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#12: The Real Method of Identifying Your Unicorn Clients
Manage episode 253849063 series 2613688
Innhold levert av Maggie Giele. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Maggie Giele eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Who do you think your ideal clients are?
Think of:
- Demographics: Entrepreneurs? How much are they making? What stage of business are they in?
- Psychographics: What personality traits do they have? What are they like?
- The journey:
a) Where are they now? Frustrations, hopes, goals, challenges, what annoys them, where are they stuck.
b) The destination. Where do they want to be? A fun question to ask here is: if I could wave a magic wand, what would your life/ business look like in this context?
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