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The Mom Test: How Cannabis Beverages are Winning Over New Demographics with Blake Villa, President of Qwik Liquids
Manage episode 395910816 series 3527989
Innhold levert av CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av CannaBiz Conversations, Hosted by Sean Welsh, Produced by Tim Rowe, CannaBiz Conversations, Hosted by Sean Welsh, and Produced by Tim Rowe eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this podcast, host Sean Welsh interviews Blake Villa, the founder of Qwik Liquids, a company specializing in water-soluble cannabis beverages. Blake shares his journey in the cannabis industry, starting with his involvement in acquiring licenses for popular cannabis brands in California. He explains how he recognized the potential of cannabis beverages and eventually launched Qwik Liquids in May 2021. The inspiration behind creating water-soluble cannabis beverages came from his mom's positive experience with them, which led him to believe there was a market for a different demographic of consumers.
00:02:22 Water-soluble cannabis beverages are in demand.
00:10:17. Affordable cannabis beverages are needed.
00:14:21 Cannabis beverages are gaining popularity.
00:15:31 Consumer-driven market for cannabis.
00:20:25 Water-soluble technology for cannabis.
00:31:33 Importance of cannabis for women's health.
00:39:47 Legacy growers need business diversification.
00:44:07 California cannabis market is overpriced.
00:49:14 Cannabis industry needs less packaging.
00:57:02 Value human connection and empathy.
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