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How to Be a Category Leader with Kevin Maney

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Manage episode 360647071 series 2832777
Innhold levert av Branding Badass. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Branding Badass eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fรธlge prosessen skissert her https://no.player.fm/legal.

Send us a text

My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders.

Kevinโ€™s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide.

During our conversation we discuss everything from creating a new brand to creating a new business category.

Other topics include:

The value of dominant design

Why disruption is a bad word

How to create a category that matters

And why first to market doesnโ€™t mean squat

I hope you enjoy our conversation and learn a few things to help you with your branding.
๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐˜€ ๐—ฏ๐—ฟ๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐˜† ๐—š๐—ฒ๐—ป๐˜‚๐—บ๐—ฎ๐—ฟ๐—ธ - ๐—ข๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐—บ๐—ผ๐˜€๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ต ๐—บ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฐ๐Ÿฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ€“ you can rest assured ethical sourcing and sustainability are front and centre. If youโ€™re looking for help with your next project, email brandingmatters@genumark.com
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.
To advertise on the show
click here
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

  continue reading

122 episoder

Artwork
iconDel
 
Manage episode 360647071 series 2832777
Innhold levert av Branding Badass. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Branding Badass eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fรธlge prosessen skissert her https://no.player.fm/legal.

Send us a text

My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders.

Kevinโ€™s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide.

During our conversation we discuss everything from creating a new brand to creating a new business category.

Other topics include:

The value of dominant design

Why disruption is a bad word

How to create a category that matters

And why first to market doesnโ€™t mean squat

I hope you enjoy our conversation and learn a few things to help you with your branding.
๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐˜€ ๐—ฏ๐—ฟ๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐˜† ๐—š๐—ฒ๐—ป๐˜‚๐—บ๐—ฎ๐—ฟ๐—ธ - ๐—ข๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐—บ๐—ผ๐˜€๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ต ๐—บ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฐ๐Ÿฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ€“ you can rest assured ethical sourcing and sustainability are front and centre. If youโ€™re looking for help with your next project, email brandingmatters@genumark.com
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.
To advertise on the show
click here
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

  continue reading

122 episoder

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