 1563495
Innhold levert av PRWeek Podcasts. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av PRWeek Podcasts eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast.
Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership.
Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify or on your favourite platform.
Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Bailey discusses the thinking behind John Lewis' festive activity, which takes places in three parts this year.
He also discusses the Christmas campaign for Waitrose, which is part of the John Lewis Partnership.
The trio look at broader trends in Christmas campaigns in 2024, including the 'series' approach, plus humour, purpose, nostalgia, pastiche, the value of recurring characters, and how earned media fits into the strategy.
Christmas campaigns by Sainsbury's, Aldi, M&S, Asda, Morrisons, Lidl, Greggs and others are discussed.
Hosted on Acast. See acast.com/privacy for more information.
163 episoder
Del
Manage episode 448771340 series 1563495
Innhold levert av PRWeek Podcasts. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av PRWeek Podcasts eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast.
Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership.
Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify or on your favourite platform.
Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Bailey discusses the thinking behind John Lewis' festive activity, which takes places in three parts this year.
He also discusses the Christmas campaign for Waitrose, which is part of the John Lewis Partnership.
The trio look at broader trends in Christmas campaigns in 2024, including the 'series' approach, plus humour, purpose, nostalgia, pastiche, the value of recurring characters, and how earned media fits into the strategy.
Christmas campaigns by Sainsbury's, Aldi, M&S, Asda, Morrisons, Lidl, Greggs and others are discussed.
Hosted on Acast. See acast.com/privacy for more information.
163 episoder
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Lik Beyond the Noise - the PRWeek podcast
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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