213: DIP: Sustainable Hair Care, Raising a Generation of Care

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

What happens when the drive to build a better world for your children fuels a journey of entrepreneurship? Join us as we sit down with Kate Asarap, the dynamic founder of DIP, a trailblazing sustainable hair care line. Kate opens up about her incredible journey, marked by overcoming personal tragedies like the loss of her mother and the breakdown of a business partnership, which led to a battle with depression. But through sheer resilience, she managed to rise from the ashes and rebuild her company, creating a brand that's not only eco-friendly but also rooted in the desire to make a positive impact for future generations.
In this episode, we explore the fascinating process behind the creation of DIP's groundbreaking shampoo and conditioner bars. Kate reveals the importance of catering to all hair types while emphasizing the role of scent in consumer choice. Uncover the challenges she faced during the COVID-19 pandemic, including a significant setback when a contract manufacturer went bankrupt. Listen as Kate shares how she turned this obstacle into an opportunity by bringing production in-house, renting a commercial space, and hiring industry experts to maintain high-quality standards and comply with stringent beauty product manufacturing guidelines.
Learn the specific techniques for using shampoo and conditioner bars effectively to minimize plastic waste and enjoy longer-lasting products. Kate also touches on the profound impact of her eco-friendly business on her children and their school environment, highlighting the balance she maintains between work and motherhood. Plus, get a peek into Kate's personal interests, including her current literary obsession with the "A Court of Thorns and Roses" series and her nostalgic love for late '90s and early 2000s music. Don't miss her insights on where to find DIP's products and why opting for in-store purchases is a more sustainable choice. It's a conversation full of heart, practical advice, and inspiration for aspiring entrepreneurs.
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Website: www.dipalready.com

Kate’s Instagram: https://www.instagram.com/dipalready/

Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/

Connect with Camille Walker:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co
Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

Kapitler

1. Stories of Women Entrepreneurs (00:00:00)

2. Creating Fragrant Beauty Bars (00:11:28)

3. Building Sustainable Beauty Habits (00:23:08)

4. Boost Brain Power With Magic Mind (00:30:22)