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If you want a strong brand after the recession, invest in your brand during the recession
Manage episode 352615362 series 3342132
Innhold levert av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
If you want a strong brand after the recession you have to invest in your brand during the recession. Peter Rodriguez discusses the implications of cutting brand investment in recession times. Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set. Recovering after the recession can be more costly for brands that stop investing during recessionary times.
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