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Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"
Manage episode 340615085 series 3342132
Innhold levert av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.
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