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Don't blame the creatives for your failing ads. The culprit may be your brief.
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Innhold levert av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
When ads fail, marketers tend to quickly blame the creatives, the agency and other parties. However, the real culprit may be the quality of the client brief. Peter Rodriguez talks about this reality and about how things can change for the better.
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